The world of hip hop is full of passion and character.

Meet the people who are keeping hip hop fresh.

Improving the talent can come from anywhere.

Hi, I'm chance.

Uh, I was playing a show in Tampa tomorrow night and I want all those hard of hearing and death in the Tampa area to come out and see our show.

Say, family Thio, Bonnaroo.

There I was interpreting for a DRAM and chance was that day washing.

And he's got what?

That I never seen interpretation happened like that before.

We just wanna turn up on.

Then you look at the deaf community like, Yo, we have like, our own racket.

He moving like a laugh it But he's signing to Okay, this is too.

My name is Matt.

Massive on the video Creator Founder Definitely dope being a hip hop.

My name was interpret.

We're outside the noise and the usual standard of piling would interpret you're missing is to really make sure that this audience who never really experienced listening to music, can feel in a way that they could relate to it with their language.

But they can also understand that in its own context, without being blurred or lost in translation.

A.

She said she's never pardon my French e No matter where I go, you know, I e.

Somebody say, Turn up at the club I think of how he looked in the club people again.

Let's go.

So I'm thinking That's how I would define or show way me to turn up because if I find turn up, it doesn't look the same and doesn't have the same effect.

Compared to it back, they turn up E n not for imitation, but DNA in the booth can't change.

I got my hearing anything I want to.

I've already had here in the whole time growing up college when I was 18 my first time really started into the time hip hop rap with Like my heart.

Let's just try to pass it on my own just so that I could keep up with regular conversation on.

Then I'm like, Okay, fine, it's on the E.

D or two and then people will see me find on.

That would be like, Oh, that's cool a little providing hip hop in music to another coast that I never really had the chance to explain anything before there's nothing out there to where repair included.

Why not create something to where people compare included, and not just being that, my friend, she gets me cookies.

This is my second mom in New York.

Yes, E make charm for Beyonce.

I make 10 piece for her, and I make a special charm for 30 Rock E every night.

I like to watch a sub rocky music video because I like to watch my merchandise.

My name is Eva, saying My husband Say your name is a sub Eva Attack this point.

You may be wondering who, though, is Assab Eva and where is this story going?

Hell, you might even be asking yourself, What is this story all about?

Fair enough.

Let's start at the beginning.

Eva and her family immigrated to New York from Macau in 1982.

Getting into the jewelry business was a no brainer for Eva.

She comes from a long line of jewelers, way open popular Julie in 1988 October in New York.

In the beginning, it's difficult.

And then one day the rap God smiled down on her and sent in Capitano Wu Tang clan.

He's the first rapper cum tow our store.

Up to that he sent all the people and we start to have a lot of famous people.

Come Chavez Scott, Jaden Smith, Joey Better Schooling Young Paris by five Funeral matter.

More famous people come because we do everything on time.

Make a good job for them very quick and have a big selection way.

Have 24 karat gold.

Platinum diamonds will be ambled.

We have silver.

We have everything and have a good personality.

I don't treat them like a customer.

I took them like my own kids.

So it was a good day.

Okay, Family and jewelry are synonymous.

Thio Eva.

In fact, the day after her son was born, she went straight back to work.

I will not quit the job.

I'm here every single day.

Popular jury is more than the sum of its glittery parts.

It's a family, it's a home, and Eva is the my customer.

Call me gold model.

I have a lot of nickname.

What they gave me, that's really to me.

Houston, wrapped to me, is the backbone of hip hop, But the music that I make is different.

There's no one in my lane that's doing what I'm doing.

I'm bought dinner.

The king and I make sure ride.

Rap Trail Ride is basically our culture is basically what we love to do is really a lifestyle.

If you not hear the witnesses, then you wouldn't understand it.

Back in the days of people before my grandfather used to saddle up their mules.

They don't keep backpacking through the woods and they made a trail.

Well, we don't have woods no more.

So we ride up and down the streets two by two in the line representing trail ride riding trucks playing mud ride horses.

Get on the party wagon.

It probably be four hours, probably five hours.

Numbers varied into the thousands.

We have our own community.

We have our own little world.

You got your blues and you got your body code.

It's occasion style of music that come from Louisiana that's played by a band.

Kardian, a rub board lead guitar.

Some people use keyboards.

Yeah, growing up as a young kid, I was always on the horse trail riding.

So what I did was I interpret all that into my music.

He wasn't born in this country life I knew he was raised right.

Got a taste of this country girl My homie went right.

Well, when I started rapping there was really no rap allowed on trail rides.

I came in and I wanted to change that.

Trying to break the barrel for young people to enjoy trail.

Right, Because I was a youngster out there on the trail ride.

You had a hobby such as trail riding.

It'll pull you away from the street.

I know because it's a lot of people that trail ride that used to sell drugs that usedto, you know, do a lot of stuff that wasn't right.

Now they come to trail ride and they love my music before President money right in my seat.

Body weight, right in my city.

Nothing music I make is just for the culture I represent.

Just for the trail Ride is just for the zydeco artists is just for everything that we do.

Country e.

I really feel like I had something to do with the changing of the face of trail ride.

This is a low No.

She wraps in Ukrainian and speaks proudly about who she is and where she's from.

But as most rap fans will soon realize, her life is far from typical.

E l E alone is a rapper carving out a space all on her own basically, uh, alone, uh, alone is music has received critical acclaim, which is a big deal because she looks and sounds different from others in the rap scene.

She's also one of the few female rappers to rap in Ukrainian Because most Ukrainian rappers performing Russian uh, Krinsky moving Uh huh, for instance, llama prostate.

I shit on the video.

Alona didn't start at the top or in a big city.

She grew up in a small region of central Ukraine.

Um, it's roses for the things Star Bulletin.

Skim man super villain of Saada Paula.

It was in her village that she first heard the music that would change her life.

Uh huh, uh huh, Uh huh.

Good life.

Alona doesn't rap about fast cars or Bentley's.

She raps about everyday life and for her people, the Villagers she grew up with.

Her first real hit was about fish literally fish like the one she grew up seeing in the rivers of her childhood.

Yeah, sure, someone safely stuff Kim with a day With With millions of views on YouTube and an award for best emerging artists, Alona doesn't plan on stopping anytime soon.

She has big plans, not only for herself but for her beloved country.

Just leave You to Zara's Krinsky 40.

Salute, Dickie.

Creative reasoning.

Uh, Zara's provides uh, co host spot, uh, of Nazi really deputy, um, eyes that ASIO the mentor E.

Nicole Paris Princess.

Oh, mhm.

Be boxing is just simply making sounds with your mouth making music with your mouth.

When B Box came to ST Louis in the early eighties, it was always about emulating what the D.

J did.

So I just started perfecting my skill as I got older and then my wife, she gets pregnant with me cold so I would be boxed up against the belly and Nicola start twisting.

You will see my wife belly, almost like she liked it.

She thought it was funny and cute and then ask.

Nicole got bigger and the belly it wasn't cute no more.

At the age of 13 was my first talent show.

I just went home and I said, Pops, I just go in the talent show.

You're gonna teach me how to be box He taught me how to hold the mic Taught me how to breathe Taught me the basic beat I went to the talent show did that They made me mad at the talent show They were clapping, offbeat on it was like I then started Thio Add my own thing toe what he taught me.

One night I came home from work and as I'm walking in the door e heard her making all these strange noise I had to tell him like That's not be boxing.

I don't do that.

That's corny.

I was like What?

This is when I had to realize and tell myself.

Look, this is what she wants to dio me and pops will be box anywhere all day.

Don't even know if it really don't.

We'll be back for cooking Barbershop.

When we ready Toby box, it literally happens.

Doesn't matter.

If you go to her YouTube channel, you will see us sitting down, be boxing into some function.

It could look like a competition.

We're not really battling.

It's just it's just jam session.

Just us having fun.

This This is how bond with my child.

Even though even 160 million people like Kaci lost pop loser, I want her to be the best.

I want her toe to outdo me Not in outdo me like as in a battle but I want her to just just continue to grow and add Toby boxing Oh!