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  • Well, the iPhone selfie video continues.

  • My wife Jennie and I,

  • we have been self quarantined for almost two weeks now.

  • Now, during these two weeks,

  • we have been working hard with the team

  • and I've been communicating with my team through Zoom,

  • and working and continue to build our organization.

  • Now is the time to expand,

  • now is not the time to contract,

  • even though you are working remotely,

  • even though we are working remotely.

  • Besides working, there's one thing

  • that I've been doing as well,

  • and that is to catch up on some of the reading

  • that I've always wanted to do.

  • And there's one book that I've been reading recently

  • called "Traffic Secrets" by my good friend, Russell Brunson.

  • Now, Russell and I,

  • we've gone and we go way back.

  • Now, you may or may not know this,

  • but I'm actually the winner of the Comma Club X Award.

  • Out of the 100,000 users worldwide on Click Funnels,

  • only 47 entrepreneurs ever won that award.

  • Now, what does it take to win that award?

  • To qualify for the award,

  • it means that, you have to generate at least 10 million

  • dollars from one single funnel.

  • And we've been able to do that with just one funnel

  • from one of the companies.

  • So today I want to share with you

  • because of the book that inspires me

  • to kind of share with you a little bit of my strategies.

  • What are some of the things that we have been able to do,

  • to accomplish that, to win the Comma Club X Award?

  • I'm not saying that you're going to win the award,

  • but I'm going to break it down for you,

  • the four-step process.

  • Traffic strategies that we have implemented

  • to get some pretty amazing results.

  • Are you interested?

  • Comment below.

  • So step number one,

  • you want to solidify your offer with paid traffic.

  • You see, when it comes to generating revenue online

  • or scaling your business on the internet,

  • there are only two things you need to pay attention to.

  • Number one is your traffic,

  • and then it's your conversion,

  • which is your funnel, your sales process.

  • Everything that you do, your offer, your pricing.

  • So you have your traffic

  • and then you have your conversion.

  • Well, it's no good

  • to just try to drive traffic to your website

  • if your offer doesn't convert.

  • Attention, traffic, eyeballs, don't pay bills.

  • You need to be able to have an offer that converts.

  • So how do you solidify your offer?

  • First, you want to have something that actually works,

  • then you can run some paid traffic.

  • Doesn't matter if it's Instagram, Facebook,

  • Google, depends on who you're targeting to.

  • And you want to run some traffic to that offer

  • to make sure that it actually sells,

  • to make sure it converts visitors

  • that's coming in, to buyers.

  • That's the very first step,

  • you need to be able to do that.

  • Even testing with a little bit of money,

  • you need a little bit of money to start off with, right?

  • Once you have solidified your offer,

  • then step number two,

  • you want to leverage,

  • leverage your affiliate partner.

  • Now in "Traffic Secrets" Russell talks about it,

  • which is something I do as well,

  • it's called a dream 100 concept.

  • What does that mean?

  • It means that you want to identify and find,

  • 100 dream partners.

  • Those who already have the traffic,

  • it could be an influencer, it could be a blogger,

  • it could be YouTuber, someone who already has

  • attention in the market place.

  • Someone who is already talking to your ideal customers,

  • what blogs do they read?

  • Where do the hang out?

  • What videos do they watch?

  • They're already paying attention to these influencers.

  • And a dream 100 concept is simply,

  • you approach them and you say,

  • "Hey you know what?

  • I've got a proven offer here."

  • Right?

  • "I am willing to pay you an affiliate commission,

  • I'm willing to pay you a certain percentage,

  • for every single sale that you make."

  • So you leverage their existing traffic,

  • because that's the fastest way to do it,

  • right?

  • You're essentially borrowing their traffic from them.

  • You say, "Hey, you've got the audience,

  • you've got the attention, I've got a proven offer,

  • can we work something together?"

  • It's that simple.

  • Once you could do that,

  • if your offer converts, and your affiliate partners,

  • your dream 100, they're making money,

  • they will be more than happy to continue to promote.

  • Now you are earning more profits, you're earning more money.

  • And step number three, what you want to do now,

  • is then focusing on your organic traffic,

  • because one of the questions there,

  • I get it also from my fans is,

  • "Hey Dan, I don't have a lot of money

  • to start off with, right?

  • I don't have a budget, how do I scale my revenue?

  • How do I scale my offer?"

  • Well, if you cannot invest money,

  • you need to invest time, you need to invest effort.

  • Organic traffic, means that writing a blog,

  • publishing on your own blog,

  • writing a lot of articles, maybe,

  • it is making YouTube videos,

  • maybe, it's posting on Quora or,

  • commenting on Quora, right?

  • Maybe, it is going on different people's podcasts,

  • to drive attention to your offer.

  • Whatever you could do to get more eye balls,

  • to get more attention to your offer,

  • drive traffic back to your website.

  • It doesn't cost money, but it does take time.

  • And you want to do both simultaneously,

  • you're testing paid traffic,

  • you're doing that, you continuing to do that, right?

  • You're leveraging your dream 100 partners,

  • affiliate partners and the same time,

  • you are creating organic traffic.

  • You're building up the organic traffic.

  • This is a long game.

  • Now this takes time,

  • this takes consistency,

  • and consistency trumps intensity.

  • No good to just upload, "Hey I'm going to upload 10 videos",

  • no, you need continually to upload videos.

  • No good to just write 10 articles and you stop,

  • no, you need to continually,

  • write new articles, and optimize it for the search engines.

  • So both.

  • And number four,

  • the earnings that you generate from paid,

  • from affiliate partners.

  • You want to re-invest,

  • their dollars, those profits,

  • back into scaling your offer

  • with co traffic through Facebook.

  • There's almost an infinite amount of traffic

  • you can buy from Facebook and Google

  • but it costs dollars.

  • So you want to continue to take

  • that profit and that earning,

  • re-invest back into your business,

  • to drive more traffic.

  • Let me give you an example,

  • lets say that your offer,

  • what you're selling is 500 dollars.

  • And lets say you're running ads on Facebook,

  • and lets say it costs you 100 bucks.

  • You've spent 100 dollars

  • and it got you 100 clicks,

  • so about a dollar per click,

  • and you got one sale out of that,

  • what does that mean?

  • Right?

  • You have to know your cost per sale number,

  • so in this case, your cost per sale is how much?

  • 100 dollars.

  • So you spend 100 dollars, you make 500 dollars,

  • so you getting a 1 to 5 return.

  • Now it depends on the cost of good sold,

  • depends on how much it cost to actually

  • manufacture and create that product,

  • or that service, or that program.

  • So you're spending a dollar,

  • you're getting 5 dollars back.

  • Now you have a scalable model.

  • Now the question is,

  • how much are you willing to spend to get those customers?

  • You spend a dollar you get 5 dollars back,

  • you spend 100 you make 500,

  • you spend 1000 you make 5000,

  • you just continue to scale and that's how you grow

  • to the tens of thousands, hundred of thousands,

  • millions, tens of millions of dollars.

  • I know it sounds so simple,

  • of course there're a lot of details in there,

  • how to tweak your offer,

  • like a lot of technical details,

  • but those are actually the steps.

  • Solidify your offer, leverage your dream 100, right?

  • Continue to build your organic traffic, creating content

  • and number four, is to scale through co traffic.

  • That's it.

  • And those are just some of the things that you could do.

  • Now in the book, "Traffic Secrets"

  • Russell actually talks about 20 traffic secrets,

  • that you could implement today in your business

  • to get more traffic to your business

  • and to your offer, fast.

  • If you want a free copy of this book,

  • I'm going to put a link somewhere, here or here

  • so you could get your copy for free.

  • So go ahead and do that.

  • I recommend the other books as well.

  • In fact, I've got this version

  • I've also order a box set myself.

  • This is what I am reading during these self isolated times.

  • So get your copy today.

Well, the iPhone selfie video continues.

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