Getting dressed may involve a lot more tech than you ever expected, so this is where you know you can see.

Like it's really photo realistic quality.

Even though it's three D, they see the for like moving first up Amazon's Echo Look, they call it a style assistant, so we put it to the test.

Alexa, Alexa, Alexa, take a picture against an actual stylist.

I wanna see.

It's like Oh my gosh, that zone And then there we go.

Let's do a style check.

It's review takes some time, but when it's done, it ranks.

Which one?

It likes the best.

According to Alexa, I am supposed to wear the light blue daytime outfit.

Oh, they say the colors bet for you.

The outfit shape works better for you.

Amazon's algorithm doesn't stop at telling you what looks good.

It also tries to sell you close, but it's suggestions or hit or miss.

And while the echo look may help you decide between two looks, it can take into account the nuance of where you're going.

But when you hear about the development of all of these advanced technology, do you worry about the future of your job for me.

I personally don't.

I think with, you know, the future of technology and fashion I think will benefit like production and retail as a stylist.

There's just that interpersonal communication that you can't replace.

Since the emergence of e commerce, how we shop is moving away from stores.

Some tech companies are trying to enhance the digital shopping experience by introducing a R and V.

R.

How do you see a AR and VR changing the shopping experience?

We see it changing completely.

Like if you think about B commerce, every brand and every product essentially looks the same online.

That doesn't encapsulate like what the brand is about.

So we're building the technology that will enable any brand and retailer to create amazing, immersive, discovery based shopping experiences.

I really that much better than online shopping is.

Currently you have to try it.

Yeah, and with this technology, we're getting closer and closer to the real world because the real world is three dimensional.

It's all around us.

It's not just so whatever technology you can get us closer to the real world like that is gonna be the next thing.

Eventually, this will be you because that's the Holy Grail for fashion is like, I want to see how I look in this.

Not only do you need a three d model, but you need the physics built into this model to see how the fabric flows, like how it's gonna stretch.

Yeah, so all of that is going is becoming possible.

We're not quite there yet.

If a r N b r want to change how we shop, digital avatars need to actually look and move like humans.

Researchers from the Max Planck Institute for Intelligence Systems created Cloth Cap, which captures how clothing moves on a digital avatar.

It can also estimate how clothing looks on different body types.

It will be years before we're shopping in our bedrooms in a AR and VR.