On Wednesday, the crypto currency hit a fresh record of over 28 a half $1000.

The rally comes amid heightened interest from bigger investors.

The world's most popular digital currency was last up 3.7%.

Since breaking the $20,000 mark for the first time on December the 16th, it's surged by nearly half.

Bitcoin has increasingly seen demand from larger U.

S investors.

They're attracted to its perceived inflation hedging qualities on the potential for quick gains.

There are also expectations it could become a mainstream payments method.

Previous worries about the nature of the virtual currency market have also been soothed by tighter regulation in the U.

S.

But many investors remained wary.