It's the latest luxury brand to try to broaden its appeal with a celebrities high up.

In a statement, the Empire State of Mind rapper said he's proud to welcome the Are No Family, which runs over the MH into the partnership.

Financial terms of the deal, which was reported earlier by The Wall Street Journal, Financial Times and New York Times, were not disclosed.

Historic luxury brands around the world have been striking partnership deals with celebrities.

The trend reveals they're seeking to appeal to younger customers with Jay Z's pop star wife, Beyonce, already involved in the Ivy Park sportswear brand.