This is Sean O'Kane from the Verge,

and I'm standing in front of what is probably

the surprise announcement of the

Consumer Electronics Show this year,

at least in my mind.

Which is that Sony announced a car.

This is the Sony Vision S.

That's right,

at the end of Sony's press conference the other day

the company just rolled out an electric concept car,

talked about it for a few minutes,

and then that was it.

None of us were really expecting this in any way.

I think the most surprising thing about it

is that it looks pretty legit.

Sony calls it a prototype car,

but it really falls between

what we traditionally consider

to be a concept car and a prototype.

Meaning that it has things like functional brakes,

and a dashboard and touchscreens that work,

and a whole bunch of other little touches

that you expect to see on a car

that a company is actually going to try and develop

and test out on the road.

And on the design side, it actually looks pretty competent.

It shares a lot of traits with modern electric vehicles

like your Teslas, or even some stuff from start ups

like Lucid Motors.

That means a lot of really smooth lines

and a big sweeping glass roof,

and lighting that sort of pipes all the way around

the front and rear of the vehicle,

and of course door handles that pop out.

Probably the most impressive thing inside the car

is that the software looks really well polished,

the design of it is really clean,

and it all moves really well.

There's really fluid animations,

the graphics all look really nice,

there's basically everything you would expect

from a Sony touchscreen product.

Not everybody's going to want a set of touchscreens

that span the entire dashboard,

but as we head towards a future where automakers

put more touchscreens inside their cars,

this might be one of the better ways to pull it off

with these sections that go across the dashboard,

that have the ability to display different content

for the driver and the passenger.

So that the driver isn't as distracted

by whatever it is the passenger's looking at.

There's also a lot of different interface elements here.

You can use the touchscreen up on the dashboard,

there's this touch pad on the center console,

as well as a volume knob.

You've got buttons all over the place.

It's basically everything you would expect

from a screen based Sony product,

and it again sort of speaks to this idea that

Sony is really trying to get the point across that

this is not just a concept car,

this is not just something that's

throwing a lot of ideas out there,

but this is something that is basically

close to a prototype.

They wanted to make something that felt like a real car.

And sitting inside here and spending a little bit of time

with some of the user interface elements,

it does really give that feel.

Now why did Sony go and make an electric concept car?

Well, the company basically makes a whole bunch of different

technologies that it thinks would play well

in the automotive space.

That could be it's camera sensors,

which are crucial to things like autonomous driving,

to things like 360 degree spatial surround sound

that permeates the inside of the cabin.

And Sony figured,

what better way to advertise

that we really want to push into the automotive space,

than to make a pretty legit looking car on our own.

That said, they developed the car in conjunction

with an automotive spire called Magna,

so they had a little help in putting this thing together.

But as far as Sony is saying,

this is a real car that could roll.

You wouldn't be able to drive it on roads right now,

but they really put the work in to make something

that would prove to potential customers

in the industry that they're really thinking

about what it would take to put their technology

in an actual car.

Now that unfortunately means

you're probably not going to be able to buy

a Son car any time soon.

Sony says it has no plans to mass produce this,

or even do a limited run version of this car.

And knowing how hard it is,

and how much money it takes to put a car into production,

it's probably for the best

that Sony isn't going down that road

as exciting an idea as the Sony car might be.

Hey everybody, thanks for watching !

And if you liked the Sony car,

maybe you'll like the video that we just made

about Mercedes Benz's very weird Avatar concept car.