more vehicles, and more employees

更多的載具，以及更多的員工

That’s why DHL IS FASTER

這就是為什麼，DHL比較快

However to communicate this with a classic advertising campaign

然而，要用傳統廣告方法傳達這個訊息

is expensive.

實在太貴了

So why couldn’t the competitors advertise for DHL.

所以，為何不讓競爭對手來幫DHL打廣告呢?

For that purpose giant packages were taped all over with Thermo Active foil

為此，我們把大包裹漆上熱感應塗料

and cooled down below the freezing point. (-4 C)

並且冷卻至冰點以下

In this way the competitors picked up a black package that

如此，競爭對手們拿到了黑色的包裹

that transformed back at temperatures above freezing

在溫度回升超過冰點以後

and delivered the message in the most beautiful colors.

就以最美麗的色彩呈現我們的要傳達的訊息

To addresses in the city that were not that easy to find.

而要送達的地址也不是那麼好找

After all, they were paid reasonably,

畢竟他們也拿到該拿的錢了

the result an innovative way to communicate

這是個創新的溝通方式

and everyone played along.

而大家也都欣然接受

Well, almost everyone.

痾...大多數人啦...

Thank you very much.

謝謝你們