Good morning and welcome to the Steve Jobs Theater way.

Have a huge morning plan for you with some truly big announcements.

So I'm going to dispense of my usual updates and get right into it.

Beginning with the APP Storm, Apple just wrapped up its 2019 iPhone event on the company had a lot to announce.

Three.

Event kicked off with the company's spotlighting Apple Arcade, the company's new subscription gaming platform.

We are thrilled to launch Apple Arcade on the APP store.

Apple are Cave is the only place you can get unlimited access to over 100.

Groundbreaking exclusive new games made for iPhone, iPad, Mac and Apple TV.

It all starts with the APP stores.

Brand New arcade tab Konami could not be more excited to bring our title toe, Apple Arcade, Frogger and 29th.

Next step is legendary game studio Capcom with Shin Sekai into the debts we set out to create a beautiful yet treacherous underwater world.

Our last demo is from Annapurna Interactive, known for innovative games that break the mold.

Sion are Wild Hearts is a fast paced neon pop music dreamscape.

We like to think of it as a playable music video.

Mhm, these three talented partners joined so many more amazing developers bringing new games toe Apple Arcade.

This year, Apple Arcade is available starting on September 19th.

Just 4 99 a month for the whole family on We're Launching with a one month pretrial.

Next up, let's talk about Apple TV.

Plus, like for All Mankind and Dickinson and The Morning Show.

Apple spotlighted one of the show's coming to the platform.

See, starring Jason Momoa.

Now these are just a few of the exclusive originals from the exciting Apple TV plus lineup.

Well, today we're excited to tell you that the first shows will be available on November 1st 4 99 per month for your whole family.

Starting today, when you buy an iPhone and iPad a macro and Apple TV, you'll get one year of Apple TV plus included for free.

Now let's turn our attention to iPad.

Next, the company showed off its first surprise.

A new iPad.

We're incredibly excited about iPad OS and our entire iPad lineup.

The new seventh generation iPad thanks.

IPad has a new, larger 10.2 inch retina display, and for the very first time.

Our new most popular iPad features the smart connector so you can effortlessly connect the optional full size smart keyboard.

You can quickly switch between multiple APS and slide over, or fan them out to pick the one you want.

You could even use the same app like notes across multiple spaces and paired with different app.

It's perfect for working on multiple projects, so now you can even connect your SD card or your thumb drive to quickly browse your photos and videos right in the files app.

So this is the new seventh generation iPad, 10.2 inch retina display support for apple pencil and a full size smart keyboard.

And, as you would expect, great cameras, sensors and ultra fast wireless, all packed into a thin and light design that's durable and ways out of pounds.

Since this new iPad will start at just $329 you can order it today, and it will start shipping at the end of month.

Next up, let's talk about Apple Watch.

Apple didn't stop there.

Next, it was time for a new apple watch the next generation of Apple watch innovative new display that is always on with previous models of Apple Watch.

When you lower your risk, the display would go completely dark.

But now, with serious five, you always be able to see your time, and complications were able to deliver this always on display while still maintaining the same all day, 18 hour battery life.

All of the watch faces have been carefully tuned for the new display.

A built in compass.

If now, with the updated maps app, you'll be able to see which way you're facing, just like on your iPhone.

Now, with Siri's five, every cellular model has international emergency calling, so you can call emergency services in over 150 countries around the world just by pressing and holding down the side.

But it stainless steel models come in gold space, black and polished, and we're introducing new models for the first time in titanium.

Here's five will be available in ceramic as well in this brilliant white color, with its always on display Compass International emergency calling on all the other great features like its swim proof, you could take an E c G fall detection Apple pay all the new features of watching us six.

It truly is the most capable Apple watch ever.

Siri's five GPS models will start a jest 3 99 on 4 99 for Cellular Model.

You'll be able to order Siri's five starting today, right after the keynote, and they'll be available in our stores starting September 20th.

We're also keeping the very popular Siri's three in the line and now, starting at a low price of just 1 99.

Next stop.

Let's talk about iPhone thing.

Of course, it wouldn't be an iPhone event without new iPhones.

This'll is iPhone 11, the next generation of iPhone, and it is jam packed with great new capabilities.

In an incredible new design, iPhone 11 has a beautiful anodized aluminum.

Um, glass design in the glass that surrounds the camera has a sculpted three D geometry, and it was precision mill down from a single piece of glass.

To achieve this elegant look, iPhone 11 comes in six new colors within all new purple, white, yellow, green, black and product red.

And now the 6.1 inch liquid retina display with true tone wide color taps away and haptic touch and even more places with Iowa's 13.

And now we have spatial Audio, which provides an immersive, theater like experience by creating a sound field around you.

And we support Dolby Atmos for an incredible sound experience.

We have an amazing dual camera system with an all new wide camera within new sensor, with 100% focused pixels for faster auto focus.

And we have a new ultra wide camera with 120 degree field of view.

So now when you're taking a wide camera shot, you'll see our new immersive camera interface that lets you see outside the frame, hinting at a bigger shot.

Then you can simply tap to switch to the ultra way, revealing more of your scene now works here in portrait mode, and people love taking portrait on iPhone 11.

This is for those very low light environment, like outdoors at night or inside a dimly lit restaurant.

Here's an image with nightmare turned off.

Here it is with night mo turn on.

So when taking video, you can easily tap to switch to the ultra wide camera to capture even more in your scene.

We also wanted to make it easier for you to take a quick video with quick take.

So now when you're taking photos and you decide you want to take a quick video, simply tap and hold the shutter button to record a video night mode.

A brighter flash next.

Gen Smart HDR and the highest quality video.

We've also updated our front true depth camera to a wider 12 megapixel sensor.

Now we've also added slow motion video to the front camera for the first time.

The A 13 bionic the next generation of our industry leading chip.

So with the advancement in iPhone 11, it'll still have an hour more than battery that your iPhone 10 are for incredible satellite things we didn't even have time to talk about, like faster face.

I'd water and dust Resistance wireless charging WiFi six and more.

So we're really excited to offer iPhone 11.

Just 6 99 way didn't stop there for our customers that want the most sophisticated technology that really pushes the limits we've created something truly special.

Thing is the iPhone 11 Crow.

This is an all new midnight green, very pro space gray, beautiful silver and a new goal.

These are incredible.

Let's talk about this pro display It comes in two sizes.

5.8 inches and 6.5 inches.

They have the highest pixel density of any display Apple makes.

It's a new OLEDs panel that has two million toe one contrast ratio.

P three wide color true tone have to touch and now a much brighter up to 1200 knits.

Super Retina, XDR display.

You now get up to four hours longer in your day with iPhone 11 pro Max upto five hours longer in your day.

We're also including our fast charge 18.

What adapter in the box to can charge them all faster to.

It has a new wide camera that has a fast F 1.8 aperture.

There's a new telephoto camera with a larger F 2.0 aperture Let's in 40% Mawr life and has a new ultra wide camera with its super wide, 120 degree field of view with the telephoto camera on the ultra wide usability to zoom into times and zoom out two times.

That's a four x optical zoom range New wide, ultra wide telephoto cameras.

Ah, highest quality video ever.

Four times optical zoom, new, smarter HDR New night mode.

On and on.

It is an incredible we even have reached design the camera out.

There's a new font in it called SF Camera.

It is so pro you're gonna love using it.

There's APP Store has over 50.

That should be over 30,000 photo and video app so you can do just about anything.

Could imagine right on device to make a great app called filmic Pro.

That makes it possible for award winning directors to push the boundaries of what's possible with cinematic filmmaking.

On iPhone.

We've divided the viewfinder into individual feeds, visualizing every field of view available.

But now you can shoot with multiple cameras at the same time, giving filmmakers even more options.

So this is iPhone 11 pro, in addition to the triple camera system, a 13 bionic, longer battery life, faster charging new designs.

There's also faster cellular better water resistance, stronger glass and so much more so.

IPhone 11 Pro will start at 9 99 an iPhone 11 pro max just $100 more at 10 99.

You can pre order all of them starting this Friday at a new time.

5 a.m. Pacific Daylight time, so they'll all start shipping on September 20th.

So this is our lineup of three new iPhones starting at 6 99 99 10 99.

In addition to that, we're going to keep iPhone.

10 are in the line, starting just 5 99 and iPhone eight at 4.

49.

What an exciting morning.

I hope you guys have had as much fun as I have way Couldn't be more proud of the product and services that we shared with you this morning.

Thank you.

And have a great day.