How much can we get away with when they need to be asking, What are the consequences?

Escalating a conflict between tech titans, Apple and Facebook, Apple CEO Tim Cook delivered a blistering takedown of social media on Thursday, blasting APs that he argued, collect too much personal information and prioritize quote, conspiracy theories and violent incitement simply because of their high rates of engagement at a moment of rampant disinformation and conspiracy theory is juiced by algorithms.

We can no longer turn a blind eye to a theory of technology that says all engagement is good engagement, the longer, the better and all with the goal of collecting as much data as possible.

Cook's comments at the Computers, Privacy and Data Protection Conference did not refer to Facebook by name, but the two companies have been in a high profile dispute.

Apple is preparing to implement privacy notifications that Facebook said would disrupt its ad supported APS and warned investors on a Wednesday earnings conference call that Apple's impending privacy changes would inflict quote significant ad targeting headwinds in 2021 and Facebook CEO Mark Zuckerberg accused Apple of using its dominant platform position to quote, interfere with how our APs and other APS work.

In his remarks Thursday, Cook also took aim at social media practices that he said undermine public trust in vaccines and encourage users to join extremist groups.

It is long past time to stop pretending that this approach doesn't come with a cost, Ah, polarization of lost trust and yes of violence.

Ah, social dilemma cannot be allowed to become a social catastrophe.

In response to cooks remarks, Facebook said in a statement that it believes quote Apple is behaving anti competitively by using their control of the APP store to benefit their bottom line at the expense of APP developers and small businesses.