rolled into a buttery dough,

dripping with a sweet vanilla glaze.

This is Ann Sather.

And its cinnamon rolls have kept customers

coming through its doors for almost 80 years.

Customer: Best thing on the menu has gotta be

the cinnamon rolls.

The best, ever.

Customers: These are absolutely excellent.

These are delicious.

Medha: Ann Sather sells a bevy

of breakfast items,

but people in Chicago have been coming here

for the cinnamon rolls since 1945.

But with the rise of bakery giants,

how has this mom-and-pop shop stood the test of time?

Let's go inside and find out.

Step into Ann Sather's and you instantly feel at home,

surrounded by families, friends,

and boatloads of comfort food.

Tom Tunney: Just right out of the oven.

Oh, you had some, all right.

You've already gotten.

Oh, good. Good.

Medha: The colorful diner is filled

with traditional Scandinavian art

and, of course, the scent of its delectable cinnamon rolls.

Tom: How can no one not have an Ann Sather cinnamon roll,

unless they're from out of town?

Medha: That's Tom Tunney,

a Chicago native and current owner

of Ann Sather Restaurants.

Featured on "Rachael Ray" and Food Network,

Ann Sather's gooey, made-from-scratch creations

are served hot from the oven

and drizzled with frosting

that oozes onto customers' plates.

On average, the team at Ann Sather

prepares about 60 cinnamon rolls per tray

and sells about 100 trays daily.

That's 6,000 cinnamon rolls a day.

Tom: And you know what? I still eat them.

OK, so you say, "Oh, you must be sick of them."

I'm like, "No, no, no."

As they come out of that oven,

there's nothing better.

Well, I'll go for a period and not eat them,

and then all of a sudden I'll have four in a day. [laughs]

Medha: And there's a special ingredient

behind the much-loved cinnamon rolls.

Tom found out the secret recipe

when he took over the restaurant

from its namesake, Ann Sather.

In 1981, Ann Sather, the restaurant's founder,

was looking for a successor who would continue

serving homemade Swedish and Scandinavian recipes

to the Lakeview community.

At the time, Tom was a 24-year-old

looking to own his own restaurant.

The two hit it off, Ann sold the restaurant to Tom,

and now Tom carries on her legacy.

For the last 35 years,

Tom has kept his promise,

learning every aspect of the trade,

from cooking to cleaning tables to serving,

all while letting Ann's spirit prevail

by maintaining "good food,

good friends, and good conversation."

Tom: Ann's was this oasis, they used to call it.

It was a place where families could come,

where you'd bring your children,

and with the expansion of our restaurant

into different parts of the city,

it has really become a household name

in the city of Chicago.

The cinnamon roll is a 75-year tradition of Ann Sather's.

It's when we incorporated the cinnamon roll

into the breakfast menu that it took off on wildfire.

Medha: According to Tom, the recipe behind

the belly-warming Chicago breakfast staple

took years to perfect.

Tom: The base of the cinnamon roll is a yeast product.

So, what we have to do is,

we have a dry mix that's made specifically for us

that I cannot tell you the ingredients.

Medha: No, not at all?

Tom: No, it's a very complex little formula

that's been in the Ann Sather family

for probably 30 or 40 years.

Medha: The pillowy, soft rolls

actually start off as that special dry mix,

which is combined with lukewarm water and yeast.

Tom: The yeast product needs to rise and fall,

rise and fall,

and then it rolls out into this product,

which is what makes it gooey and delicious.

Medha: And so, the ingredients that you can tell us?

Tom: Well, it's mostly flour,

and it has wheat flour, it has soda.

Actually, if you look in our

Ann Sather cookbook,

they'll have the ingredients.

Medha: All the ingredients.

So you can make your cinnamon rolls at home.

Tom: I left one out just for the heck of it.

So, this is ready to put into the pot.

What will happen is,

given the right amount of time and patience,

this is going to double in size.

So, I'm flattening the dough,

and I am going to spread it

so that I can put these great ingredients in it.

Try to even it out, 'cause you want your cinnamon roll

to look like it's uniform.

First step is the margarine, soft margarine.

Obviously, you don't wanna put too much,

'cause then it'll get too sloppy,

as far as I'm concerned.

All right. So, next step is the cinnamon,

pure cinnamon.

Next is the mix of brown sugar and cinnamon.

Maybe a little bit of white sugar should be in there too.

Medha: So, why did you add more cinnamon again?

Tom: Because the customers said, you know,

they asked us.

They said, you know, "It's a cinnamon roll.

We don't taste the cinnamon."

You know, the best thing to do in our business

is listen to the customer.

Especially when, around the country, in the '80s,

there was many cinnamon-roll bakeries.

Just bakeries for that,

including an Ann Sather bakery concept of our own.

Medha: In fact, in the 1980s,

cinnamon-roll shops began opening up across the country.

Bakery giants like Cinnabon and TJ Cinnamons

got their start in 1985.

And in Chicago alone,

there were already a dozen specialty cinnamon-roll shops.

But even with all that competition,

Ann Sather's cinnamon rolls not only survived, but thrived.

Ted Allen: The best thing you could ever eat

when you roll right out of bed

is a cinnamon roll from Ann Sather's in Chicago.

Customer: The cinnamon inside there,

I don't know what they do to it,

but it just is absolutely amazing.

It just, it has to be a secret recipe.

Medha: To achieve the layers of cinnamon,

Tom and his team roll the dough in a diagonal direction.

Tom: Obviously, it's called a cinnamon roll for a reason.

OK?

And we wanna make sure that we have

somewhat of a uniform width here.

Medha: The addition of brown sugar and butter

to the mix allows the pastry bun to become gooey

and sticky after it's heated in the oven.

Tom: We're arranging them to be ready to be baked off.

Try to space them out, 'cause they're gonna rise.

This is a perfect cinnamon roll

in the sense that there's enough rolls

in the cinnamon roll, no pun intended.

Medha: Once in the oven,

the rolls bake at 350 degrees

for about 30 to 35 minutes.

Tom: It's about double the size

of what you see on the original pan.

Let's see what this one is doing.

Medha: Next up,

the delectably sticky frosting.

Tom: For the glaze to glaze over,

it's just coming fresh out of the oven.

'Cause that creates that drip

that goes over the side of the rolls.

If it's cold, it just sits on top of it.

It doesn't have the glaze effect that you want.

The frosting, I think, is unique.

I think what makes ours different

is we use evaporated milk.

Customer: These cinnamon rolls are my favorite

because they're not overwhelmingly sweet.

This is a good balance.

So you've got a nice blend of the cinnamon,

the dough, and just a little bit of the frosting.

Customer: They're very warm, always fresh.

I'm not sure I've been anywhere else

that has cinnamon rolls at that size either.

So that's pretty...always good.

Hey, buddy.

Customer: Favorite thing about the cinnamon rolls,

you get two of them.

That has to be the best part of it.

Double the trouble.

Tom: The best way to eat a cinnamon roll is,

I'll say it in a negative,

not with a fork.

So pick it up, get your hands messy

and your mouth messy,

'cause the frosting will go all over your face.

Medha: So, I just picked up this cinnamon roll,

and you can see the craft of the cinnamon roll itself.

Look at that winding circle of cinnamon.

I'm just gonna go ahead and take a big bite.

Tom said you shouldn't use a fork or knife,

so just commit, commit to it.

Amazing.

This is phenomenal.

I feel like I've fulfilled a craving

I've had for the past two years.

I wanna say the frosting is probably

the best part of this cinnamon roll.

I know some may say other things,

but I really enjoy the frosting.

I think it perfectly complements the cinnamon roll,

and it just is so different

than other frostings I've had before.

If you're done with one,

you don't have to wait for another.

It's waiting for you right here.

It's very fresh.

It's soft, it's fluffy.

And it has a tiny bit of a crunch on the outside,

which is really nice.

Tom: This is the premier product,

and this is what is our logo.

This is what people come for.

They come for the food,

they take home cinnamon rolls, for sure.

Medha: Ann Sather is not only famous

for its homemade cinnamon rolls,

but also the wholesome and warm hospitality

that reverberates throughout the restaurant.

Customer: The best thing about Ann Sather's,

aside from cinnamon rolls,

is just how much of a kind of community place

this really is in the Lakeview neighborhood.

Tom: It's tradition.

It's comfort food, it's comfort people.

It's people that know your name and know your family,

and it's very rewarding to see that.