Mattel reported a surprise rise in quarterly sales on Thursday as retailers rushed to restock their shells of Barbie dolls and other toys and high demand from kids stuck at home.

Sales of iconic Doll rose 29% the biggest quarterly sales in nearly two decades.

It raked in over half a billion dollars in sales.

Mattel's efforts to make the white blonde doll more inclusive, with different skin tones and body shapes are paying off by attracting a more diverse customer base.

Barbie helped boost Mattel's net sales 10% its biggest quarterly jump in a decade.

The maker of brands such as Hot Wheels, Fisher Price and American Girl has benefited as parents turned to play sets and games to entertain their kids.

The health crisis has radically changed American shopping habits as consumers snap up everything from Barbies to disinfecting wipes to robot vacuum cleaners and RVs.

As for Mattel, the toymaker is forecasting MAWR growth in the holiday season.