TheTechgianttookthatfirststepTuesdaywhenitannounced a newlineofMaxwithchipsdesignedinhouse, ditching a 15 yearrelationshipwiththisoldchipsupplier, Intel.
ThesnewchipsdesignedbyApple, calledthe M one, willallowAPPdeveloperstocreatefamiliesofAPSthatworkonbothcomputersandphones.
ThenewbrainswillpowerthreerevampedMaxthatwillhitstoreshelvesnextweek, alongwith a newoperatingsystembuiltforthe M oneand a bigpromisefromAppleexecutives.
Andwhenyourvideoconferencing, whichcanrapidlydrainthebattery, youcangouptotwiceaslongon a singlecharge, Applehopesallthatwillgive a boosttoMacsales, thecomputersalreadyhaving a prettystrongyearwith $9 billioninsalesinthelastquarteraloneasmorepeopleconductworkandschoolfromhome.