Placeholder Image

Subtitles section Play video

  • ["Good Day for Dreaming" by Ruelle playing]

  • Hello and welcome back to Apple Park.

  • I am so glad you could join us today.

  • Just last month we were here to introduce some great new products:

  • Apple Watch Series 6,

  • Apple Watch SE,

  • as well as the eighth-generation iPad

  • and the all-new iPad Air.

  • And we've got some more huge announcements for you today.

  • So let's get started with an exciting new product for the home

  • we know you're going to love.

  • This year, our homes have become even more important in our daily lives.

  • So it's critical that the technology we choose for our home

  • provides a truly great experience.

  • When we approach designing products for the home,

  • we focus on three key attributes:

  • First, they must be easy to use,

  • from the initial setup to the way you interact with it every day.

  • And we design our products to work better together, seamlessly and intuitively.

  • We also design them to be secure and to protect your privacy.

  • Because you should be the one in control of how your personal data is used.

  • We applied these principles when we created HomePod.

  • HomePod is a breakthrough speaker

  • that combines precise, high-fidelity sound with the intelligence of Siri.

  • It provides an entirely new way to discover and interact with music at home.

  • And now we want to bring this experience to even more people.

  • So today, I'm excited to introduce the newest addition to the HomePod family.

  • And I'd like to show it to you now.

  • ["I'm Ready to Rock That" by Bonti playing]

  • [volume decreases]

  • This is HomePod mini.

  • And here's Bob to tell you all about it.

  • [music continues]

  • I'm so excited to tell you about HomePod mini.

  • It's an incredible smart speaker,

  • with a compact, elegant design that's perfect for your home.

  • It's wrapped in a beautiful, seamless mesh fabric that not only looks great,

  • but was created specifically for its acoustic performance.

  • On top of HomePod mini is a backlit touch surface

  • that provides controls for volume, play/pause,

  • and even illuminates when you invoke Siri.

  • But the design is just the beginning.

  • In creating HomePod mini,

  • we thought carefully about what you want from a smart speaker.

  • First, you want amazing sound that ensures your music, podcasts

  • and everything you listen to sounds incredible.

  • Next, you want a world-class intelligent assistant

  • that helps you wherever you are.

  • And as our homes become smarter,

  • you want it to serve as the brain of your smart home,

  • orchestrating and controlling a wide range of devices.

  • And finally, because it's your home, you want a smart speaker

  • that puts your privacy and security at the forefront.

  • All this is exactly what HomePod mini is designed to deliver.

  • And to tell you more about how we made this happen,

  • let me pass it to Dave and Yael.

  • At Apple, we have a passion for music,

  • so we knew HomePod mini had to sound amazing.

  • We started by custom-designing every acoustic element.

  • We created a full-range dynamic driver

  • that delivers high output while keeping distortion to a minimum

  • and developed a pair of high-excursion, force-cancelling passive radiators

  • that enable amazing bass response.

  • We also crafted an acoustic waveguide

  • to deliver a consistent, 360-degree sound experience,

  • enabling you to place HomePod mini anywhere.

  • In order to get truly big sound out of this compact design,

  • we combined it with the powerful Apple S5 chip

  • and advanced software which all together enables something we call...

  • computational audio.

  • Even before you hear the first note,

  • HomePod mini is analyzing the unique characteristics of the music

  • and applying complex tuning models to optimize loudness,

  • adjust the dynamic range,

  • and control the movement of the driver and passive radiators in real time.

  • And all this happens over 180 times a second.

  • The result is an audio experience unheard of in a speaker this size

  • and one only Apple can deliver.

  • Now, bringing amazing sound into your home

  • isn't just about breakthrough audio quality.

  • It's also about letting you enjoy that sound throughout your house.

  • Multiple HomePod mini speakers

  • can play perfectly in sync across your entire house.

  • That's great for entertaining

  • or keeping up with your favorite podcast as you get stuff done.

  • And when you place two in the same room,

  • they'll intelligently become a stereo pair,

  • filling your space with rich, enveloping sound.

  • ["Ferris Wheel" by Sylvan Esso playing]

  • And to make HomePod mini

  • the ultimate smart speaker for iPhone owners,

  • later this year, you'll get a new Handoff experience that's truly magical.

  • Using the U1 Ultra Wideband chip,

  • which we introduced in iPhone last year,

  • HomePod mini can understand, with high precision,

  • when your iPhone is nearby.

  • Bring iPhone close to HomePod mini

  • and you'll get visual, audible and haptic effects...

  • [hip-hop playing]

  • ...so it feels like your devices are physically connected

  • as music flows from one to the other.

  • And of course, HomePod mini can play all of your favorite content.

  • In addition to Apple Music,

  • you can listen to all your favorite podcasts,

  • along with thousands of radio stations

  • from iHeartRadio, RADIO.COM and TuneIn.

  • And in the coming months,

  • you'll be able to use services from providers like Pandora and Amazon.

  • And because HomePod mini has the power of Siri,

  • anyone in the home can ask to play an artist, album or track,

  • hear a playlist, or even search for music by lyrics.

  • Hey Siri, play the song that goes, "feeling good, never stressed."

  • Here's "Sunday Best" by Surfaces.

  • [upbeat music playing]

  • Siri on HomePod mini brings you the music you love

  • and helps you discover new favorites.

  • But of course, Siri does more than just play your favorite music.

  • To tell you more, here's Yael.

  • Siri is what makes a smart speaker, well, smart.

  • Siri was the first mainstream intelligent assistant,

  • and today it's the most popular in the world,

  • available on over a billion devices

  • and handling over 25 billion requests a month.

  • And Siri keeps getting better.

  • In the past three years, Siri's gotten faster and more concise.

  • Speech recognition is twice as accurate.

  • And Siri knows over 20 times more facts.

  • Together, Siri and HomePod mini

  • do everything you'd expect from a smart speaker,

  • from multiple timers and alarms to weather reports

  • to answering the random questions kids think up.

  • But what really sets HomePod mini apart

  • is Siri's deep integration with iPhone.

  • Using Siri, HomePod mini can access the apps on your iPhone

  • to send a message, check your calendar, make a call,

  • even find your iPhone.

  • And because of this,

  • you'll be able to ask HomePod mini for a personal update

  • with just a single request.

  • Hey Siri, what's my update?

  • Good morning, Jumi.

  • It's currently sunny and 72 degrees.

  • Your first event is at 11:00 a.m., gallery visit.

  • You have one upcoming reminder: call Zoe.

  • Of course, your voice isn't the only voice in your house.

  • Siri knows that

  • and can recognize the voices of each member of your household

  • so that everyone gets their own personal experience.

  • Hey Siri, what's my first class today?

  • Hey Siri, text Anika, "I'll pick you up in ten."

  • Hey Siri, play my Favorites mix.

  • Okay, Moe. Favorites mix now playing.

  • And deep integration with iPhone

  • also enables a magical experience with CarPlay.

  • Ask HomePod mini what time Target closes

  • and a Siri suggestion automatically appears in CarPlay,

  • so when you hop in the car, the route is ready and waiting for you.

  • With the intelligence of Siri,

  • HomePod mini helps you get things done around the home.

  • Next, let's turn to the smart home.

  • When it comes to your home, you want comfort and convenience

  • without complexity.

  • So with HomePod mini, we've made the smart home simple.

  • HomePod mini automatically integrates with the Home app

  • so you can control all of your HomeKit accessories with just your voice.

  • You can ask to turn down the heat,

  • lock the doors,

  • dim the lights,

  • or even set a scene...

  • [Jumi] Hey Siri, good morning.

  • Good morning. The scene is set.

  • [Garten] ...to control multiple accessories with a single voice command.

  • And if you're just getting started with your smart home,

  • the new Discover Tab in the Home app

  • makes it easy to find all kinds of great smart home accessories

  • to control lighting, security, comfort and more.

  • One of the most important parts of the smart home

  • is communicating with your family,

  • which is why we created...

  • Intercom.

  • Intercom lets you quickly send a message from one HomePod

  • to another in a different room

  • or to multiple rooms throughout your home.

  • Hey Siri, tell everyone, "We're late. Let's go!"

  • [HomePod mini chimes]

  • [Moe] We're late. Let's go!

  • Hey Siri, reply, "I'm just getting my jacket."

  • But what's really exciting is that we've taken it a step further

  • and designed Intercom to also work with your iPhone,

  • iPad, Apple Watch and even CarPlay,

  • something only Apple can do.

  • You'll get a home intercom system that goes everywhere with you.

  • [Moe] Ask everyone, "Who's hungry? I've got pizza."

  • [Garten] The message will automatically play

  • on HomePod speakers throughout the home,

  • and a notification will appear on your family's personal devices.

  • And Intercom messages will play on AirPods as well,

  • so you can always get your kid's attention.

  • Reply, "You read my mind."

  • ["JEWELZ" by Anderson .Paak playing]

  • Intercom helps connect the members of your home

  • in an entirely new way.

  • We're so excited about how HomePod mini

  • brings the power of Siri intelligence to your smart home.

  • Back to Bob.

  • Not only is HomePod mini packed with great features,

  • like every Apple product

  • it's designed with your privacy and security in mind.

  • Nothing you say is sent out of your home until you activate Siri with a touch

  • or it hears those magic words, "Hey Siri."

  • And your requests are not associated with your Apple ID,

  • and you choose whether Apple saves your audio recordings.

  • Personal requests only work when your iPhone is home with you,

  • and all communication with smart home accessories uses strong encryption.

  • We can't wait for you to enjoy the incredible experiences

  • the new HomePod mini brings to your home.

  • It comes in both white and space gray,

  • and I'm thrilled to announce that HomePod mini will be available

  • for just $99.

  • And you can order HomePod mini November 6th,

  • and it will start shipping the week of November 16th.

  • So that's HomePod mini.

  • With the power of computational audio,

  • a world-class intelligent assistant,

  • great features like Intercom

  • and tight integration with your favorite Apple devices.

  • And now back to Tim.

  • Now let's talk about iPhone.

  • iPhone is an incredibly powerful and personal device.

  • It's the product we use the most every day.

  • With amazing capabilities, iPhone has changed our lives

  • and has never been more indispensable than it is now.

  • It's been another big year for iPhone.

  • Ever since its launch, iPhone 11 has been the most popular smartphone in the world.

  • People love their iPhones.

  • iPhone has led the industry in customer satisfaction

  • every year since it was first introduced.

  • There's so much that people love about their iPhones.

  • They love how easy it is to use,

  • how it connects people in personal ways,

  • how it elevates photography,

  • keeps us informed and keeps us entertained.

  • With a powerful ecosystem of apps in the App Store,

  • iPhone enables people to do more and more things every day.

  • And users can trust that iPhone is designed to do all of this

  • while protecting their security and privacy.

  • Every decade, there's a new generation of technology

  • that provides a step change in what we can do with our iPhones.

  • The next generation is here.

  • Today is the beginning of a new era for iPhone.

  • Today we're bringing 5G to iPhone.

  • This is a huge moment for all of us, and we're really excited.

  • 5G will bring a new level of performance for downloads and uploads,

  • higher quality video streaming, more responsive gaming,

  • real-time interactivity and so much more.

  • 5G networks are more advanced,

  • with lower latency and less network congestion.

  • So you can get higher network speeds even in densely populated areas.

  • And 5G even helps protect your privacy and security,

  • since you won't need to connect to unknown, unsecured,

  • public Wi-Fi hotspots as often.

  • Each generation of cellular network technology on iPhone

  • has enabled breakthrough innovations

  • and entirely new opportunities for our developers and our users.

  • And 5G is the most exciting step yet.

  • For so many people, this all becomes real with 5G coming to iPhone.

  • As you know, iPhone provides seamless integration

  • of world-class hardware and world-class software.

  • What you may not know about is the incredible collaboration

  • between Apple and our carrier partners around the world

  • to ensure iPhone users get the best possible experience.

  • We're fortunate today to have one of our closest partners join us.

  • I'd like to welcome Hans Vestberg, Chairman and CEO of Verizon,

  • here to Apple Park.

  • Hans, this really is a big day.

  • And our teams have done some amazing work together.

  • I want to thank you and the whole Apple team

  • for a fantastic collaboration leading up to this historic moment.

  • Until now, most people have taken a "wait and see" approach to 5G.

  • They've been waiting for 5G to get real...

  • with the network coverage they expect,

  • the incredible performance they have been promised,

  • and the devices they love.

  • Well, today with iPhone, the wait is over.

  • 5G just got real.

  • Of course, what's the most exciting part for me

  • as a guy who has worked in networking for 25-plus years?

  • That fact that for the first time ever,

  • iPhone can now access Verizon's 5G Ultra Wideband.

  • It's built with large quantities of mmWave spectrum

  • that enable unprecedented performance.

  • 5G Ultra Wideband has already been recognized

  • as being the fastest 5G in the world.

  • And it's getting even faster.

  • Our 5G network now gives you double the peak download speeds:

  • over 4 gigabits per seconds today in ideal conditions

  • and even higher over time.

  • And double the upload speeds at over 200 megabits per second.

  • So whenever you're watching a high-definition movie

  • or you're planning business workflows with real-time augmented reality,

  • you can be sure that there's no faster 5G anywhere on earth.

  • 5G Ultra Wideband has, also, a massive capacity.

  • We're building it to help remove bottlenecks in crowded places

  • where thousands of people use their phones at the same time.

  • Because one day we'll be safely back in those places.

  • And so, we're nearly doubling our 5G-enabled stadiums,

  • venues, airports, train stations,

  • and lighting up some of the busiest locations in the country.

  • This enables amazing things,

  • like reinventing the in-stadium fan experience

  • with our NFL partners.

  • The new Verizon 5G SuperStadium experience in the NFL app

  • lets fans see and feel the action

  • from up to seven camera angles, including views from players' eyes,

  • and an immersive augmented reality like never before.

  • We're excited for NFL to be rolling this out to many stadiums

  • through the course of the season.

  • And finally, 5G Ultra Wideband provides you with super low latency,

  • so experiences like multiplayer gaming

  • feel like they're happening in near real time,

  • freed from the confines of your home.

  • Together with Apple,

  • Verizon has partnered with one of the world's leading gaming companies

  • for some exciting news that you'll hear about later today.

  • To make this incredible experience available to more people,

  • we're doubling down on our fastest network,

  • the 5G Ultra Wideband,

  • with double the coverage in existing cities

  • like New York, Chicago, Los Angeles,

  • and expanding into new cities like Philadelphia and San Francisco,

  • with 60 cities by year-end.

  • In addition to our 5G Ultra Wideband network,

  • we have an extensive 5G network.

  • And today, we're excited to announce

  • that Verizon is turning on our 5G Nationwide network,

  • reaching more than 200 million people across more than 1,800 cities and towns.

  • So, all of the pieces have now come together:

  • the coverage of 5G Nationwide,

  • the unprecedented performance of 5G Ultra Wideband in more and more cities,

  • the reliability you expect from Verizon.

  • With the first 5G iPhone on the 5G America has been waiting for,

  • we can finally say, 5G just got real.

  • Hans, this is definitely the start of something big.

  • Thank you for joining us,

  • and thank you for all the great work we're doing together.

  • We are very excited about 5G on iPhone,

  • and we're going to introduce 5G

  • across our entire lineup of new iPhone models today.

  • So now I'd like to show you the very first iPhone with 5G.

  • Introducing iPhone 12.

  • To tell you all about it, I'd like to hand it over to Kaiann.

  • Let's take a closer look at iPhone 12 with 5G.

  • It has an all-new design that's simply stunning.

  • It has smooth, flat edges,

  • allowing the aluminum frame and glass to stay flush, front and back,

  • creating this unique uniform construction.

  • Inside and out, iPhone was re-architected

  • to pack in new technologies into a smaller form factor.

  • iPhone 12 was designed with 5G in mind,

  • including the position of all-new antennas which go around the aluminum frame.

  • The design looks amazing in five stunning new colors:

  • black, white, (PRODUCT)RED, green and a gorgeous blue.

  • iPhone 12 features the same great 6.1-inch display size as iPhone 11,

  • yet we reduced the display borders to create a much smaller iPhone.

  • If we compare it to iPhone 11,

  • iPhone 12 is 11% thinner,

  • 15% smaller in volume

  • and 16% lighter.

  • Keeping the display size and reducing the footprint was only possible

  • by bringing our best display technology to iPhone 12.

  • And that is our Super Retina XDR display.

  • Our new Apple-custom OLED has many advantages over LCD.

  • Each OLED pixel has its own light which can be individually controlled,

  • giving us pixel-precision brightness, rich colors

  • and an amazing two-million-to-one contrast ratio

  • for true blacks in photos, videos, games.

  • And Dark Mode looks fantastic.

  • The new OLED display also has a higher resolution,

  • with twice as many pixels as iPhone 11.

  • It now has 460 pixels per inch.

  • So text will be sharper for easier reading,

  • and your photos will look better,

  • with more detail, increased dynamic range and precise color.

  • And peak brightness is nearly twice as high for HDR content: 1,200 nits,

  • and we include support for HDR video formats:

  • Dolby Vision, HDR10 and HLG.

  • We obsess over making your display impeccable,

  • and of course it's important that we protect your display in the best way.

  • The cover glass on iPhone 11 is the toughest in the industry,

  • but iPhone 12 leaps ahead with something even better.

  • Much better.

  • Our incredible Materials Engineering team

  • has been working closely with our partners at Corning,

  • the leaders in glass technology,

  • on a new cutting-edge material.

  • And we call it Ceramic Shield.

  • Ceramic Shield goes beyond glass

  • by adding a new high-temperature crystallization step

  • which grows nanoceramic crystals within the glass matrix

  • to dramatically improve toughness.

  • To make this material both tough and optically clear,

  • we precisely control the type of crystals

  • and degree of crystallinity.

  • This was the breakthrough that made Ceramic Shield possible for iPhone.

  • Ceramic Shield is tougher than any smartphone glass,

  • and along with our new design it makes iPhone more durable than ever.

  • We measured four times better drop performance.

  • That means if your iPhone accidentally slips out of your pocket,

  • Ceramic Shield will have four times the chance of surviving without cracking.

  • This is the biggest jump in reliability we've ever had on iPhone,

  • and we are thrilled to bring that to iPhone 12.

  • Let's talk more about the 5G capability on iPhone 12.

  • As Tim said, to create the best possible 5G experience

  • it required seamless integration of hardware and software,

  • and partnering closely with carriers.

  • Here's Arun to tell you more.

  • I'm here in one of our 50 world-class anechoic chambers

  • where we develop and test advanced wireless capabilities like 5G.

  • And we approach this differently than anyone else.

  • Starting with hardware, we designed custom 5G antennas and radio components

  • that allow us to target exactly what works best in the entire system.

  • We can be very space efficient

  • while also including the most 5G bands in a single phone,

  • to work on 5G in more places than any other smartphone.

  • Another Apple advantage is our ability to engineer a fully integrated system

  • from silicon to software.

  • We analyzed our entire software stack from applications down to firmware

  • to take advantage of 5G speeds.

  • For example, we optimized iOS frameworks,

  • so apps can get the benefit of 5G without using more power.

  • 5G makes iPhone faster.

  • We also made 5G smarter with Smart Data mode.

  • When your iPhone doesn't need 5G speeds,

  • it automatically uses LTE to save battery.

  • But the instant 5G speeds do matter, iPhone starts using it.

  • We also conduct rigorous validation.

  • For example, this custom-built anechoic chamber

  • helps us replicate signals from multiple sources and directions.

  • We use this data to optimize our antenna system

  • and our unique beamforming algorithms.

  • To deliver 5G around the world,

  • we collaborate closely with carrier partners,

  • ensuring iPhone has great throughput,

  • coverage, call quality and battery life.

  • We've completed 5G testing on over 100 carriers

  • in over 30 regions,

  • and we're seeing impressive peak speeds on iPhone 12.

  • Up to 3.5 gigabits per second in ideal conditions.

  • Of course, 5G speeds will vary by carrier and region.

  • In the US, we also support mmWave,

  • the high frequency version of 5G on all iPhone 12 models.

  • This includes support for Verizon's 5G Ultra Wideband network.

  • This technology is ideal for densely populated areas

  • and crowded stadiums.

  • With wider bandwidth, it can deliver even higher speeds.

  • In fact, we have measured over 4 gigabits per second in ideal conditions

  • and up to 1 gigabit per second in typical conditions.

  • This is just the beginning,

  • and we're excited to offer iPhone users the best possible 5G experience.

  • Now back to Kaiann.

  • Now let's talk about the chip that powers the new iPhone.

  • The A13 Bionic on iPhone 11 is still the fastest chip in a smartphone.

  • That's until now.

  • We have a new chip developed by our world-class silicon team:

  • A14 Bionic, the fastest chip ever in a smartphone.

  • Let me quickly take you to our secret chip lab

  • where Hope will tell you all about it.

  • [beeping]

  • And finally, here's Hope.

  • Every year, iPhone sets the standard for mobile performance,

  • even challenging the performance of laptops.

  • This year, A14 Bionic

  • also marks a very important milestone in the history of iPhone.

  • A14 Bionic is the first smartphone chip in the world

  • built on the latest 5-nanometer process technology.

  • The reduction in transistor size enables us to add features

  • and increase performance,

  • all while improving energy efficiency.

  • Our Silicon Engineering team

  • has packed 11.8 billion transistors into A14 Bionic,

  • an increase of nearly 40% compared to A13.

  • A14 improves performance and efficiency across the entire design of the chip,

  • starting with the CPU.

  • The new 6-core CPU in A14 is the fastest CPU in any smartphone.

  • In fact, it's up to 50% faster.

  • A14 also features our latest 4-core GPU design,

  • driving increased image quality and overall efficiency,

  • so it's even better for advanced games and machine learning.

  • And compared to the competition, it's the fastest GPU in any smartphone,

  • delivering up to 50% faster graphics.

  • We've also made significant architectural changes

  • that push the limits of ML processing,

  • a critical design investment to enable new experiences.

  • We've dramatically increased the performance of our Neural Engine

  • by growing from 8 to 16 cores.

  • This change delivers up to 80% faster performance

  • on the most critical machine learning models.

  • This new Neural Engine

  • is capable of an astounding 11 trillion operations per second.

  • And we've also increased the performance of our CPU's dedicated ML accelerators,

  • now 70% faster,

  • so our developers benefit

  • from considerably improved ML performance on our entire chip.

  • Our silicon powers every experience on the iPhone,

  • and with A14 Bionic we make those experiences even better

  • with big updates to our CPU, GPU

  • and a dramatic increase in machine learning capabilities.

  • Back to Kaiann.

  • A14 Bionic enables console-quality games.

  • With the faster speeds and lower latency of 5G,

  • multiplayer gaming gets even better.

  • Later this year, one of the best games of all time is coming to iPhone.

  • It has held the prestigious title

  • of most popular, most played and most viewed game in the world

  • and revolutionized e-sports

  • with over 100 million people watching the world championship last year.

  • I'm, of course, talking about League of Legends.

  • Using the power of the new A14 Bionic

  • and Verizon's 5G Ultra Wideband network,

  • iPhone gaming is taking an enormous leap forward.

  • Here's Michael Chow, executive producer from Riot Games,

  • to tell you more about it.

  • At Riot, we aspire to make games that meet our players wherever they are.

  • League of Legends is the world's most popular PC game.

  • But now with the insanely powerful iPhone 12 and Verizon 5G,

  • we believe it's the perfect time to bring League to iOS.

  • This is League of Legends: Wild Rift.

  • The power of A14 Bionic literally blew us away.

  • It allows us to show off champions like Ashe

  • with a brand-new level of fidelity that you can't find on any other platform.

  • With off-the-charts GPU performance and frames per second,

  • you get amazing details and fluid gameplay,

  • even in the most chaotic team fights.

  • On iPhone 12, gameplay is always responsive and unbelievably smooth.

  • Until now, to be competitive in League of Legends,

  • you had to be tied to your desk.

  • But Verizon 5G frees you to game like a pro

  • pretty much anywhere, no Wi-Fi required.

  • And with wicked-fast speeds up to 25 times today's networks,

  • not only is gameplay fast, but so are downloads.

  • So you can instantly grab dope new skins

  • that show off all your favorite champs.

  • We'll see you on the Wild Rift.

  • Wow! What a huge moment for mobile gaming.

  • We can't wait to play League of Legends on iPhone 12.

  • A14 Bionic also combines with our cameras and powerful software

  • to deliver the new dual-camera system of iPhone 12.

  • It has the Ultra Wide camera that people love

  • and use to take inspiring photos in creative ways.

  • iPhone 12 also has a new Wide camera

  • with an f/1.6 aperture, our fastest yet.

  • This allows more light to hit the sensor, making every photo better.

  • Along with the wider aperture,

  • we developed our first 7-element lens

  • to maintain sharp detail in your photo from edge to edge.

  • This delivers a 27% improvement in low-light performance,

  • so photos and videos all around will have less noise and brighter results.

  • Like in this photo, with fantastic detail in her hair, clothing,

  • and the sun's reflection.

  • On top of this, we use computational photography

  • to deliver even more powerful new features.

  • Our Smart HDR 3 continues to bring out details in faces,

  • like you see here when the sun is so bright behind her.

  • Now it understands scenes with machine learning

  • and applies more adjustments to distinct parts of the photo.

  • For example, Smart HDR 3 brings out more detail in the rocks

  • and uses sky segmentation to adjust for color, contrast and noise.

  • Computational photography also enables Night mode,

  • which has been called the best in the industry.

  • Night mode on iPhone 12 gets even better.

  • The faster aperture captures more light.

  • And now, we are expanding Night mode to all cameras of iPhone 12,

  • for the first time on the Ultra Wide

  • and front TrueDepth camera, which is perfect for Night mode selfies.

  • This is without a flash.

  • These cameras are incredible.

  • Let's take a look at other photos shot on iPhone 12.

  • This photo makes use of the Ultra Wide lens

  • while maintaining sharpness and clarity like you see in the branches and leaves.

  • Here's another Ultra Wide photo, shot from below.

  • Just look at the amazing details in the clothing and chandeliers.

  • In this low-light portrait photo,

  • the color and warm light in the background come together seamlessly.

  • For video, iPhone continues to lead the industry

  • with the highest-quality video.

  • And with the larger aperture, iPhone 12 video will get even better,

  • with big improvements in lower light.

  • We're adding Night mode time-lapse,

  • with longer exposure and brighter frames when using a tripod.

  • We wanted to show you iPhone 12 in action,

  • so here's a video we shot and edited entirely on iPhone 12.

  • ["Why iii Love the Moon" by Phony Ppl playing]

  • With an amazing camera on the go and 5G speeds,

  • iPhone 12 takes us into an even more wireless world.

  • We love wireless charging, but want to improve the experience.

  • When setting down your phone, you can miss the exact center of the charger,

  • which can result in slow, less efficient charging, or none at all.

  • So with iPhone 12, we are making this so much better.

  • But that's not all.

  • Introducing MagSafe for iPhone.

  • To tell you more, here's Deniz.

  • MagSafe is an advanced new system.

  • It starts by improving the wireless charging experience.

  • Our wound wire coil, which is unique in the industry,

  • now accommodates magnets

  • and maintains compatibility with existing Qi chargers.

  • The magnets are optimized for alignment and efficiency.

  • And we improved our shielding design

  • to safely provide up to 15 watts for faster charging.

  • We use a custom nanocrystalline shield to capture magnetic flux.

  • We also added two new sensors:

  • a single-turn coil NFC and a sensitive magnetometer,

  • which senses magnetic field strength and can instantly react to it.

  • This enables iPhone 12 to recognize and provide

  • a better experience for accessories.

  • Any MagSafe accessory can simply snap onto the back of iPhone.

  • So, this is really great.

  • We're enabling a whole new ecosystem for MagSafe,

  • starting with all-new cases for iPhone 12:

  • silicone, clear, leather...

  • which have magnets to snap on and off, and they're far easier to use.

  • And you can use other MagSafe accessories on top of the cases,

  • like the MagSafe charger.

  • And there's a MagSafe wallet. It just snaps to the back of iPhone

  • and also works on top of MagSafe cases.

  • The leather sleeve uses MagSafe sensors

  • to identify when iPhone is inside to reveal the clock.

  • We also developed the new MagSafe Duo Charger

  • for your iPhone and Apple Watch.

  • You can charge both devices with one charger,

  • and it folds up easily for when you travel.

  • And these are just the accessories we are introducing.

  • Belkin is already working on a couple of new accessories:

  • a car mount and a multi-charger dock.

  • We can't wait to see the innovative ways that others will use MagSafe,

  • creating a robust and ever-expanding ecosystem.

  • Back to you, Kaiann.

  • We also have some big environmental news for iPhone.

  • To tell you more, here's Lisa.

  • Today, Apple is carbon neutral for our global corporate operations.

  • Our offices, stores and data centers run on 100% renewable energy.

  • And we're proud of how far we've come.

  • But by 2030,

  • we plan to have net zero climate impact across our entire business,

  • including our manufacturing supply chain and all product life cycles.

  • This means that every Apple device sold,

  • from material collection, component manufacturing,

  • assembly, transport, customer use, charging,

  • all the way through recycling and material recovery

  • will be 100% carbon neutral.

  • Many of iPhone 12's environmental features build on our past progress,

  • removing harmful chemicals and using renewable and recyclable materials.

  • And now, for the first time,

  • we are using 100% recycled rare earth elements in all magnets,

  • including the camera, haptics and MagSafe.

  • We've also been transitioning our iPhone manufacturing partners

  • to renewable energy.

  • And just like we did with Apple Watch,

  • we looked for ways to cut waste and use less material.

  • Customers already have over 700 million Lightning headphones.

  • And many customers have moved to a wireless experience

  • with AirPods, Beats or other wireless headphones.

  • And there are also over two billion Apple power adapters out in the world,

  • and that's not counting the billions of third-party adapters.

  • So we are removing these items from the iPhone box,

  • which reduces carbon emissions

  • and avoids the mining and use of precious materials.

  • Removing these items also means a smaller, lighter iPhone box.

  • We can fit up to 70% more products on a shipping pallet,

  • reducing carbon emissions in our global logistics chain.

  • Taken altogether, the changes we've made for iPhone 12

  • cut over two million metric tons of carbon emissions annually.

  • It's like removing 450,000 cars from the road per year.

  • This is huge, and we're really proud that Apple is taking the lead.

  • We hope others will follow,

  • making this impact even bigger for our planet.

  • Back to you, Kaiann.

  • Now every iPhone will include the more advanced and higher power

  • USB-C to Lightning Cable.

  • It can be used with any standard USB-C power adapter or computer port.

  • And USB-C enables fast charging.

  • So that's iPhone 12 with 5G.

  • But to add to all these big announcements,

  • we also wanted to do something a little different.

  • ["James Bond Theme" playing]

  • Something only Apple would do.

  • [music continues]

  • [beeps]

  • [beeps]

  • This is iPhone 12 mini.

  • With its amazing size, it fits in the palm of your hand,

  • while still keeping the expansive edge-to-edge Super Retina XDR display.

  • It's smaller and lighter than our 4.7-inch models like iPhone 8,

  • but with a larger 5.4-inch display that lets you see so much more.

  • With its compact size,

  • the iPhone 12 mini has the exact same features as iPhone 12.

  • You're just choosing between two great sizes.

  • In fact, iPhone 12 mini is the smallest, thinnest

  • and lightest 5G phone in the world.

  • With its large screen and compact size,

  • we think this will be an incredibly popular iPhone.

  • Everything on iPhone 12 and iPhone 12 mini is the latest:

  • 5G, the fastest chip with A14 Bionic,

  • most advanced display with OLED,

  • all-new design with Ceramic Shield,

  • even better water resistance, new cameras for low light,

  • and MagSafe.

  • Let's see everything iPhone 12 can do.

  • ["Eat Them Apples" by Suzi Wu playing]

  • [camera shutter clicking]

  • Even with these huge updates,

  • the iPhone 12 lineup will start at just $699 for iPhone 12 mini

  • and $799 for iPhone 12.

  • We also have great financing options from Apple as well as our partners.

  • This includes a very special offer from Verizon.

  • If you trade in an iPhone X or newer,

  • you can get iPhone 12

  • starting at $15 per month for 24 months,

  • or iPhone 12 mini for just $12 per month.

  • This is an unprecedented leap forward for iPhone.

  • There is simply nothing like iPhone 12.

  • Back to you, Tim.

  • iPhone 12 and iPhone 12 mini are absolutely amazing.

  • They are the start of a new era for iPhone.

  • Yet that's just half of our iPhone story today.

  • We want to take it even further with our pro line of iPhones.

  • And here they are.

  • This is iPhone 12 Pro.

  • I'd like to hand it over to Joz to tell you all about it.

  • iPhone 12 Pro is designed

  • for our users who want the absolute most from their iPhone.

  • It takes our new design even further with premium materials.

  • This includes a durable and beautiful surgical-grade stainless steel band

  • and precision-milled back glass.

  • They come in four new finishes, including an elegant silver,

  • a rich, deep graphite, a stunning gold

  • and an all-new Pacific Blue.

  • They're engineered with an advanced PVD process

  • that provides a spectacular luster.

  • And our new gold uses a high-power magnetron coating process

  • that gives the stainless steel a stunning bright gold finish.

  • The pro models also feature our incredibly durable Ceramic Shield.

  • And these models have best-in-class water and dust resistance

  • with an IP68 rating,

  • so they can withstand submersion at up to six meters for 30 minutes.

  • The pro design is complemented beautifully with our new MagSafe accessories

  • which provide easy and secure attachment and high-power charging.

  • iPhone 12 Pro features

  • our industry-leading Super Retina XDR displays.

  • We were able to go from today's 5.8-inch to a much larger 6.1-inch display.

  • And iPhone 12 Pro Max increases from today's 6.5-inch

  • to a more expansive 6.7-inch display.

  • We were able to grow these displays

  • but keep the form factors nearly identical.

  • So for people who want our biggest displays,

  • this is the largest display ever in an iPhone,

  • with our highest resolution,

  • featuring nearly three and a half million pixels.

  • HDR video comes to life.

  • High-resolution HDR movies and TV shows that you stream over 5G

  • will look amazing.

  • Our pro models are packed with pro-level performance.

  • While our competition is scrambling to catch up with our chips from last year,

  • we remain generations ahead.

  • And our advantages go beyond the CPU and GPU.

  • Together with our Image Signal Processor, or ISP,

  • they enable powerful computational photography for camera experiences

  • that simply are not possible with traditional cameras.

  • For example, Deep Fusion uses machine learning on the Neural Engine

  • for pixel-by-pixel processing of photos

  • with unprecedented detail, texture and minimal noise.

  • To accomplish this, Deep Fusion uses all the compute engines of the A14.

  • Our camera sensor captures multiple images

  • and processes them through the ISP.

  • The CPU computes the alignment of the frames.

  • The GPU pre-processes the images

  • before running them through the Neural Engine.

  • And then there's additional post-processing done in the GPU.

  • With A14 Bionic, we are able to bring Deep Fusion to all four cameras

  • of iPhone 12 Pro,

  • including the front-facing TrueDepth camera.

  • We combine state-of-the-art camera hardware

  • with this amazing compute power

  • to create a pro camera system that is unlike any other device.

  • iPhone 12 Pro features our amazing Ultra Wide camera

  • with a 120-degree field of view,

  • and our new Wide camera with faster f/1.6 aperture

  • and 7-element lens that lets in 27% more light.

  • iPhone 12 Pro also features a 52 mm Telephoto camera for stunning portraits.

  • So iPhone 12 Pro delivers high-quality optical images

  • at three different focal lengths,

  • with a 4x optical zoom range.

  • The larger size of the iPhone 12 Pro Max

  • provided us with an opportunity to do even more with our pro camera system.

  • And here's Andrew to tell you all about it.

  • In iPhone 12 Pro Max, we've been able to create our best camera ever.

  • We have a brand-new Telephoto camera with a 65 mm focal length.

  • Moving from a 52 mm focal length to a 65 mm

  • allows for longer framing in the classic portrait style.

  • With the new Telephoto, you can now optically zoom in two and a half times

  • for even closer shots or tighter crops,

  • which means improving to a 5x optical zoom range

  • from the Ultra Wide's 13 mm to the Telephoto's 65 mm.

  • iPhone 12 Pro Max features an all-new massive Wide camera

  • with an f/1.6 aperture, a new sensor

  • and new system for Optical Image Stabilization, or OIS.

  • Let me first tell you about the new sensor.

  • It's 47% larger, with 1.7 micron pixels, our largest yet.

  • Larger pixels plus a faster aperture

  • gives iPhone 12 Pro Max

  • an incredible 87% improvement in low light,

  • which is our biggest leap in light gathering capability.

  • On top of that, we developed a completely new system

  • for optical image stabilization

  • that adopts a high-end DSLR approach called sensor-shift.

  • Sensor-shift applies stabilization to the sensor

  • instead of the heavier lens

  • to precisely control motion in X and Y while maintaining sharpness.

  • This cancels both low and high-frequency disturbances

  • like hand movement or vibrations in a car.

  • In addition, the OIS on all our Wide cameras this year

  • can now make 5,000 micro adjustments per second,

  • which is five times more than last year.

  • Along with motion processing advancements,

  • we get stabilized exposure times of up to two seconds in low light

  • for handheld shots,

  • equal to a full f-stop increase in light gathering.

  • This sensor-shift system is unique to Apple

  • and helps people capture everyday situations

  • with extraordinary images.

  • And it delivers steady video with a truly cinematic feel.

  • Now here's my colleague Alok to tell you more about another feature

  • we created for our pro users.

  • These are amazing cameras for pros,

  • and we want to give our pros even more control

  • over the images they capture.

  • Many pros love to capture in RAW,

  • but they're missing the benefit of our sophisticated image fusion.

  • So we'd like to show you a sneak peek of a new feature

  • that combines the control of shooting in RAW

  • with the power of our computational photography.

  • And that's Apple ProRAW.

  • This will be an incredible feature for pros

  • and will be available in the iPhone Camera app

  • on iPhone 12 Pro and 12 Pro Max later this year.

  • It provides many of the benefits of our multi-frame image processing

  • and computational photography,

  • like Deep Fusion and Smart HDR,

  • and combines them with the depth and flexibility of a RAW format.

  • In order to achieve this, we constructed a new pipeline

  • that takes components of the processing

  • we do in our CPU, GPU, ISP and Neural Engine

  • and combines them into a new Deep Image file

  • computed at the time of capture without any shutter delay.

  • And we do this for all four cameras,

  • dynamically adapting for various scenes

  • while maintaining our intuitive camera experience.

  • Things like sharpening, white balance and tone mapping

  • become instructions rather than being baked into the photo,

  • delivering full creative control over color, detail and dynamic range.

  • Here you can see a photo shot with Apple ProRAW.

  • Notice how it's taken full advantage of Deep Fusion

  • to capture a wide range of light and shadow from multiple exposures.

  • Because all the data is contained in Apple ProRAW,

  • this image can be processed in various ways

  • while retaining the crisp, beautifully rendered detail.

  • You can edit Apple ProRAW directly in our Photos app

  • and other professional photo editing apps.

  • We're also creating an API for third-party apps

  • to capture images in Apple ProRAW.

  • This is really the best of both worlds.

  • The flexibility of RAW with the power of Apple's computational photography.

  • And now, back to Joz.

  • iPhone 12 Pro allows you to take absolutely stunning photos.

  • Even at dusk, you can see the incredible color and texture in the shadows.

  • You can see this Ultra Wide shot preserves the detail

  • in the cracks of the desert floor.

  • You can almost feel it.

  • With Deep Fusion, you can even see the detail of her dress

  • in this low-light setting.

  • In this classic black-and-white,

  • you can feel the sun glistening on the horse.

  • On a tripod, we can take Night mode even further,

  • capturing the pop of color in the tent as well as the stars in the night sky.

  • Now let's talk about pro video.

  • Year after year,

  • iPhone provides the highest quality video on a smartphone.

  • Pros use iPhone to shoot TV shows, news reports and even movies.

  • This has never been more important, as our homes have become our studios.

  • In fact, for many TV productions, from American Idol to Mythic Quest,

  • the show has been able to go on because of iPhone.

  • This year, we're taking pro video further, much further.

  • For the first time, we're bringing HDR video recording to iPhone.

  • You can now record in 10-bit High Dynamic Range.

  • This means we can capture over 700 million colors.

  • That's 60 times more colors than before.

  • While you capture, you get a live preview of your HDR content

  • on the Super Retina XDR display.

  • And we're also gonna do something that no other device in the world can do.

  • iPhone 12 Pro is the first camera

  • to record in Dolby Vision HDR.

  • To accomplish this, every single frame of 10-bit video

  • runs through our ISP, generating a histogram

  • and allowing iPhone to grade each frame in Dolby Vision,

  • live while you're recording.

  • And we can do this at 4K resolution and 60 frames per second.

  • This is enabled by our Apple custom sensor

  • and the incredible power of the A14,

  • which does the intense processing of these image algorithms in real time.

  • Prior to today, you needed a pro studio lab and special equipment

  • to edit your original Dolby Vision footage and then re-encode your files.

  • iPhone 12 Pro will be the first device to edit in Dolby Vision,

  • right from the Photos app.

  • You can even apply filters.

  • iPhone will regenerate the Dolby Vision tuning on the fly.

  • Oscar-winning cinematographer Emmanuel "Chivo" Lubezki made a film

  • to showcase iPhone 12 Pro with Dolby Vision,

  • and I'd like to show it to you now.

  • My name is Emmanuel Lubezki. I am a cinematographer.

  • When I started shooting movies, you had to rent a very expensive camera,

  • buy film stock, pay for developing,

  • special equipment for editing.

  • Now, you can really go out with one of these devices and make a movie.

  • The iPhone Pro will allow filmmakers all around the world to make films

  • that otherwise are impossible because you don't have the means

  • or because the cameras are too heavy or too complicated.

  • I think the next great cinematographer or the next great film director

  • is already making movies with one of these devices.

  • So iPhone is the first and only device

  • that enables you to capture, edit, watch and share Dolby Vision video.

  • What an incredible end-to-end pro video workflow,

  • right from your pocket.

  • And with 5G, sharing your videos from the field has never been faster.

  • And we have another exciting capability we're bringing to our new pro iPhones.

  • Here's Francesca to tell you more.

  • We've pushed the industry with depth technology over the years,

  • and today we continue that innovation with...

  • a LiDAR scanner.

  • LiDAR stands for Light Detection and Ranging,

  • and it measures how long it takes light to reach an object and reflect back.

  • We've adopted this technology for iPhone,

  • and with the machine learning and depth frameworks of iOS 14,

  • iPhone understands the world around you

  • and builds a precise depth map of the scene.

  • It enables object and room scanning, photo and video effects

  • and precise placement of AR objects.

  • LiDAR makes iPhone 12 Pro a powerful device

  • for delivering instant AR and unlocking endless opportunities in apps.

  • The LiDAR scanner also takes our pro camera system

  • to a whole new level.

  • With LiDAR's ability to see in the dark,

  • we use it for autofocus in low-light scenes,

  • improving accuracy to focus and reducing capture time.

  • Instead of hunting for focus,

  • the LiDAR scanner can identify the subject,

  • focus and capture right away.

  • This works in photos and videos.

  • In fact, with LiDAR, we can improve focus time in low-light scenes

  • by up to six times,

  • so your subject is clearly in focus, without missing the moment.

  • LiDAR also improves depth in low light for Night mode,

  • enabling stunning Night mode portrait shots like this one.

  • Look at the incredible detail in the face,

  • the realistic color throughout the scene

  • and the blooming bokeh in the lights in the background.

  • And that's the new LiDAR scanner on iPhone 12 Pro.

  • Now back to Joz.

  • As you can see, iPhone 12 Pro is loaded with incredible innovations.

  • And when you combine these advanced capabilities with 5G,

  • it will enable you to do so much more on the go.

  • And 5G is going to unlock even more opportunities for our developers.

  • I'd like to show you a couple examples.

  • On-call physicians often need to review complex medical scans anywhere, anytime.

  • OsiriX HD app and 5G enables them to download these very large images

  • with lightning-fast speeds.

  • The ability to download a full diagnostic scan

  • in a matter of seconds versus minutes

  • can make the difference between life and death for a stroke victim.

  • And enterprise will be able to use private 5G networks

  • for high reliability and low-latency apps.

  • Like JigSpace, which accelerates setup of complex work spaces.

  • To set up a medical device production facility,

  • Medtronic would normally create a Six Sigma cardboard layout of the space,

  • taking weeks to design and costing tens of thousands of dollars.

  • And now, with 5G and the new LiDAR scanner,

  • iPhone 12 Pro enables teams to immediately map the environment

  • and collaborate with their colleagues

  • to instantly place simulated equipment,

  • adapt it to the room layout and outline process flows.

  • JigSpace on iPhone 12 Pro enabled Medtronic

  • to completely transform projects from weeks to hours,

  • reducing costs by more than 90%.

  • We really pushed the limits with iPhone 12 Pro and iPhone 12 Pro Max

  • with stunning new designs and larger displays.

  • They're packed with our most innovative technologies

  • like the A14 Bionic chip, LiDAR scanner

  • and incredible pro camera system powered by computational photography.

  • And now, here's a short film we created about the iPhone 12 Pro.

  • [man narrating] A singular new design.

  • A reengineered chip.

  • And 5G.

  • This is iPhone 12 Pro.

  • The vertical band is precision-machined from stainless steel.

  • The Ceramic Shield on the front is tougher than any smartphone glass.

  • And tighter borders allow for even larger Super Retina XDR displays.

  • 5G is set to change the world with radically faster speeds.

  • The hardware and software have been optimized for the best 5G experience.

  • A14 Bionic has a smaller, 5-nanometer transistor,

  • which pushes the most powerful chip in a smartphone generations ahead.

  • A new and improved pro camera system

  • makes the 12 Pro the photographer's iPhone.

  • The larger iPhone 12 Pro Max pushes these innovations even further.

  • Its bigger sensor dramatically increases the detail captured

  • and helps improve low-light performance by 87%.

  • The custom-designed LiDAR scanner

  • puts advanced depth-mapping technology in your pocket.

  • You can now take a Night mode portrait

  • and unlock a new world of possibilities for augmented reality.

  • iPhone 12 Pro smashes the benchmark for highest quality video in a smartphone.

  • The movie industry can now count on it as an essential piece of equipment.

  • It is the world's first device able to capture, play back and edit

  • 10-bit HDR footage with Dolby Vision.

  • iPhone 12 Pro comes in two sizes

  • and in four finishes, including new Pacific Blue.

  • An integral part of this year's design is MagSafe,

  • an intelligent system of magnets that connect accessories in a whole new way.

  • All this and more make the iPhone 12 Pro the most powerful iPhone ever.

  • Even with all of these incredible pro technologies,

  • we are keeping the price the same as today,

  • with iPhone 12 Pro starting at $999.

  • And we're doubling the starting capacity to 128 GB.

  • And iPhone 12 Pro Max, with our best cameras ever,

  • at $1,099.

  • We're rolling out 5G to more than 100 carriers around the world.

  • This is our fastest rollout ever.

  • iPhone 12 and iPhone 12 Pro will be available for pre-order

  • this Friday, October 16th,

  • and available next week on October 23rd.

  • iPhone 12 Pro Max and iPhone 12 mini will be available for pre-order

  • starting on Friday, November 6th,

  • and they will begin shipping the following week, on November 13th.

  • So this is our new iPhone lineup,

  • starting with iPhone SE at just $399,

  • and iPhone 11 is now just $599.

  • Now back to Tim.

  • Wow, what an amazing day.

  • This is the day we've all been looking forward to.

  • It's remarkable to think about where iPhone started

  • and where it is today.

  • Now with support for high-performance 5G networks,

  • the powerhouse A14 chip,

  • Super Retina XDR displays with Ceramic Shield,

  • MagSafe

  • and breakthrough camera systems that even record Dolby Vision video.

  • And pro models that take the experience further with a pro design,

  • four incredible cameras, LiDAR scanner

  • and the largest display we've ever shipped in an iPhone.

  • We've come so far with a device that is so important to our daily lives.

  • This marks the start of a new era for iPhone.

  • And we announced HomePod mini,

  • with computational audio, the power of Siri,

  • and a simple and private smart home experience

  • all in a beautiful, compact design.

  • At Apple, we put the user at the center of everything we do.

  • It means so much to us to create products that make a difference in people's lives.

  • Products that make things simpler, easier and more enjoyable.

  • And we couldn't be more proud of these products

  • and the amazing teams who made it all possible.

  • Thank you for joining us, stay safe,

  • and have a great day.

  • ["Good Day for Dreaming" by Ruelle playing]

["Good Day for Dreaming" by Ruelle playing]

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it