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Tesla is one of the most exciting companies out there and one of the most controversial.
特斯拉是最令人興奮的公司之一,也是最有爭議的公司之一。
Particularly because how much the man behind it loves to tweet.
尤其是因為背後的男人有多愛發微博。
One wrong tweet and the stock price drops.
發錯一條微博,股價就會跌。
And we start reading the news that Elon Musk should either stop tweeting or step down as
我們開始讀到埃隆-馬斯克應該停止發推特或下臺的消息,作為。
the CEO.
的CEO。
However, the reality is that it's not much about the tweets as much as it is about Tesla's
然而,事實上,這並不是什麼微博,而是特斯拉的。
financials.
財務狀況。
Theoretically, Tesla should have gone broke long ago because it burns cash faster than
理論上,特斯拉早就應該破產了,因為它燒錢的速度要比
you can imagine (7500USD per minute).
你可以想象(每分鐘7500美元)。
Although that it has been profitable in the third quarter of this year, for the longest
雖然它在今年第三季度已經實現了盈利,但對於長
time since its existence, it has always been at a loss.
自存在以來的時間,它始終處於迷茫之中。
I know that it seems confusing because if the company is merely burning cash, why is
我知道這看起來很混亂,因為如果公司只是在燒錢,為什麼要
it still around.
它仍然存在。
Tesla is losing money every time it sells a car because it's heavily investing in building
特斯拉每賣出一輛車都會虧損,因為它大量投資製造
the infrastructure that will pay back in the long run such as the Giga factory.
基礎設施,從長遠來看會有回報,如Giga工廠。
So where do they take the money from?
那麼他們從哪裡拿錢呢?
Lenders, investors, and the depositors.
貸款人、投資者和存款人。
Everytime tesla unveils a product, it accepts the deposits and then delivers the car months
每次特斯拉推出產品,都會接受定金,然後在幾個月內交付汽車。
later if not years because it needs the cash to move forward.
年以後,因為它需要現金來前進。
But investors are afraid that Tesla might go broke before they get their money back,
但投資者擔心,特斯拉可能會在拿回錢之前破產。
plus the interest that they are hoping for.
加上他們所希望的利息。
So every time, Tesla is late on their promise, investors panic, and the controversies start.
所以,每次特斯拉遲遲不兌現承諾,投資者就會恐慌,爭議就會開始。
So as long as the survival of Tesla depends on the mercy of the investors and lenders,
所以只要特斯拉的生存取決於投資人和貸款人的憐憫。
this will continue, and Musk's tweets will matter a lot.
這將繼續下去,馬斯克的推特會很重要。
Note that down Elon!
記下來,埃隆!
However, they aren't the only ones who are concerned about Tesla.
然而,他們並不是唯一關注特斯拉的人。
Most of us are excited about electrical self-driving cars.
我們大多數人都對電動自動駕駛汽車感到興奮。
Nonetheless, not everyone thinks that way.
儘管如此,並不是每個人都有這樣的想法。
Traditional auto manufacturers are comfortable.
傳統的汽車廠商都很舒服。
They have a proven sustainable business model.
他們有一個成熟的可持續的商業模式。
This new age of electric cars might be too risky and not as profitable as their current
這個新時代的電動汽車可能風險太大,利潤也不如現在的電動汽車。
model.
模。
That's why you don't find the industry giants leading the way although that they have all
這也是為什麼你找不到行業巨頭引領的原因,雖然他們都有
the resources.
的資源。
And we haven't even talked about the oil companies and the politicians who don't want
我們甚至還沒有談及石油公司和政客誰不希望
to see this changes because it might affect their careers negatively.
看到這種變化,因為這可能會對他們的職業生涯產生負面影響。
Despite all of these obstacles.
儘管有這些障礙。
Tesla has been in a way bigger trouble.
特斯拉的麻煩更大。
In 2008, during the financial crisis, when the economy collapsed.
2008年,金融危機期間,經濟崩潰。
When one company after another was going out of business, Tesla was on the brink of bankruptcy.
當一家又一家公司倒閉的時候,特斯拉已經到了破產的邊緣。
Even GM and Ford received a bailout from the government to survive, what do you think happened
連通用和福特都得到了政府的救助才得以生存,你覺得發生了什麼?
to Tesla?
到特斯拉?
Elon invested the last pennies he had to save it, and by some miracle in December of 2008,
埃隆在2008年12月奇蹟般地投入了最後的一分錢,他不得不將其保存下來。
Daimler decided to invest 50 million into Tesla which saved the company.
戴姆勒決定向特斯拉投資5000萬,這拯救了公司。
So regardless of all problems that Tesla is going through now.
所以不管特斯拉現在經歷的所有問題。
They are in a way better shape than they have ever been.
他們的狀態比以往任何時候都要好。
Even industry leaders such as GM or BMW can't catch up with Tesla anymore because they are
即使是通用、寶馬這樣的行業領軍企業,也無法再追趕特斯拉,因為它們是
so ahead in this game.
所以在這個遊戲中領先。
Electrical cars run on batteries which are an essential part of the vehicle and Tesla
電動汽車是靠電池運行的,電池是汽車的重要組成部分,而特斯拉
is ahead of the competition with its Giga factory.
憑藉其Giga工廠在競爭中處於領先地位。
They are the largest producer of battery power in the automotive world.
他們是汽車界最大的電池動力生產商。
In fact, Tesla is more like a battery company than a car company.
事實上,特斯拉更像是一家電池公司,而不是一家汽車公司。
In 2017, he offered to fix Australia's electricity problem by building the biggest lithium-ion
2017年,他提出要解決澳洲的電力問題,建造最大的鋰電。
battery.
電池。
And when he was asked if he is serious about it, he just tweeted, if he didn't deliver
而當有人問他是不是認真的時候,他只是在微博上說,如果沒有交出
his promise within 100 days, it would be free.
他的承諾在100天內,它將是免費的。
One of the biggest differences in electric cars is that they run on software as our phones
電動汽車最大的區別之一是,它和我們的手機一樣,都是在軟件上運行的
do.
做。
And Tesla's autopilot recently crossed a billion miles which gives them the technical
而特斯拉的自動駕駛最近突破了10億英里,這讓他們有了技術上的
advantage in this field.
在這個領域的優勢。
While other companies are trying to build a competitive design like Audi recently did
當其他公司像奧迪最近一樣試圖打造具有競爭力的設計時
with their new e-Tron which is pretty impressive.
與他們的新e-Tron,這是相當令人印象深刻。
Tesla has already installed over 10 thousand superchargers all around the world.
特斯拉已經在世界各地安裝了超過1萬個超級充電站。
Of course, most people won't even need them because you can install one right in your
當然,大多數人甚至不需要它們,因為你可以在你的房間裡安裝一個
garage but they are convenient if you are traveling long distance.
車庫,但如果你是長途旅行,他們很方便。
And we haven't even talked about how powerful is the brand name.
而我們還沒有談及品牌名稱有多強大。
Tesla is simply the face of future cars, and the guy behind it is the symbol of the future.
特斯拉簡直就是未來汽車的代言人,而它背後的人則是未來的象徵。
People around the world are excited about his vision and enthusiasts will continue to
世界各地的人們都為他的遠見卓識而興奮,愛好者們也將繼續努力。
deposit or invest in this company because of his vision.
存款或投資這家公司,因為他的眼光。
In some ways, Tesla is simply too big to fail because it has already achieved tremendous
從某種程度上來說,特斯拉實在是大到不能失敗,因為它已經取得了巨大的成就。
success and another few years of production hell shouldn't be a problem.
成功,再過幾年的生產地獄應該不是問題。
Thank you for watching, and I will catch you in the next one.
謝謝你的觀看,下期節目我再來找你。