The failure of your expectation the biggest risk you can take is not taking any risk.

Almost any accomplishment in the history of the world has come at the hands of people who have taken risk.

People who are willing to push the envelope, people who are willing to explore the unknown.

Every failed experiment is one step closer to success.

You've got to take risks.

I found that nothing in life is worthwhile unless you take risks.

Risk used to drive me right up the wall.

I used to say, What if this happens?

It's called the language of the poor.

What if this happens?

And on top of that, if this was toe happen, look at the fix I'd be and I'd better not try.

I could always ace myself out.

Then I'll tell you what changed my whole life when I finally discovered it's all risky the minute you were born and got risky.

If you think trying is risky, wait till they hand you the bill for not trying.

The greatest risk they take is not taking one, and I use it to this day anytime I feel that.

Should I?

I feel nervous, like I feel right now.

E take the risk.

Whatever it is that you wanna do, there's gonna be risking your life and risk is a necessary component of progress.

The Englishman says.

Well, if that's the way it's gonna work out, let's give it a go, Right, That's what it's for.

Give it a go.

Somebody says, Yeah, but I'm looking for safety and security Find then huddle in a corner.

We'll cover you with a sheet, bring you three meals a day and we'll protect you.

Feed you look after you.

Care for you.

We won't let anything happen to you.

And you'll probably live to be 100.

But I said, Well, yeah, I'd lived to be one, huh?

But what a way to live, right?

What a way to live, safe and secure.

Don't ask for security.

Ask for adventure.

Better toe live 30 years full of adventure than 100 years safe in the corner and see it's not important how long you live.

What's important is how you live.

If you think investigators risky, wait till you get the tab.

We're not investing.

See, it's all risky.

Getting married is risky.

Having Children is risky going into businesses.

Risky investing Your money is risky.

It's all risky.

Yeah.

I'll tell you how risky life is.

You're not going to get out alive, right?

In A lot of people, I think, think that, um you know, whenever it comes toe, whenever you get yourself into a position where you have toe, make some big shift and direction or do something, um, you know, there are always people are gonna point to the downside risks of that decision.

And locally there may be right, right?

I mean, for any given decision that you're gonna make, there's upside and downside.

If you are stagnant and you don't make those changes, then, um e think you're guaranteed to fail, right and not not catch up.

So, to some degree, I think it's really right that over time, the biggest risk that you can take is to not take any risks.

A za business grows.

The natural tendency would be to take fewer risks and to be cautious and have contingency plans.

But in a business that's changing very quickly, or one that you want to grow, uh, you actually need to be explicit about accepting risk.

One of the people who work with me kind of described it this way.

I was sort of encouraging this person.

Hey, you know, let's try this when we do this.

How about this?

And at some point, you kind of came back and said So what you're telling me is you want me toe try to do 10 things, and if I only get eight of them, you know, you'll be okay with that If I don't get all you know, all 10 versus having five things and doing all five perfectly.

That's exactly right Way.

Wanna accept some experiments?

You know, the key thing about taking risk is learning, you know, And if something doesn't work out, learn from it and then you're able to move further.

We have to always recognize that, you know, knowledge frequently comes at a price.

You know, Thomas Edison said, you know, 999 Ways of the light bulb did not did not work.

You know, many of us are familiar with the cleaning formula 409 Why did they call it that?

The 1st 408 didn't work you know, But, you know, you just put these things into perspective and you learn from them.

Walter Dandy, the great neurosurgeon at Johns, Happens many decades ago, was the first one to do operations on the post to your foster the back part of the brain.

No one thought it could be done.

1st.

13 patients all die.

Now, can you imagine how devastating that?

Waas.

I can't even imagine what he said to the 14th patient when they said how the other 13 dio.

But But the fact of the matter is, we nail are able to do that operation routinely and safely did one last week.

And, um so you know, we just have to put all these things in perspective and recognize that we will never make progress unless we're willing to take risks.

But way have to take them in an appropriate fashion, right?

Because you know, there there's a large group of people who never get anywhere because they're afraid to take a risk.

There's another group of people who never get anywhere because they take too many of the wrong.

They're always getting not back into the pond.

So that's where this tremendous brain comes in where you are able toe analyze.

People told me that Black Swan was an artistic risk, a scary challenge to try to portray a professional ballet dancer.

But it didn't feel like courage or daring that drew me to it.

I was so oblivious to my own limits that I did things I was woefully unprepared to dio.

And so the very inexperienced that in college had made me feel insecure and made me wanna play by others.

Rules now was making me actually take risks I didn't even realize were risks.

When Darren asked me if I could do ballet, I told him that I was basically a ballerina, which, by the way, I wholeheartedly believed.

Yeah, when it quickly became clear in preparing for the film that I was maybe 15 years away from being a ballerina, it made me work a million times harder.

And, of course, the magic of cinema and body doubles helped the final effect.

But the point is, if I had known my own limitations, I never would have taken the risk on the risk led to one of my greatest artistic and personal experiences, and that I not only felt completely free.

I also met my husband during filming.

I think that you have to take risks all the time.

If you don't do that, you don't move forward way.

We're trying to be too conservative in the way that you think life on the results is that nobody voice ought to say, I don't agree with this.

I agree with that.

So we have toe push somehow our individuality toe make sure that our voice can be heard.

E think risk is important for every company.

I think it is the essence of entrepreneurship, whether you're the smallest company in the world or like Google, the second largest company in the world, to take smart risks all the time.

I run this experiment frequently with groups where I give them two choices.

Choice A and choice.

Be to choice.

A is you get to deliver a million dollars of bottom line value to your company this year.

Guaranteed choice be You get to deliver a billion dollars of bottom line value to your company this year, but only with one chance in 100.

So everyone does the mental math, I say.

Who wants to say nobody raises their hand.

Who wants choice be?

Everybody raises their hand.

It's gotten expected.

Utility.

It's 10 times higher than choice A on.

Then I say, Who here believes that your boss wants you to choose choice be and not a single person in the room raises their hand?

I mean, these typically or large multinationals who want to be innovative.

Um, And then I say, You don't need a lecture on innovation.

You need a new boss.

You need a new context.

I really think that it's the context that matters.

We all inherently understand that taking smart risks is the right thing to dio Now what counts of smart?

What counts is a risk is different in different parts of a company or companies of different sizes.

Make your move before you're ready.

Were instructed and in life to walk by faith not by sight.

See, you want to really begin to stretch yourself.

You want to become a risk taker.

You want to raise the bar on yourself.

Most people won't do that.

See, most people engage in low life living low risk living this God said, if you're not willing to risk, you cannot grow, and if you cannot grow.

You cannot become your best.

And if you cannot become your best, you can't be happy.

And if you can't be happy, then what else is there?

E like what Helen Keller is that life is short and unpredictable.

Eat the dessert.

First you wanna begin to take some chances.

You wanna begin to challenge yourself and make it okay to feel and learn from your failures.

Don't allow fear of failure on the the allure, the attractiveness of playing it safe in life to draw you in.

You can't get out of life alive.

You got toe Dato leave here.

Now is the time to take risk, so I would encourage you to take risks.

Now do something bold.

Um, you won't regret it.

Yeah.