Look for this special tag that tells you he's the genuine Ken.

She met Ken, and somehow she knew that she and Ken would be going together.

So now Mattel brings you Ken Barbie's boyfriend with a complete wardrobe of perfectly tailored clothes of unmatched quality.

Yeah, yeah, you know, he's like a good sort of like solid dude.

He's like, you know, Barbie's friend And they started out, I think, where it was kind of position that they were dating like they met at the dance.

I think we look at it in a much more open ended way now, because we know that it's about kids telling personal stories.

So it's like Ken can be whoever the kid wants them to be.