Subtitles section Play video Print subtitles That's a E. That's right. A KitKat bar. But this isn't about the kick at itself. This is a story about the kick had jingle and how it was never supposed to exist so that you can are My name is Michael Levine. I'm a composer and songwriter. I have been writing songs for 56 years now. I scored a show called Cold Case. I wrote a jingle for Kool Aid that ran for many years while cool. But what everybody knows is the Kit Kat Gimme a break. Jingle can't, Bob. I got a call from an agency handling the Kit Kat account. They had a campaign they already loved, and they just needed a throwaway song. Something for the client to say no to. You can't present your client with one idea. You have to have something that they're gonna buy and something they can throw away. So this was the throwaway song. I came into a meeting with kensho Oldman, who was the writer for the agency. And he gave me a couple of sheets of possible lyric ideas and we agreed on Give me a break. Give me a break. Break me off a piece of that KitKat bar I got in the elevator on the third floor. By the time I got to the first floor, it was written. E had a very tiny budget for the whole thing. I literally couldn't afford to hire singers. So when we went to do the actual commercial, Chris, the producer, said, Well, why don't we have the band sing it? We did the vocal in one take and the instrumental, also in one take. But on the bridge of the song, which originally went, you could keep it to yourself. But it wouldn't be fair because that chocolate crispy taste is love everywhere. That was a single voice singing and that was me. I ended up being the lead vocalist. As a result, A to that point, the agency put both campaigns with test audiences and give me a break ended up being much preferred by people. It did so well. They didn't quite believe the results, so they tested it again, and it did better. At that point, they decided to go with. I was delighted that they picked it. I didn't have an inkling that it would still be here. 30 years later, I was told that her she's had to build a new Kit Kat factory to accommodate the demand over the years as it's become part of the American subconscious. I'm proud to have contributed to that, and I'm delighted by all of the new versions that come out. Mostly, people make jokes about it. They're like, Oh, come on, Michael, Give me a break. Almost everybody thinks they're being really clever when they asked me to give them a break.
B1 kat kit break agency delighted client The True Story Behind the Iconic Kit Kat Jingle 3 0 林宜悉 posted on 2020/10/23 More Share Save Report Video vocabulary