We're going to be talking about quitting social media and why you probably shouldn't do it.

You know, it's funny that every now and then I see these articles about these hilarious people who go around quitting social media.

They're gonna quit Twitter for a month or quit Facebook.

Quit red, uninstall the social media apps on their phones.

And I think that a lot of these people, they're not really quite going about it the right way.

And a lot of these types of thinking are outdated.

You've seen these sorts of things done over the past few years, and people have been doing this a sort of an experiment to see if it can really work.

And I think the verdict is in overwhelmingly.

Research is showing that 99% of social media is actually good for you, and I can provide you the links to cite this study.

But essentially, it is not a smart move for you or your success to be quitting social media.

If you are not on social medium, I'm I recommend that you get back on this train.

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I've had my face where I have quit allowed to the social media platforms as well, right?

I quit Facebook for awhile.

I quit Twitter.

I quit Lincoln for the longest time.

I was not on lengthen and personally, I find absolutely disgusting with all of their dark white patterns to try to spend my live, your friends get all of your email contacts.

Many times I almost fall for that stuff.

But I'm on lengthen these days, too.

And even though I don't know many people on Instagram, I've signed up to that, too, because it is essential for my business as an instagram influencer, and you can check me out instagram dot com slash patrick shoe link in the description below.

So what I want to say here is that you need to treat the social media platforms as part of your business as part of your company and as part of your success, imagine if Nike or Coca Cola suddenly decided that they wanted to take a one month break from social media.

You know they would lose huge amounts of revenue because they couldn't reach that part of their audience.

Social media is here and this here to stay.

And it's not just a set of service's.

Social media is essentially the marketing platform of the future.

It is how you reach your audiences.

And if that's where all the young people are, if that's where attention is, that that's where you need to be.

You know, while the naysayers were busy quitting Twitter YouTube social media, you had other people like Gary Vaynerchuk, who had been leveraging a using Twitter and YouTube the whole entire time.

And now he's built this huge media publishing empire, while those people who were busy criticizing social media are still out there criticizing it right and their stupid little block post about how they quit social media and you know, the blocks just getting the attraction.

Let me tell you something these days I don't really build my own websites all that often you're going to need some websites for, like, landing pages.

But I would say that I generally don't tend to drive traffic to my own separate website if I don't need to, is just one more step in that fund with that conversion process, and there used to be a train of thought where people would say, Well, yes, they had this huge Facebook page or they have this huge YouTube channel, but it's not relieved on their own independent Web site.

And then they want to take other time trying to drive traffic away from the social media platforms onto their own independent website under their own domain.

And they spend other time getting a domain name, setting up their own website, moving other content over there, driving all of their traffic over there.

And then when viewers go there, there's absolutely no distribution, no way to share this stuff, no marketing power, no social features on this at our people.

Just go to this independent block or website or whatever it is that you've set up, and it's like a black hole.

You just lose the user.

And the return on investment is like zero after.

Some people say that this is a good way to safeguard yourself such that if you took, for example, ever changes there are over them, and they you lose all of the viewers on your channel.

Well, you still have your own little independent website, you know, I don't think that's going to save you you know, I've had situations myself where I would build the independent website like I had a set of games for Twitter.

One day, Twitter shut down their developer platform, cut off a P I access.

The independent website that I had set up did nothing for me.

Traffic dropped like 80 90%.

It was pretty much over by that point, and I needed to come up with something else.

Let's talk about proper nous for a while.

I know that social media does not have the image of being proper right generally is considered a waste of time, a trash pile of garbage news.

But the future is not going to look like the past right in your mind.

You have a preconceived notion of what a proper business should look like of what proper people should be doing.

And in that image, you know you're going around them business suit.

You're going into real companies, and you're busy reading the Wall Street Journal and The New York Times newspapers.

That's all very outdated these days, you know, like the younger people and where your customers are.

They're not reading The Wall Street Journal or the New York times right there out there reading Reddit Facebook, their social media feeds.

So I will not necessarily give more weight to having some article appear on The Wall Street Journal.

Compared to, say, the front page of Reddit, right, the front page of Reddit may actually get you far more coverage, far more publicity and customers if your business trying to get some traction.

So the future of business, at least part of it, is not going to look like people in business is going around with briefcases in brick and mortar stores.

But rather is going to be these highly agile, out small teams of people going around on social media, managing tons of random social media accounts there on the up trip advisor Facebook, Twitter, instagram, lengthen YouTube, all of those social media sites and they're just going around plastering their wares all over the sides all the time, and they're on their phone just managing on the social media stuff.

I think that's really what the future of business is going to look like.

And anybody who says, Oh, you're just looking at down that your phone all the time.

Can you go around and smell the roses.

You just look like a zombie on your phone all the time.

You know that's what the future is going to look like.

This is the age of information overload.

And if your strategy is to just bury your head into the sand and ignore all of that, you're going to miss out on all of it.

The trick is to know how to manage that information, to control it and to properly use the social media platforms such that you're not necessarily absorbing too much from them.

You're not getting too controlled by them.

You're restraining your use but getting what value you can from them.

And it's not about quitting co tricky on the sides because if you were to do that, you would miss out on all the opportunities out there.

Social media is known to cause depression, in part because of influencers like me out there, just bragging about the lavish lifestyle that I'm living.

But you need to manage your depression and your expectations and just not be a spoiled brat.

Other time looking up the instagram influencers who are just selling you a fake lifestyle, you think this is my house.

It's not It's my parent's house now.

One final point I want to touch on a little bit here, which is kind of intriguing to me, is your usage of the social media websites.

And the interesting thing I would say about this is that you don't necessarily need to be social on these sites.

You don't necessarily need to be there friending everybody interacting with people talking to them.

That's not necessarily what you're gonna need.

It's funny that if you were to take a look at some of the biggest platforms out there these days, they're non social.

I'm talking about sites like Reddit, Instagram, YouTube.

There are no friends on these sites.

It's the algorithm at work, primarily along with some influences that you're following.

But it's fascinating to me that several years ago everybody was up in arms about how important friend grafts we're going to be.

You had Google trying to create their Google Plus social networking platform, and they were proclaiming that social would be the future.

But I'm not sure if that's really the case anymore.

You know, back at that point, machine learning had only been starting to take off.

But these days you can take a look and seems that machine learning has beaten social.

It's not so much what my friends or a family are doing online that I'm interested in, right.

I couldn't care less what my mom is reading on social media.

What video she's watching.

What I'm personally interested in is maybe in the topics, the videos, the news that I'm reading, and then what sort of relate the contents, Um algorithm can push out for me.

So if you were to take a look at YouTube, they just do a bunch of machine learning based on what you're watching, what relate that people are watching, what videos you, maybe you subscribe to.

And then they tried to figure out what you could be interested in watching on your home page.

Same with Read it right.

You go on, read that you don't have any friends there.

It's just a bunch of anonymous people who are reading stuff recommended to them by an algorithm.

Instagram to write.

Most of the time people are actually following influencers.

And so I would say that this is an age that has sort of gone past basic friends, and we're starting to see communities build up around topics and influencers influencers like myself, where people go to the central gathering points and then they have discussions around these topics of interest to them.

And so what I'm really trying to say here is that your investment into social media does not necessarily need to be very high.

You know, you could just go in there.

You don't have to be busy trying to talk to people friending everybody, you know, send the out invite requests going on, linked in trying to get a bunch of connections.

You don't necessarily need all of that.

You can still go to the sides, keep your participation limited.

You don't necessarily need to invest a huge amount of time in these things and still get a lot of value from these sites.

I might conclude that it's not about being right, and it's not about taking a political stand.

This is about your own personal success, right?

I remember when I phone came out, this was the biggest mistake of my career.

At the time, I thought Apple was stupid.

I thought it was a bunch of jelly belly being people, and so I went with the very cool BlackBerry and they had a real cube.

Or so I thought that was for real people to do real business work.

And I missed out on the whole iPhone app generation era for the 1st 2 years until I finally got rid of my BlackBerry active, pick up in the iPhone and the Mac book and get on that gravy train.

No, that was a stand that I had taken.

And they felt good for me to stand up for my beliefs and to push against the whole wave of gently Bentley being people who were non technical iPhone fanatics who were just talking about how cool iPhone would be.

And I just thought, Yeah, that's just silly.

But in the end, I was the one who lost, right?

I missed out on that whole wave.

I failed to adapt to the modern era.

Don't let that be you Let me know your thoughts in the comments below.

Remember to give the video of, like, really appreciate that and the subscribe and I'll see you next time.