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  • - [Narrator] Look at you.

  • You're a mediocre sack of garbage

  • that's stuck in a dead-end job

  • with nothing in life to make you happy.

  • Even the bird thinks you're a loser.

  • (bird squeaking)

  • It's time for a change.

  • Go outside.

  • See those kids?

  • They're having the time of their lives riding their bikes.

  • They know what's up.

  • You'll never be as fun as those kids.

  • Unless you bought a mountain bike.

  • Go to the store and listen to a guy

  • who has no idea what he's talking about

  • try to sell you a bike.

  • Pick a bike and buy it.

  • Gear up and head out to your local trails.

  • It's time to ride your brand new bike.

  • (bike thwacks)

  • (groaning)

  • Realize that not all bikes and bike stores are the same.

  • Try again.

  • This time do research.

  • Visit a bike shop and talk to the employees.

  • They know bikes.

  • Buy a second bike, go for another ride.

  • This time, your bike doesn't fold in half.

  • Build fitness on the climbs

  • and confidence on the descents.

  • Ride what you can and don't stress what you can't.

  • It'll get easier.

  • You feel better already, don't you?

  • Until you start noticing

  • that no one else rides in a t-shirt and khaki shorts.

  • Time to get kitted.

  • So kitted.

  • (bass-heavy hip hop music)

  • Start using sick words like shred and gnar.

  • Keep riding, get passed on the climbs and the descents.

  • The desire to be better grows inside of you.

  • Become obsessed with your bike.

  • Fixate over specs, head angles,

  • and weird things like tire durometers.

  • Then realize you'll need a second job

  • to support your addiction.

  • (clears throat) I mean, passion?

  • (lawnmower whirs)

  • Buy a bike for the third time.

  • This one has more features, more shocks,

  • and the seat post goes up and down.

  • - Sweet.

  • - [Narrator] It's no longer just riding.

  • It's shredding.

  • Hit jumps, smash roots, send drops

  • and learn a trick.

  • Nice.

  • It's more than just a hobby now.

  • It's a lifestyle.

  • One day you tell your co-workers

  • about all the rides you've been going on

  • and how hard you're shredding.

  • They aren't listening.

  • Well,

  • one is.

  • Her name is Jess and she rides too.

  • She asks, "Want to go for a ride sometime?"

  • And you say,

  • "Shit yeah!"

  • It turns out Jess is good.

  • Like, really good.

  • She schools you on the climb up and the whole way down.

  • You can't even walk down what she's riding.

  • You make it to the bottom, but you're exhausted.

  • She's been waiting for 30 minutes

  • but says that was a lot of fun.

  • She says you guys should do it again sometime.

  • You agree, even though she crushed you.

  • But that doesn't bother you, until later that day.

  • (wailing)

  • (bass-heavy hip hop music)

  • Start riding every day after work.

  • Find local groups and go on rides with riders

  • that will help you step your game up.

  • Become a better rider just by trying to keep up.

  • (bass-heavy hip hip music)

  • Start noticing other bikes,

  • like that downhill bike,

  • and that cross country bike.

  • Road biking could be fun.

  • Settle on a dirt jumper and go find some jumps

  • to practice your tricks.

  • That looks a lot harder than you thought.

  • He's really high up, that looks awfully dangerous.

  • Nope.

  • Ride more, climb higher, jump farther,

  • and go faster than you ever thought you could.

  • Take care of and upgrade your bike.

  • Buy tools, buy parts, buy more tools to install the parts.

  • Spend hours deciding on your next bike.

  • Discover your dream bike, and carbon.

  • Your addiction gets worse.

  • You spend less time at work doing work

  • and more time looking at bikes.

  • Ride more trails, mow more lawns.

  • More trails, more lawns.

  • Trails, lawns.

  • Buy your dream bike.

  • Take some friends and go farther and higher

  • than you ever have before.

  • Let your bike take you places

  • most people don't even know exist.

  • Go on another date.

  • This time, you can actually keep up.

  • No apologies, no excuses.

  • This is much better.

  • This time, she only beats you by five minutes.

  • You're both stoked, you high five,

  • she can't believe how much better you've gotten.

  • Good on you, mate.

  • One day, you see a press release for a brand new bike.

  • It's like yours, but 15% lighter,

  • 35% stiffer, and it's red.

  • It also costs a lot more lawns

  • than the bike you just bought.

  • Go out for a ride to get over it.

  • Realize how much better you've gotten

  • and how much joy riding has brought to your life.

  • It's not about the bikes you ride,

  • it's about the rides your bike takes you on.

  • (air hisses)

  • Well, maybe not this ride.

  • ("I Got The Juice" by Dream Junkies)

  • Mother lover you gon' love this

  • Graduated from a rebel to a revolutionary

  • In my area they love this

  • ♪ I'mma wreck it

  • Like I'm revving the engine

  • Heaven's ascension

  • Every dimension give me attention

  • Look at my soul

  • Look at my heart

  • Look at my hope

  • Got the world on my back

  • But I carry it though

  • Tell them God got my hand

  • ♪ I ain't letting it go

  • ♪ I I I came from the side of the ocean

  • Swam with the best of 'em

  • ♪ I can't deny I was chosen

  • Yeah it's the miggity mack

  • Milking the mic

  • ♪ I don't think I'm giving it back

- [Narrator] Look at you.

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