which produces funny variety comedy sketches on YouTube,

as well as the musical web series "The Key of Awesome."

[♪ music ♪] [Strengthen ties to your fans] [YouTube]

The way we represent our brand across YouTube and Google+

is we try to think about why fans are on Google+.

So, what we want to give the fans are those special moments that happen behind the scenes,

silly day-to-day stuff, and if we're able

to capture those moments and share them with fans, we feel that they really appreciate it.

We try to keep it consistent with not only posting our own funny content,

but exploring Google+ and sharing other funny videos,

funny celebrity gossip, pictures and GIFs that are viral,

that we think our fans would enjoy and also content relating to things

that we know that our fans know we love.

We try to maximize our discoverability

with current subscribers and new fans by being present.

We are always on YouTube liking videos,

and now we can comment on videos and also post it on our Google+ page.

We will sign our posts with our name so the fans know exactly who they're engaging with,

and we try to play up that, you know sometimes we're in videos

we will invite the fans to send us their questions and we'll answer them.

Sometimes we'll put little pictures of us from past videos,

like "Oh yeah, remember when Stasia was Paula Deen,"

or "Remember when Lindsey played Patricia, I think was her characters name,"

and it just kind of brings fans in too.

They're kind of in on the secret that, you know, we're behind the scenes doing all the work

while Mark and Todd are off writing Key of Awesomes.

The cool thing you can do on Google+ is you can create your circles.

I have a circle called We Heart Youtubers,

and it's just filled with all of our favorite Youtubers,

and we can share the circle with our Google+ followers

and sneakily add ourself to that channel.

So we are showing our fans who we love and also

showing new fans all of the great stuff across YouTube, including us.

So they can just click a button and follow all of those circles

and I think that's a great thing to have on Google+.

For more awesome playbook tips you can either

click one of the boxes next to my face or there's a link in the description.

And if you're done learning for the day you can check out Barely Political.

Absolutely no learning involved, I promise.

[♪ music ♪]

[♪ music ♪] [Who should we feature next?]