So revenue hit almost $4.3 billion between July and September that as ad spending picked up from the low seen in the spring lockdowns, it's recovered in line with a strong rebound in the country's economy.

Baidu also benefited from a 7% increase in revenue at Ikey, sometimes called the Netflix off China.

Subscriber numbers there hit close to 105 million in September.

It remains under a cloud, however, facing a US probe into allegations it inflated user numbers and other data.

It called the allegations erroneous.

On unsubstantiated.

Now Baidu says, it's bulking up again.

Buying streaming platform.

Why?

Why live from social media firm Joy?

That deal is valued at about $3.6 billion by dues.

U.