Think moon plays an incredibly important role in Chinese culture

從古至今，月亮在中國歷代文化扮演著相當重要的角色

it defines the calendar

我們使用的月曆是根據月亮制定

it also in the source of inspiration for thousands of poets, artists and writers

月亮帶給詩人、藝術家、作家們靈感的來源

So, in ancient times to take the idea of the moon and express it

古人從月亮得到啟發，將想法發揚光大

This's quite a complex process

其實是個滿複雜的過程

and it was done using oracle bones

他們利用甲骨文

producing this kind of artifact

作出有考古價值的工具

it was very difficult, and it was magical and mysterious process

製造過程神秘之外，還具有相當的難度

and it was confined to a very very small proportion of population

而且只受限於少數人所知

and it was used to hold things like ceremonies

它用來舉行各種儀式和祭典

so people use the flow of information

人類將資訊的交流加以操控

and a form of control and it was very limited access

侷限於少數人獲及

because it was so difficult to produce

這類史前器具的製造難度太高

You think about what happened when pen and brush and ink and paper came along

一開始，人類擁有筆具、刷具、墨水和紙的時候

Suddendly, open up the ability for people to express their ideas to a much broader audience

人類突然能自由的表達思想、傳遞給更多讀者

it also generated new art forms, calligraphy, painting, etc

這些文具也創造出新的藝術形式，例如：書法、繪畫等等•••

and provided a route for people to join the government through examinations

開創了人們加入政府的途徑

and through writings of history and things like that

例如考選制度、編撰歷史等方式

So slowly, the number of people who are able to express their ideas increased

漸漸的，能隨心所欲表達思想的人也越來越多

Print, was a major revolution

印刷術便是其中一項革命性的突破

you think about Chinese printing machine in particular

中國史上的雕版印刷

very complex devices because the numbers of the characters

光看文字的多寡就得知它極為複雜

Actually setting of a press for a book took a long time

事實上，要列印一本書的設置上就要花費好一陣工夫

and it required a huge amount of investment

也需要耗盡相當的心力與投資

in terms of the machinery, in terms of the type setting

在機器的設置上

and actually distributing the books

要讓書籍廣流市面又是另一項挑戰

So again, you had a small group of people who are very much in control

所以這些技術在生產上

of the means of production, at the same time

只侷限於少數人

you're expanding the overall size of the market and the readership by making it more broadly available

但同時，業者又希望擴大市場，讓更多讀者接觸資訊

Now, along came the computer, things have changed quite considerably

如今，電腦的出現讓事情有了轉機

now we can all express our feelings about the moon, using our computer

任何人皆能自在地用電腦表達想法

We can take graphically, we can write, we can do match-ups all kinds of things

可能藉由圖畫、寫作、各種方法

and we can broadcast it to an absolutely global audience

來實現全球性的傳播

the same time however, what that has meant is it increased the pressure for innovation

同時，電腦的出現也加速了技術革新

everyone now can produce on their computer

如今每個人都能自行用電腦來開發技術

hundreds of millions of people worldwide

世界上

people can access on the internet

數以百萬的人都能上網路傳達資訊

so it's more and more pressure for us to create

產生更多不得不創新的壓力

better, more interesting, more compelling content

急於作出更好、更有趣、更引人入勝的內容

same time, is putting pressure on traditional publishing models

同時也帶給傳統出版業更多壓迫

before a tv stations or a magazine was licensed to print many

像早期雜誌能一次性大批的印刷

and then suddenly it's not so easy now

突然間難度又加深了

because so many people could produce content

因為有數以萬計的人在進行同樣的過程

now it seems a new revolution for touch on tablet or smartphones

現階段控觸式平板、智慧型手機有了革命性的突破

and you see a company revolution in terms of again in the way you interact and generate content

有些公司為了趕上趨勢，紛紛研究互動跟生產內容

through for example mobile apps, on your phone and on your tablet

藉由你的手機和平板電腦上的程式

so the audience is increasing pretty close now to a billion smartphone users

可以觸及的使用人數高達上億

and that will continue to grow and computer users will also continue to increase as well

這個可觀的數目跟電腦使用者將持續增加

at the same time, the barriers of entry continuing to go down

跟入門的門檻成為反比

because more and more of us can do it

因為現今競爭者眾

So, a lot of people begin to wonder what's the next big trend

我們都在猜測下個世界級的趨勢為何

Last five years in technology this tremendous growth in smartphones

過去五年來，智慧型手機有相當激烈的突破

markets have come from no where

它的市場佔有率從乏人問津

suddenly you see all the excitement say they're on their iPhone5 which was launched last week

到如同雨後春筍般，人手一支iPhone5

and in the sense of disappointment there was no wow factor that got people really excited

智慧型手機這塊市場也逐日喪失新鮮度

and that shows, really, the revolution, the technology,

這些都顯示了科技技術的革新

has raised a certain level of maturity

其成熟度又日亦上升的趨勢

So, what is the next big thing

那麼，究竟下一波趨勢是什麼

we believe the next big thing is actually not just one big thing

我們相信，下一波趨勢無獨有偶

it's gonna be millions of little things

它將是數百萬計的新事物

and what's gonna make that possible is 3D printing

其中一項最具潛力的是3D列印

now 3D printing has been around for quite a while now

事實上3D列印已經存在好一段時日了

in the background, going on, it was sort of invented in the University of Bath by a professor there

早期由巴斯大學一名教授所研發

and then companies like MakerBot in the US who's started to work to popularize the technology

經由美國公司MakerBot加以推廣

so now in a situation where a 3D printer costs for consumers probably around $2000

一台3D列印機器要價近2000美元

in another words, it's pretty much the same price the printers used to cost through pc network, creating one for your home

也就是說，跟早期的影印機是同等級的價格

and you can see the price will continue to go down in the future

而且你會發現，3D列印的價格將會持續下降

so it's gonna become a truly, accessable technology for everyone

日後會成為垂手可得的一門技術

so what's 3D printing does? it gives the idea, it gives the promise that everyone can be a maker

3D列印是什麼？它提供一個你我都能製造東西的概念

tomorrow I know at TED is also talking about maker, but using a 3D printer we can print our own clothes maybe, we can print our own ornaments

明天在TED，也有一場關於製造的演說。那麼經由3D列印我們也能印出衣服、裝飾品

or we can do our own devices like this

或者是這一類的儀器

this is just some of the examples that we've done

這些只是我們舉的一些範例

so you see you can make things for yourself

由此可見，你可以自己創造東西

you wanna be a little bit more creative, you can actually make things, we can maybe sell things

若是想與眾不同，甚至可以銷售你印制的東西

think of it is perfect just came in time build to order, somebody sees it, they like it

對應客製化的時代實在太方便了；若有人看見他們喜歡的

you send a file to a printer and bam, it's done

可以寄檔案給印刷機─"蹦"的一聲，就大功告成了

all they purchase is the file, you share the file with them, they print it on their printer

他們只需要購買互享的檔案

so opens up this tremendous opportunity

也催生了像是Kickstarter這樣的網站

and it also opens up the possibility for website like Kickstarter, I don't know if you're familiar with it

不曉得你們有沒有聽說過，若你有什麼想法

but if you have an idea you gonna present your idea and people will fund the idea

他們提供執行的方式，提供款項給你們呈請的計劃

so actually have this chance to create an amazing business all through 3D printing

也開拓了3D列印的康莊大道

but actually, yes, everyone could be a maker

然而，雖然每個人都能製造東西

but it requires a team to make it really happen

不過還是需要團隊的力量來達成目標

a couple of weeks ago at VIA we hosted together, we used some ventures

幾個禮拜前我們主辦了一場會議

and the first hardware, software business started to invent in the world, not just in Taiwan

介紹當初應用在全球業界的硬體軟體

and we had over hundred people come and we put them into teams and came out with ideas

幾百個人以分組討論的方式進行參與

what kind of products for the future they'd like to create

藉由腦力激盪來思考具有未來性的產品

and what was very clear is it requires multiple disciplines

像這類活動需要很多紀律

if you are a designer, you are not necessarily a manufacturer

一個設計師不一定懂得製造

if you're a software engineer and having work in the industry for over twenty years

也許你在業界當了超過二十年的軟體工程師

I can tell you this that it doesn't mean you understand hardware

但也不表示你就完全瞭解硬體了

you need to be able to bring all thess skills together into a team to make it happen

要將這些技能融會貫通，這個團隊才能發揮效用

VIA, we've in the technology business for a long time

VIA在業界已有相當長的一段時間

and we mainly focus on creating platforms

我們集力於創造平台

at TEDxShanghai a few months ago we introduced this which is called APC and it's a $49 pc the first one world used Android

幾個月前在TEDx上海我們展示了這款美金49塊的安卓作業系統

it was about creating a platform and the time we looked at it and there was no case, why was there no case

有沒有人猜測它為何少了外殼呢？其實都跟創立平台有關

one of the reasons is we want people to think and build the cases themselves

因為我們希望大家自己動手創作

and one thing they can do actually is to use the 3D printer to create the case and prototype it

使用3D列印，我們就能作出外殼的雛形

so what we put together here is our 3D printing platform

你們看見的這台就是3D列印的裝置

as you can see, it's kind of a messy process here

看起來有點複雜

you've a got a pc, you've got a motherboard and you've also got the printer itself

這台裝置需要一台電腦、主機板跟列印機

and all these things to work together, so we're focusing integrate and make it smooth and make it easy for people to carry out

組合這些配備之後就能簡單上手

it even has some software controls we put in there which make the processing and the productions the files much easier

我們內建順暢的軟體控制配備，讓製造過程簡單化

as I said earlier, what's important also is not just about technology

如同我所說的，這不僅僅是科技上的突破

it's not just creating a platform

也不僅僅是為了創作出平台

it's about creating an ecosystem in a culture around it

而是關係到整個文化的生態系統

a culture that encourages, collaboration,

一種鼓勵相互合作的文化

Chinese poet used to get inspirations from the moon along probably, drinking few glasses of wine

中國歷代詩人閒來獨自小酌幾杯，藉由眺望明月獲取靈感

And unfortunately, that's not the model for ths kind of innovation

可惜的是，我們今日可不能依樣畫葫蘆

Much is there, I'd enjoy that. it's about bringing people together from business disciplines

如今我們講求的是整體的商業紀律

and figuring out how they can all fit into the picture and contribute towards it

需要各路人馬運籌帷幄，一同朝大方向邁進

now Taiwan it actually has an amazing infrastructure

實際上，臺灣擁有世界級的電腦基礎工業

for making this happen, it's got a world leading pc industry

完善的組織和硬體

IT hardware, and if anything held it back

若有任何呆滯不前的情況出現

in my opinion, it's always relied on Intel and Microsoft to do the thinking

我認為也得依賴英特爾、微軟來思索解決之道

and that was ok when the pc industry is really growing

這些在電腦工業發展蓬勃初期，還不是什麼大問題

but it now suddenly you gotta think something different, we have a very powerful IT industry

但如今大家必須轉換思維

a growing software and cloud service capability

蛻變並開發出更新穎的軟體和雲端服務模式

a creative community we can all see today

好比現今那些創意的社群

an entrepreneur spirit that's really driven the growth of this island

企業家創業精神驅策著福爾摩莎的發展

very very strong manufacutring capability, it's the government that encourages this kind of environment

政府也驅動著臺灣的高製造業效率

and finally, it's exciting to see the emergence of collaboration spaces where people coming together to do this kind of thing

看見各路好手凝聚力量實在令人興奮

so 3D inspiration is about what

所以，3D的觸發是什麼？

it's about taking an idea, something simple like this, it may actually look quite simple

簡單來說，它是啟動看似簡單的靈感

this is a moon, which we printed earlier

這是我們早先列印好的月球

it's about taking that idea and turning into an product

把靈感賦諸實現就是3D列印的觸發

now, to begin with that product requires a simple product

我們可以先從簡單的物體著手

it could be smaller, maybe be some jewelries or it could be a paper weigh in the office

它也許輕如鴻毛，也可能是珠寶、首飾、紙鎮般的物品

could maybe in a different color, could have a character on it, or logos all kinds of things

可以作出不同顏色，不同字體跟商標

so first just simple productisation

一開始我們先作出原型

second now it produce a wave to the prototyping

接著，再把原型樣版化

for storification and socialization

讓它得以保存，加以社會化

where in the hot phases of internet and things what is gonna happen in the future

3D列印的未來究竟將會如何發展?

how we're gonna embed the internet

要如何把3D列印嵌入網際網路

into everyone device, it provides a perfect vehicle for making that happen

進而發展成每天的應用

just thinking in the future, you adding that to connectivity

未來，我們將把3D技術與網路和感應設備結合

you adding senses, so maybe you could have environmental information, weather information, picking that up

也許能用於獲得各類環境資訊，如：氣象

you adding video capability or you add in audio

連結錄像或音訊等其它各類各樣的功能

and suddenly you got a product roadmap, you've got a story around the product

產品規劃藍圖由此而生

you've also got a clear product identity build around the original concept

你也得以將你的概念轉化成清晰、明確的產品

you can also share that concept, share the ip and files with people working on similar things

可以跟同業分享這個概念、網路位址跟檔案

So, this is the kind of process that we need to be thinking about in the future creating the idea, prototype it

現階段，我們應該集思廣益，構造未來藍圖，開發原型

start with the simple stuff, get the feedback from the market

從簡單的物體入手，獲得市場回饋

from that build the story, build the roadmap, socialize it by getting it connected and sensification

藉此建立產品故事性，規劃藍圖，運用連結將其社會化，並加上感應設備

this all may sound a little fanciful right now, but the speed the technology is moving it

乍聽之下有點天馬行空，但是憑著科技進展的速程

it's gonna happen very fast, I said also, it's about collaboration

這一切近在咫尺當然這也跟協作有著絕對的關係

no longer an individual can have a great idea, it needs a team

單打獨鬥是不管用的，我們需要絕對的團隊精神

it needs people who got capability in all different areas

現階段是需要個領域菁英集思廣益的時刻

perhaps before it wasn't quite necessarily

以往，「合作」可能不是非常必要的過程

then it's prototype, the great thing about the web is that if you have a lousy idea

而「做出樣本原型」這些事也改變了，如今，我們能盡情的發想創意，就算點子很差也無妨

you don't have to spend million dollars finding out that nobody wants to buy it

因為公司不需要花好幾百萬作出模型後，才發現根本沒人想買

you can put in design and people will tell you

你只需要把設計放在網路就已見分暁

that's how prototyping can help

這是作原型的優點

and then the next stage is actually manufaturing, as I mentioned earlier, Taiwan has that space

再者就是製造過程如同我先前強調過，臺灣有這樣的能耐

it's got thousands of great manufacturers who can turn a product into

擁有上千個技術純熟的製造廠商，能把概念付諸行動

who can turn an idea into mass produced product

將想法大量生產

and finally it's about morphing, taking it beyond the original idea, into all different areas

最終目標就是讓想法發揚光大，融入不同領域中

so, just to finish, we are back to the moon, while I've been printing, and you can see how it works

好的，現在我們又回到這顆月球

and we also have a demo over there when it's finished

演講過後，那邊還有讓各位參考的流程跟示範

but this is just a start, think the potential of this technology is enormous and it really gives an opporunity to shoot for the moon in the future. Thank you.

這顆月球只是一個起點；我相信這項科技的潛力無窮，將在未來帶給我們無限的商機。謝謝各位