I hate stuff for free.

I can't believe I'm saying this, but I don't like free.

And it's all because off something that happened to me.

Ah, while back two years ago, I went a little bit crazy and decided to get to a partner, one in Israel and one in Palestine.

He's got some attitude today because he's getting an apartment.

Finally, at age 26 on, the idea was simple.

Let me give this apartment for free for anyone to sleep there.

E because I wanted people to visit and see both countries at war, Israel and Palestine.

You just email me what day you want to stay there and my team will make it happen.

Thousands off people love that idea, and they emailed me in the hundreds.

Some even book the apartment months in advance because, after all, it's a three night stay.

This'll was working.

We were fully booked until something even crazier happened.

People started to cancel at the last minute.

People's plans changed, and they decided they don't want to stay at the apartment anymore.

100% off.

The bookings were free and 50% off them were canceled.

This is the cost off free?

Because when we get things free off charge, we don't value them, so we easily give up on them.

This isn't just unique to my apartment.

This is everywhere around us.

If we get clothes for free, we throw them away.

Gift for free.

We don't use them education for free.

We don't value it.

I know I don't value my free Harvard education, and on the other hand, we value the things we pay for.

That's why people take care off their $3000 Louis Vuitton bag, not because it's a bag, but because it costs $3000.

And this is also how entire countries are built.

Some governments understood this problem, so they make citizens pay 5% for their education, or 5% for their health care, not for the money.

It's just to make people and citizens value the thing they're getting from the government because 100% free can be dangerous.

This is just the story off to apartments that I tried in Israel and Palestine, but the lesson from them is much, much bigger.

There is no such thing as a free lunch, because even if the lunch is free.

We may not even eat it.

See you next week.

Guys.

Do you know why I make my videos so short, like one minute to three minutes?

It's because no one has time for one hour videos.

That's why I really want to recommend to you the app Link ist Link.

Kissed is a very unique proposition.

Essentially, what they do is they take a book and then summarize it to a 15 minute audio clip so you can actually learn the book without having to read every single award in it.

So when it comes to reading a book, let's say like SAPIENs, which is a very great book.

You know, people said the author is a genius because he summarized the human history into one book and then blink.

It is even more genius.

They took that book and summarized it into a 15 minute long clip so you can get the point across without having to spend hours and hours and hours reading a book.

Blink.

It is a paid app, but it has the value off 3000 books about different topics around the world.

Look, you should go through the link in the description below the 1st 100 people, or so we'll get a one week free to try out blinking.

You can cancel anytime, but if you go through my link, you'll end up with a 25% discount.

That's more than a minute.

See you tomorrow.