they should include or how they can meet the criteria of the presentation.

To me, that is the absolute wrong way to approach a presentation.

Want to know why and find out what to do instead? Then stick around and I'll tell you right

after this. Plus, I've got a question for you, too.

My name is Carl Kwan; lecturer, consultant, voice actor & radio personality helping businesses

with presentations, promo videos, leadership & marketing.

Alright, so this presentation tip was inspired by Oren Klaff's "Pitch Anything," which I

reviewed recently and highly recommend…Thanks, Oren!

Anyway, when you present the facts to your audience, the audience immediately begins

to analyze your presentation content. And when a person is analyzing something they

are generally not excited by that thing. What this means is that the person becomes

bored almost instantly. So what do you do?

What you should do when you are given a presentation topic and criteria for your presentation is

to immediately begin thinking in terms of a story with a beginning, middle, and end

and some sort of problem or situation to overcome. Even better is to make that problem or situation

something that is dramatic, that has a time restriction, and where the consequences are

very severe. If you can't do that or it's too difficult,

then tell a human story of where you were, where you wanted to go, and how you got there

or are still working at getting there. This type of presentation style, no matter

what the topic or criteria, is definitely possible.

But the major benefit of this presentation style is to draw the audience into your presentation,

keep their attention, and not allow them to analyze your presentation.

I'm not suggesting that you are trying to pull the wool over the eyes of your audience,

but rather to communicate with the part of their brain that is actually going to pay

attention and be interested in your presentation. And then when you do have to present facts,

or data, or other types of statistical information, then do so, but do it in a very simple, easy

to understand way that leaves no doubt in the audience's mind what you are trying to

convey to them. What you want to do is to break down that

data or information into the most high-level or general way to explain it.

But before and after you do that, wrap that information up with a story.

Then include additional information or more detailed information in the form of a handout.

I know that this is not easy because it's totally different than what most people would

do, but the result is going to be worth it because your presentation will be much more

interesting and memorable. And you won't have to sit there and try to

memorize your presentation script or memorize every single detail of your presentation because

you can just tell a story, which is much easier for you to remember.

Okay, question time… What do you think are the three biggest presentations

people have to give in their lives? Please leave your answer below this video.

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