Soin 2019 when I solidifiedtheideatogoaheadandstartthecoffeecompany, I wentaroundfromroastertoroastertoroastertoroaster e mailingpeopleimportantinOregongettingcaughtfromthem, e mailingpeopleinAustin, Texas, gettingcoffeefromthemanywherethatyoucanthinkofthatroastcoffee.
I'veorderedit.
I trieditmostofitwasn't reallyallthatgreat.
NavywasOK.
Someofitwasreallybad.
Let's holdthatthoughtaswegobackintimetoexperiencewherethisjourney I'llbeginwithreceivingandsampling a patchup.
Notsogreat.
Coffeefromthefirstrowshyevercontact.
Allright, soitiscurrentlyoneday, February 18th 5 39 PMJustgothomefromwork.
I got a packageinthemailandthisisthecoffee.
I don't knowwhat I'm goingtobereleasingthisvideo.
That's why I saidthedatethetime, because I don't plantoannouncethatstartingthecoffeecompanyjustyet.
Now, inthemiddleofFebruarybecauseweprobablywon't launchandtellMayor I don't weigh.
Have a lightroastherefromtheroaster.
Wehave a mediumroasthere, andthenwehave a mediumdarkroasthereexclusivelyforforcednight.
Wasn't thatniceofprintthatouttogetmypredictions?
I thinkthatmediumcoffee, themediumdarkroast, I mean, isgoingtobemyfavorite.
Butonce I finallygotmyacttogether, I waslike, I justlookitlooktowardslocalroasters.
So I startedlookingatlocalroastershereandandinthestateofVirginia.
What?
Notafter a lotofresearch.
Wefound a row, sir, toroastourcoffeehourblendherethatyouhaveinfrontofus, whichistheonlyblendthatfirstblackcoffeecellsrightnow.
Andthat's thatstarteditall.
Anditallstartedofffromfiguringout a nametogetting a logodesignforthatnamefrombouncingaroundfromnamesandname, actuallygetting a logodesignfor a particularname.
Thatthatwasgonnaworkoutbutendedupnot.
I settledon a firstsupplycoffee.
I wentaheadandactuallydesignedthislogomyself.
Andthereasonbeingisjustbecause I figuredthatthereweremanydesignersandaftergettingthatotherlookdesigned, theydidn't reallycaptureexactlyhow I wantedittobe.
Theydidn't capturewhat I wasdescribing.
Itwasjustlike, Okay, logo, nottoebash.
A localdesigner, Maybe I wasbadatcommunicating, but I justneededperfectiontherebecausethenamefirstsupply, itmeans a greatdeal.
Youcanread a littlebitmoreaboutitonthewebsite, butbasicallyfirstsupplydatesbackallthewayto 16 07 tomyancestry.
And I don't knowif I haveexpressedthis a lotofthechannel, butsomethinglikeDoreallylikeishistory, especiallymyownhistory, mylocalhistoryandconsideringthat's rightthereinJamestown, Virginia, while I'm here, VirginiaBeach, Virginia.
Itjustreallymeant a greatdealtome, So I'm goingtomakesureeverythingeverythingwasinmyhands.
I neededitdoneright, so I designedthelogo.
I designedthewebsite.
Youknowwhat?
Let's diveintothewholedesignofthewebsitebecausethatwas a doozy.
E did a lotofresearchtryingtofind a templatethat I figuredwasappropriate.
I lookforshotfighttemplatesforalltheseparticular.
It's onthemeforanythingthat I couldfind.
ThatwasTemplethatwasalreadydone, thatmaybe I couldmake a fewtweaksinthecode.
Buteverythingwasalreadythereandlaidout.
I lookedforand I couldn't findit.
I couldn't like I said, Thismeans a greatdealtome.
I wasn't gonnajustsettleformediocritywhenitcomestothis.
So I justhadtodo a littlebitofresearchonhow I shouldgoaboutdesigningmyownwebsite.
I thinkaboutjustopenupviaSkoda, goingfullcustom.
But I knewwhat I wanttodowasimportedintoShopifyand I didn't reallycaretoediveintoliquidandallthatentailslook.
Itjustseemed a littlebitdauntingand I didn't wanttofocus.
While I wasveryexcitedfordesigning a websiteanddoingallofthat, I wantedtomakesurethatitwas a setup a websiteforthebusiness.
Morethanjust a projectofbuilding a websitelike I codeforfunonmyownprojects.
I think I wastalkingtobeallabout, youknow, kindofthebestbackinme.
I wasconsideringwhoCommerzshop a fileofthatforthebusinesslogicsideofthings.
So I didn't havetocustomcodeallthat.
I justwanttofocusonthefrontend.
Andthensomeonesaidsomethingaboutwebflow.
Solongstoryshort, I endedupusingwetflowtodesigndifferentit.
OnmyWebsite.
I knewwhat I want.
I wantthehomepagetodisplaythecoffee, thiscoffeebagrighthereandthenrightnexttoit.
Give a littlebitofinformationonthecoffee.
Justkindof.
Hey, thisisnewproduct.
Singleproductiswhatwe'resellingrightnow, right?
Whenyoucometothewebsite, that's whatyouseeisnoconfusinglike, Oh, there's a picturehereabout I don't knowwhat.
There's a littleinformationhereabout I don't knowwhy.
I just I mean, you'lltake a look.
I thinkitlooksprettynice.
Andthen a littlebitmoreinformationaboutthecoffee, A littlebitmoreinformationaboutusinthehistoryofthestoryofthenamesstoryofuswhen I sayus, mywifeand I andthenthecoffeeclub.
Nowthatiscomingsoon.
TheCoffeeClubis a subscription, basically a subscriptionforcoffeethatwedon't havetoworryaboutorderingiteverysingletime.
Youwantcoffee, youcansay I wenttwobagseverytwoweeks.
I wasgoingtothrowitonShopify, andthenthatwouldbethefrontpage.
Andthenwhen I clickedoncoffee, whichisbasically, youknow, shopforproductswilltakeyouoverto a Shopifygeneratedproductpage, youknow, do a littlebitofcustomcustomizationandShopifyfortheproductpage, butitwasgonnabefairlybasic, wasgonnabecreatedandShopify.
Butthethingthatactuallyendedupbeingeasierformetojustcreateitinwebflowandwhat I didwastheyusedyoudesperately.
I believeit's pronouncedthatwaytogenerate a ShopifythemeoutofmyWebflowtemplateinordertoimportitintoShopify.
Now, thatprocess, itwas a littlebitmoredifficultthan I thoughtitwasinitiallygoingtobeinitially, youknow, I thought, youknow, I makeitwithwebflow.
I hadtodoquite a bitofworkwhenitcametohoweverythingwassetup, howeverythingwassetupwiththeformswiththecartswiththeproductpagewiththenavigationmenuandallofthoseneedtohave a properattributes.
NestleExporterfromyouNestleimportedtoshopIf I testedonShopifyandtheykeepdoingthatagainandagainandagainandagainuntilwehavewhatyouseeonfirstsupplycoffeedotcomRightnowthereare a fewlittlekinksthat I haveyettofigureouthowtoworkout.