S history, bringing in a ZMA JAS $12.7 billion in online sales and surpassing black Fridays.

Digital NUMBERS Shoppers have seen nearly two months of promotions from retailers looking to recover sales caused by store closures, and Amazon pushed back its annual summer promotional event to October, creating a longer than ever online shopping season this year represents big growth, according to John Copeland, the vice president of marketing and customer insights at Adobe.

That represents somewhere between a 15 to 35% growth over last year's cyber Monday.

Traditionally, Cyber Monday starts with people scouring for discounts online after the holiday weekend.