Traditionalrocketsare a onetimeonlykindofdeal, butnewShepardwasdesignedwith a verticaltakeoffverticallandingsystemthatallowsthecompanytoreusepartsoftherocketwithminimalrefurbishment.
Thislaunchincludes a NASAspacegarbagerecyclingexperimentplayfullynamedOscar, a ColumbiaUniversitystudentsexperimentstudyingtheeffectsofweightlessnessoncellsandeventhewinningentriesOvenArtandSpaceContesthostedbythebandOK, goformiddleandhighschoolstudents.
With a likely 2020 dateforthefirstmannedlaunch, BlueOriginhasyettostartsellingticketstothepublicorannounced a pricepoint.