right. We're learning 105 words from the academic  word list so these are words you'll need to know  

if you're preparing for the IELTS or TOEFL exams,  but also if you read or watch the news in English,  

or have conversations with native speakers. These  are intermediate words and you're going to study  

them in real situations, so your understanding of  them will go beyond just memorizing a definition.  

So grab your friends have them join in  on the challenge, and let's do this!  

As always, if you like this  video or you learn something new,  

please like and subscribe with notifications.  I'd love to have you as my student.

During these 30 days, we're  learning 105 words together,  

I do have a download for you a list of all the  words with definitions and sample sentences,  

as well as quizzes to make sure you're really  getting and remembering these words. You can  

get that download by following this link  or the link in the video description.

Our first word today is ACHIEVE.

Second syllable stress and just  

the schwa in the first syllable. Make that as  quickly as you can. Ah ah-- Achieve. It's a verb,  

it means to get or reach something by working  hard. To become successful or reach a goal.  

They achieved high scores on their Math tests.  Let's look again up close and in slow motion. 

And now we'll go to Youglish to see  five examples of this word in context. 

And I can't wait to see all you will  achieve in the months and years ahead. 

All that you will achieve. Everything you'll  get for your hard work. For example, a degree,  

a career, financial stability, and so on. And I can't wait to see all you will achieve  

in the months and years ahead. Here's another example. 

I'm helping other veterans achieve something  and, and that's like therapy for me. 

Other veterans achieve something.  Reach their own goals. When he sees  

other veterans succeed, it makes him feel great. I'm helping other veterans achieve something and,  

and that's like therapy for me. Let's see another example. 

And if you, and if you achieve success,  you can be incredibly proud of yourself. 

If you achieve success, if you work hard  and reach your goal, it makes sense that  

you would feel proud. Sometimes I think  the harder we have to work for something,  

the better we feel when we get it. And if you, and if you achieve success,  

you can be incredibly proud of yourself. Let's look at another example. 

People will still need to be  motivated and organized to  

achieve a certain set of goals and objectives. People need to be motivated and organized.  

Achieving success and reaching goals is not  necessarily easy. For example, if your goal  

is to master English, you might need a plan  structure. This month I'll study grammar. I'm  

going to work at it one hour a day. Next month,  I'll study real English conversations, learn  

idioms and expressions, and so on. Organizing  the work you'll do to achieve your goal. 

People will still need to be motivated and  organized to achieve a certain set of goals and  

objectives. Our last example. 

Because I felt like it would be a  faster way to achieve our goals. 

A faster way to get what you're working for.  What could that mean? Let's say your goal is  

to save ten thousand dollars, maybe you have  some extra time, so you pick up a second job. 

Because I felt like it would be a  faster way to achieve our goals. 

Our next word is potential POTENTIAL. A three  syllable word with middle syllable stress,  

a true T there, po—ten—potential. Potential. It's  an adjective, capable of being real, possible. She  

would do a great job running the company, she's  definitely a potential candidate for CEO. As a  

noun, it means a chance that something will happen  or exist in the future. The drug has potential to  

treat Covid19 but we need to do further testing.  Let's look again up close and in slow motion.

And now we'll go to Youglish to see  five examples of this word in context. 

I'm standing here today to tell you  that your potential is timeless. 

Your potential is timeless.  That means it won't go away.  

The chance that something in you will  become great, will achieve success,  

won't go away, won't fade over time. I'm standing here today to tell you that  

your potential is timeless. Here's another example.

I've got anywhere from five to  maybe a hundred potential students. 

Potential students. People who may sign up for a  course. For example, I might say: the wait list  

for my private lessons is pretty long. I've got a  lot of potential students. I've got anywhere from  

five to maybe a hundred potential students. Let's see another example. 

We know of at least two  potential cases in Florida. 

Two potential cases in Florida. Two cases  where this might be true. In this case,  

it was early March 2020, and they were  discussing the coronavirus. There were two  

sick people in Florida showing symptoms, they  hadn't gotten the test back yet, but there  

was a chance that they would be positive. There  was potential for them to have the coronavirus. 

We know of at least two  potential cases in Florida. 

Let's look at another example. And I'd say you should  

start brainstorming potential topics  and get started as soon as you can. 

Brainstorm potential topics. She's talking  about a term project here for her class.  

A brainstorm is when you try to think of as many  different possibilities for something as you can,  

perhaps through a group discussion,  or just by doing it yourself,  

writing down every idea that comes to you, to see  if an interesting idea or solution comes to mind.  

So she's saying that the students should  start thinking now of potential topics,  

topics they may end up choosing for  the main project for this class. 

And I'd say you should start brainstorming  potential topics and get started as  

soon as you can. Our last example. 

But it also has the potential to  give us some pretty cool science. 

Has the potential. What  they're studying may become,  

may end up being some pretty cool science. They  don't know yet, they don't know now. They need  

to do more learning and exploring, but what they  see here now is potential. As they learn more,  

it could end up being something really special. But it also has the potential to give us  

some pretty cool science. Our next word is IMPACT.  

Impact. As a noun, it means the act  or force of one thing hitting another,  

or a powerful influence or effect. The impact of  the baseball hitting the glass broke the window.  

Gandhi made a major impact on the world.  But we have another pronunciation,  

and it's for the verb form, impact.  Impact. Now we have second syllable stress.  

As a verb, it means to have a strong effect  on something or someone. The pandemic has  

impacted almost every area of life. Let's see  this word again up close and in slow motion. 

And now we'll go to Youglish to see  five examples of this word in context. 

And they can have a severe impact on our life. A severe impact. A strong impact,  

for the worse, a strong negative effect. And they can have a severe impact on our life. 

Here's another example. So when I got to college and I started  

learning those things, that made an impact for me. Made an impact for me. It's also common to use  

on and say something made an impact  on you. When he learned new things  

in college, it changed him, influenced him. So when I got to college and I started learning  

those things, that made an impact for me. Let's see another example. 

If we're too gentle, then  we don't make any impact. 

If we're too gentle, then we don't make  any impact. Remember, impact is force,  

power. If something is too gentle, then it  can't change or influence something or someone. 

If we're too gentle then we don't make any impact. Let's look at another example. 

Here's a really good example of how a very  tiny design element can make a big impact. 

A tiny element can make a big impact.  Can really influence and change things. 

Here's a really good example of how a very  tiny design element can make a big impact. 

Our last example. So how is all of this impacting your bottom line? 

Impacting your bottom line. Bottom line is a term  used in business to mean the balance sheet, the  

finances, the profit. For example, the coronavirus  really impacted the revenues, the bottom line of  

restaurants, as they couldn't do in-person dining. So how is all of this impacting your bottom line? 

Our last word today is CONSTRUCTION. Construction.  A three-syllable word with middle syllable stress.  

Your first and last syllables should be said very  quickly. Con—construct—tion, tion. Construction.  

A noun, the act or process of building something  such as a house, or a road. Construction of the  

new hotel will begin in the spring. Let's see this  word up close and in slow motion one more time. 

And now we'll go to Youglish to see  five examples of this word in context. 

That kind of construction is not,  not as easy perhaps as it is today. 

That kind of construction. The way that  was built, the process used to build that. 

That kind of construction is not,  not as easy perhaps as it is today. 

Let's see another example. There's a major museum in  

Nashville under construction. Under construction. This is a  

phrase that means 'being built'. There's a major museum in  

Nashville under construction. Let's look at another example. 

All right Tracy, you, uh, I think, spent  five years in the construction business. 

In the construction business. That is  anything that has to do with building houses,  

offices, roads, and so on. Maybe this  person managed a team of plumbers,  

or supplied concrete, this kind of thing. All right Tracy, you, uh, I think, spent five  

years in the construction business. Let's look at another example. 

This one, the construction began in  1385, it wasn't finished until 1965. 

Wow, that is a very long time to build  something, isn't it? Construction began.  

The process of building began in 1385. This one, the construction began in 1385,  

it wasn't finished until 1965. Our last example. 

And we have a four-person construction  department as well that's always on site. 

A four-person construction  department. A group of people  

dedicated to making sure the construction  the building process goes smoothly. 

And we have a four person construction  department as well that's always on site.

Seeing their real-life examples can really help  you understand how to use these words, can't it?  

I have a challenge for you now. Make  up a sentence with one of these words,  

make a video of yourself saying it,

and post it to social media, tag me, and use  the hashtag #rachelsenglish30daychallenge 

Don't be shy, you can do this. Our next video  comes out tomorrow at 10AM Philadelphia time, come  

back to learn four more vocabulary words. In the  meantime, keep your studies going with this video,  

and check out my online courses  at Rachel's English Academy.

You'll become a more confident English speaker.  And please do remember to subscribe. I love  

being your English teacher. That's it and  thanks so much for using Rachel's English.