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- It's been three years since the first version
- 從第一版到現在已經三年了。
of Snapchat Spectacles,
的Snapchat Spectacles。
and that first edition had a lot of buzz
膾炙人口
but it didn't sell too many units.
但它並沒有賣出太多的組織、部門。
Last year, a second version kind of came and went.
去年,第二版算是來了,又走了。
Now Snap is back with Spectacles 3.
現在Snap又推出了Spectacles 3。
It's a redesigned, more powerful
這是一個重新設計的,更強大的。
and much pricier take on wearable computing.
和價格高得多的可穿戴計算。
These things cost three hundred and eighty dollars,
這些東西要三百八十元。
up from a hundred and fifty dollars for Spectacles 2.
從Spectacles 2的一百五十美元上升到。
Snap says they're intended
Snap說他們的目的是
for a more fashion forward and creative audience,
為更多追求時尚和創意的觀眾提供服務。
but what can these things actually do
但這些東西到底能做什麼
and who should really buy them?
又有誰真正應該購買呢?
(funky music)
(時髦音樂)
So let's start with the design.
所以我們先從設計開始。
Compared to Spectacles 2,
與眼鏡2相比。
which looked a lot like a toy,
這看起來很像一個玩具。
Spectacles 3 feels much more serious.
眼鏡3》感覺更嚴肅了。
They come in just two colors,
它們只有兩種顏色。
black and a kind of tan that Snap calls mineral.
黑色和一種被Snap稱為礦物的褐色。
And they have a new steel frame.
而且他們有一個新的鋼架。
I find that the steel frame isn't super comfortable,
我發現鋼架並不是超級舒服。
particularly over a long period of time.
特別是在很長一段時間內。
There's something that would just kind of
有一些東西,將只是一種
dig into various parts of my head
挖空心思
as I was walking around town with them.
當我和他們一起在鎮上散步時。
And as far as the design,
而至於設計。
it might just be a little too fashion forward,
它可能只是一個有點太時尚前衛。
at least for me.
至少對我來說是這樣
There's something about this giant steel bar
這根巨大的鋼筋有什麼特別的地方
running across the top of my forehead
眉飛色舞
that feels a little bit insect like or maybe even alien.
這感覺有點像昆蟲,甚至可能是外星人。
Now let's talk abut the tech in Spectacles 3.
現在讓我們來談談Spectacles 3的技術。
The big marquee feature this year is a second camera,
今年最大的亮點是第二臺攝影機。
and what that second camera means
以及第二臺攝影機的意義
is that Spectacles can sense depth for the first time.
是Spectacles第一次可以感知深度。
So Spectacles now have a bunch of filters
所以Spectacles現在有一堆濾鏡
that kind of integrate the real world with Snap's.
那種將現實世界與Snap的整合。
For example, there's one filter that puts hearts everywhere
例如,有一個過濾器,把心放在各處。
and as you're walking through the video,
而當你走過的視頻,
those hearts will kind of bounce off you.
這些心會種反彈你。
There's another flower filter that projects flowers
還有另一種濾花器,可以投射花朵
onto the ground and the shape kind of changes
形狀也會發生變化
with the topography.
與地形。
When I talked with Snap's CEO, Evan Spiegel,
當我與Snap的CEO埃文-斯皮格爾(Evan Spiegel)交談時。
about Spectacles recently,
關於眼鏡最近。
he told me he saw them as a breakthrough for the company
他告訴我,他認為這些是公司的一個突破口
because it's the first time that Snap has been able
因為這是Snap第一次能夠。
to integrate computing with the real world.
以使計算與現實世界相結合。
Unfortunately, though, that integration
但不幸的是,這種整合
is only happening after the fact.
是事後才發生的。
I can't put on my Spectacles and just see Snap filters
我不能戴上眼鏡,只看到Snap濾鏡。
over layed on top of the world.
過躺在世界之上。
Instead, I have to open my phone,
而我卻要打開手機。
import Snaps from my glasses to the phone,
將我眼鏡上的Snaps導入到手機上。
and only then can I tap the edit button
只有這樣我才能點擊編輯按鈕
and start swiping through the filters.
並開始在過濾器中刷屏。
It's just a couple more steps
只是多走幾步而已
than it feels like it should take.
比它感覺應該採取。
So there are gonna be about 10 of these filters
所以會有大約10個這樣的過濾器
available at launch that are exclusive to Spectacles 3,
在發佈會上提供的,是Spectacles 3的專屬。
and I'd say that none of them
我想說的是,他們沒有一個
has that immediate iconic appeal
具有直接的標誌性吸引力
of past hit Snapchat filters,
過去大熱的Snapchat濾鏡的。
like the dancing hot dog or the gender swap.
像跳舞的熱狗或性別交換。
But Snap is gonna let independent developers
但Snap要讓獨立開發者
build their own filters that incorporate depth perception,
建立自己的過濾器,結合深度感知。
and it'll be interesting to see what they come up with.
這將是有趣的,看看他們拿出什麼。
In the meantime, though, it feels mostly like a novelty.
不過,與此同時,感覺多半是一種新奇的東西。
Spectacles 3 can use the second camera in another way,
Spectacles 3可以用另一種方式使用第二個攝像頭。
and it's by taking what Snap calls 3D photos.
而且是通過拍攝Snap所謂的3D照片。
So you put on your Spectacles,
所以你戴上你的眼鏡。
you press and hold one of these camera buttons
您按住其中一個相機按鈕
and it will capture a sort of three-dimensional image
它將捕捉到一種三維影像。
of the world around you.
你周圍的世界。
Once you've done that, you can build this cardboard viewer
一旦你做了這些,你就可以建立這個紙板查看器。
that is included with Spectacles 3,
是隨Spectacles 3附送的。
slide a phone in and then kind of click through
滑動手機,然後點擊進入。
all of the 3D photos that you've taken.
所有的3D照片,你已經採取。
It's sort of similar
這有點類似
to one of those old View-Master gadgets,
到那些老的View -Master小工具之一。
and it's based on previous things
而這是基於以前的事情
like Google Cardboard or Gear VR.
如谷歌Cardboard或Gear VR。
It's a somewhat novel way of looking through images,
這是一種有點新奇的影像瀏覽方式。
but I don't know if, at this point,
但我不知道是否,在這一點上。
it's much more than a novelty.
它不僅僅是一個新奇的東西。
I think Spectacles 3 are a meaningful iteration
我認為Spectacles 3是一次有意義的迭代
of a product that is only going to get better over time.
的產品,隨著時間的推移只會越來越好。
At the same time, they're definitely a product
同時,他們也絕對是一個產品。
that most people shouldn't buy.
大多數人不應該買的。
So why does Snap keeping making these?
那為什麼Snap一直在做這些呢?
I asked Evan Spiegel that, and he was up front with me.
我問過埃文-斯皮格爾,他對我很坦誠。
He said that he thinks that these kind of AR glasses
他說,他認為這種AR眼鏡
aren't gonna hit mainstream adoption for 10 years.
10年內都不會被主流社會採用。
He says there are just too many constraints
他說限制太多
on the hardware that we have.
在我們擁有的硬件上。
But Snap thinks it's important to iterate in public.
但Snap認為,在公開場合迭代很重要。
Every time it releases another generation of Spectacles,
每當它發佈另一代Spectacles時。
it's able to learn from its community, get feedback,
它能夠向社區學習,獲得反饋。
and then incorporate that into the next edition.
然後將其納入下一版。
With Spectacles 3, for the first time Snap is integrating
通過Spectacles 3,Snap首次整合了
its computing into the real world.
其計算到現實世界。
It's opening up that tool for developers,
這是為開發者開放了這個工具。
and it's going to learn a bunch.
而且會學到很多東西。
I don't think it's going to sell a lot Spectacles 3,
我不認為它會賣很多眼鏡3。
but I do think that what it learns
但我確實認為它所學到的
is gonna make Spectacles 4 a much more interesting product.
是會讓Spectacles 4成為一個更有趣的產品。
If you enjoyed the video,
如果你喜歡這個視頻。
don't forget to like and subscribe to more videos
不要忘記喜歡和訂閱更多的視頻。
from theverge.com,
來自theverge.com。
and if you're interested in Snapchat,
而如果你對Snapchat感興趣。
wanna know more about the business
想知道更多關於業務的資訊
and everything to do with technology and democracy,
以及一切與技術和民主有關的事情。
how social networks are changing the world,
社交網絡是如何改變世界的。
I write a daily newsletter about it.
我每天都會寫一篇關於它的通訊。
You can find it at theverge.com/interface.
你可以在theverge.com/interface找到它。