They're not as valuable as natural diamonds.

They're also not as unique.

Diamonds that are mined from the Earth are said to be one of a kind, thanks to the work of nature.

But it's sometimes hard to know where the real ones come from.

If their mind with child labor or if they've been sold to pay for weapons and lab diamonds are a growing part of a valuable market, we have here two stones.

Can you tell which one is the lab diamond and which one is the natural?

They truly look identical to me.

Is this the lab grown diamonds here?

No, that's the natural.

Really?

Wow.

Okay, you truly can't tell the difference because they're both diamonds.

So this is where the magic happens.

This is where you guys grow the diamond.

This is the diamond mind.

How does one grow a diamond?

We're using a ball of plasma energy and breaking apart hydrocarbon and raining the carbon down on seeds of diamond.

Adam by Adam growing these diamonds, how long does it take to produce one of these bodies?

About a month.

How did you guys get inspired to start this business?

When Jason and I talked about getting engaged, I said I did not want a natural diamond as part of our engagement.

Why is that?

I care about the origin of my products.

I'm a conscientious Cal.

I care about where my eggs come from, where my products come from.

And so we really set out to create a ring that used other materials.

But what we learn through the process was that we wanted tohave the longevity behind a material as strong as durable as diamond.

Yeah, Mhm.

Yeah, mhm.

Natural diamonds tend to change hands 12 to 13 times before they'll end up on someone's finger.

Whereas the laboratory grown diamond industry is much more streamlined.

Growers work with companies like us, and we work with clients.

Can you explain to us why mined diamonds are bad for the environment?

It takes hundreds of tons of rock being blasted out of the earth with diesel in dynamite to extract one carat of diamond.

And so it's an incredibly energy intensive process, and diamond mining is getting less sustainable every single year.

But is the origin story of diamonds.

Part of their appeal.

A natural diamond is a miracle of nature, But this is a miracle of human progress, and I find that far more compelling than something that just happened to come out of the earth.

Why are some of the jeweller's out there so resistant to these lab grown diamonds?

I think there's a lot of misinformation about this product.

I think some people believe that laboratory grown diamonds means a fake diamond, that it's cubic zirconia or moist tonight that it's some sort of a diamond simulant.

But laboratory grown diamonds are diamonds.

They're really diamonds.

They are.

There's nothing different.

There's nothing different except the origin.