OnAugust 4th, 2020, Disneymade a final, bolddecisionwhenCEOBobChapekannouncedthatMulanwillbereleaseddirectlytostreamingonDisney+ onSeptember 4th, insteadofarrivingintheaters.
Followingtheannouncementthatoneofthemostanticipatedmoviesof 2020 willbypass a theatricalreleaseentirely.
Manyhavewonderedwhatthenewscouldmeanforthefutureofmoviesas a whole.
Forsometheaterownersandfans, thismovebyDisneyis a hugeproblem.
Accordingto a reportfromDeadline, cinemasintheUKarefuriousoverDisney's decisiontoreleaseMulanonstreamingwithouteven a limitedtheatricalruntogoalongsideit.
PhilClapp, whoservesastheheadoftheUKCinemaAssociation, wrotein a statement,
"Sothey'remakinguspayforitwhilepayingforthesubscription? For a moviethathasnomusicandnoMushu? Nahfam, I'm good."
Anotheradded,
"I wouldn't pay $30 for a movieticketinthetheater. So I'm notgoingtopaythattoseethenewMulan, especiallywhenitdoesn't haveMushuorclassicsongs [from] theanimatedversion."
So I'm notgoingtopaythattoseethenewMulan, especiallywhenitdoesn't haveMushu
orclassicsongs [from] theanimatedversion."
Ontheflipside, othershavenotedthat $30 is a smallpricetopaytowatch a blockbustermovielikeMulanwithyourentirefamily,
andthatit's importanttosupport a movieledbyanall-Asiancast.