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  • Microsoft's interested in buying Pinterest now that may seem odd, but the software giant has at least three good reasons.

  • $1.8 trillion Company has a history of snapping up social networks about every two years.

  • Underboss Satya Nadella.

  • It's bought Lincoln Get Hub and the maker of Minecraft.

  • What all these sites had in common is that they're growing fast and had a community of dedicated users.

  • Online.

  • Scrap of Pinterest fits the bill as monthly active users grew 37% in the fourth quarter to 459 million prices.

  • Also attractive but at least relative to other networks.

  • Take Twitter.

  • Both companies have a market capitalization of just over $50 billion and similar profit in the fourth quarter of over $200 million.

  • If Pinterest revenue grew three times as fast, the oddly subdued price maybe because Pinterest users tend more towards suburban moms looking for inspiration had to remodel a bathroom rather than the media, financial and tech types that congregate and Twitter.

  • This low profile, at least relatively, may also come in handy in Washington.

  • Lawmakers are increasingly concerned about the dominance and social effects of networks like Facebook and Twitter interest community seems more like a family friendly bubble focused on shopping than storming the Capitol talks air off.

  • At least according to Financial Times, which broke the story, a Pinterest may have long term appeal to bigger firms looking for a model.

Microsoft's interested in buying Pinterest now that may seem odd, but the software giant has at least three good reasons.

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