As part of a six year deal, the Dearborn, Michigan based auto company will incorporate Google's Android operating system into its Ford and Lincoln vehicles.

Beginning in 2023 Ford will offer built in Google APS, such as Google Maps and Google Assistant.

It will also deploy Google's artificial intelligence technology to improve the efficiency of its vehicle development, supply chain and manufacturing operations.

And the two companies will form a group called Team Upshift to explore new uses for customer data.

But that data will not be handed over to Google or Google, advertisers afford, executive said.

The Google Ford partnership reflects growing pressure on automakers to speed up software and data services that can generate revenue for it in its rivals have watched as Tesla became the world's most valuable automaker by far, in part because investors view it as far ahead when it comes to the software and data management needed for electric cars and in vehicle connective ity.

Last year, Amazon partnered with Toyota to help manage and monetize its customer data, while Volkswagen A G in 2019, struck a deal with Microsoft to cooperate on cloud computing in China and the U.

S shares, a Ford and Google parent company, Alphabet rose Monday.