USATodayreportsthattheupdatedmenuandevennewtechnologytomodernizeandstreamlinetheprocessatthestoreshavebeen a profitablesuccess, andthechainbelievesitsstrategyoftieredpricingworkedtodrawcustomerstowardhigher-priceditems.
Thosefreeitemsgenerallyendupcostingyoumoneybecausetheymustbemadewith a minimalpurchase, andeven a singledollarpurchasecanaddupoverthousandsandthousandsofcustomers.
AccordingtoTime, while a smaller, moremanageablemenuwitheasy-to-makeitemsmightturn a decentprofit, newvaluemenuswithasmanyas 25 itemsarenearlyimpossibletomakemoneyon, whichiswhysomerestaurantsmightconsiderdroppingthemenusaltogether.