- The right answer is at this second,

and you may ping me in like six months

and be like,

'now'

and I'll be like it'll be totally different.

But right this second,

my actual answer is to...

(dramatic inspirational music)

You got your perspective.

I just wanna be happy.

Don't you wanna be happy?

YouTube what's up?

So, so grateful that you clicked

and you're about to watch a new YouTube video.

But before you do,

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And now to the video you've been wanting to watch.

- Hey

- Hello

- Hi

how are you?

Hi

- Marc D'Amelio, man, How are you?

- So nice to meet you.

- Heidi D'Amelio.

- Hi Heidi, how are you?

- This is Marc's sister.

- Hi I'm Meme D'Amelio.

- What was your name?

- Meme.

- Hi I'm Charli, nice to meet you.

- Hi Charli.

Hi.

- Dixie.

- Hey Dixie. How are you?

- Good, how are you?

- [Camera Man] Can I sit in on this?

- Yeah, sit in.

How can I help?

- So I'm on TikTok.

- Yep, I'm aware.

- Over the past,

not even a month,

I've gained 4 million followers.

And it came at me very, very quickly.

- Clearly.

- I went from nothing to people knowing who I am,

and with that is a lot of hate.

- Yep.

- And I was just wondering like from in school to comments,

like,

what's the best way to deal with that?

- My belief is the best way to deal with that is compassion.

If somebody at school or in the comments,

is taking the time to watch your videos

and tell you that you're ugly,

you suck,

you're stupid.

They're in a very bad place.

I mean it.

I've been taking hate for a decade.

And everyone is like,

'Fuck haters.

You know,

like, delete it.'

I've actually only seen it one way,

from the first day is 2006 to now,

which is 13 years.

I feel bad for them.

Like, I'm not even kidding.

And, I'm not talking like,

bad for them like you're now cool

and have 4 million,

they don't have it.

I actually mean,

think about how much it would suck

to be in a place in your life

where you are so hurting inside

that you want to drag somebody else down.

Compassion and empathy.

I actually feel warmth toward the people

that hate me the most.

Yeah, it's an unusual answer.

But I think it's why I've been able to persevere

for so long,

with so much judgment thrown at me.

And my whole career has been innovating

in the wine business,

in Silicon Valley,

and now in the ad world.

Like,

I get hate from people that are well established.

Not from anonymous accounts.

Because I'm disrupting,

and that's not fun.

But,

you should be pumped that

you are even in a place where people can hate.

Listen,

I think if you're fortunate enough,

even in the 43 seconds that I've been here,

if you're lucky enough to have an infrastructure

around you that you've already grew up

with a good starting point.

Like,

you're already...

You're more than halfway home.

- So my next question is,

as of right now I'm just doing TikTok

and Instagram.

What would be the next step to grow my brand?

- To quadruple down on TikTok.

TikTok is in a place similar to

all the platforms before it.

Where right,

this might be a little bit boring of an analogy,

but I'll give it to you anyway.

This is like real estate,

and in the 1800s people bought up

the land we're sitting on,

for nothing.

The attention is so under-priced on TikTok.

As you know,

there is no version of you getting

4 million followers on Instagram in a month,

starting tomorrow.

TikTok is so unique,

right now,

the right answer is at this second,

and you may ping me in like six months and be like,

'now'

and I'll be like it'll be totally different.

But right this second,

my actual answer is to massively triple down on TikTok.

- Do you think,

like,

YouTube is a thing?

Or should I?

- Everything's a thing.

As you know.

Right?

Everything's a thing.

What I don't know is

I don't know you well enough

to know how you translate from TikTok to YouTube.

Some people translate great,

some people don't.

- Yeah.

Yeah that's like,

mostly on TikTok...

- Don't do YouTube because you think you have to,

do YouTube because you have something to make.

Got it?

- Yeah.

- Gary,

I have one question.

So we run a clothing line.

I'm 51.

Wife is...

- Not 51.

- And we kinda were,

you know,

I'm in the clothing business,

we're going in our groove.

- I almost gave you a huge compliment on your jackets.

- I got you a little something there.

- Thank you, brother.

Go ahead.

- So we're plugging on with real life,

things are going great living the American dream,

when all of the sudden this happens.

- Yes.

Are you guys scared?

- We're kind of trying to figure out,

like,

what's the end game.

Like...

- Well the number one thing to definitely do.

Is to not do the cliche thing

that you know all those like Hollywood parents did.

If you're not scared...

I love...

Notice what my first question was,

and as soon as you answered

the way you did,

I just got happy.

Now the only thing you have to do,

is not do the horrible things

that parents do when these things happen.

Which is think they've got a golden goose.

- That's so funny.

That's what he keeps saying.

She's not the golden goose.

We don't need her to pay the bills.

This is all just fun.

- You guys ...

This is super awesome.

Right?

A lot of parents do need.

You know,

I'm in the sports representation business now.

These kids are the lotto ticket.

And I'm watching these parents and kids,

and I'm fuckin' devastated.

That's exactly

And not only that,

like you know this doing your thing,

like there's also your own pride.

Like,

you don't want her to be the golden goose

even for your own fucking manhood.

Right?

So honestly,

now you just have to care.

And like,

if she decides to like,

it's all just being there like you've been.

If she decides to quit

after she has 44 million followers,

and you're like what!?

That's what she wants to do.

She's the one that got em.

She's the one that got the 4 million followers.

I think it's really a very,

very easy moment.

You know care,

make sure nothing crazy happens,

but like the world is good.

This whole...

Like, there's nothing to...

People don't get it.

- I feel like we're all just feeling the negativity.

Because there's all these great things being thrown at us,

that we're trying to navigate through.

But none of the perks have happened yet,

that go along with this.

- Meaning all the hates there,

but none of the money's there?

Like just interested most...

- Just like doing fun things

or being invited to this...

- But the hate is zero.

Like meaning,

the hate doesn't mean anything.

- To a 15 year old girl?

- To a 51 year old guy it does.

If you're willing to.

100%.

Of course it does to a...

Like,

I am empathetic to it.

It's why the first question is the whole fucking game.

All the time should be spent

on taking the steam out of the hate.

If I was the fourth family member here,

and we were hanging out every day.

I would just be pumping into her head the truth.

Which is what I'm saying.

The hate should be met with compassion.

Just honestly think about living a life,

where you are interested in hating on someone.

- That's crazy.

- It's ...

really I'm not kidding.

I think people sometimes when they hear me say it,

cause I say it once in a while like,

I don't think they believe me.

And, it's the thing I believe in the most.

I don't feel...

You know?

It's hard if...

- It's hard to see people comin' at your kids.

- Of course.

You wanna kill everybody.

Of course but,

it's hard when you're taking

affirmation from the outside.

You know?

Like,

in whatever form.