Growing crops indoors, often without soil, is not a new way to cultivate food.

It's been around since the early 19 hundreds, though its popularity is growing.

Get it.

Critics have a number of concerns about its high cost of setting up its dependence on technology and electricity.

And there's debate over whether it can be called organic when it works.

Square roots is our urban farming company, each one of these shipping containers we have.

Our young farmers farm them and they'll generate upwards of 3 to 5 acres of the equivalent product You can grow outdoors.

We started in Brooklyn in a tougher part of Brooklyn.

Fact Jay Z's old neighborhood where he grew up.

And what we've done is we put a campus of small farms on a parking lot.

Yeah, you know, we use 10 times less water and were able to give the plants exactly the nutrients they need were also located right by the grocery stores.

And so there's virtually no transportation costs at square roots.

We focus on basil, mint, chives, herbs.

It makes a lot of sense for our technology today, and then over time it will really be every vegetable you can imagine.

Thank you.

Yeah.

Mhm.

Yeah.

Yeah.

Okay.

It's important for us to design something that could work on Mars with that in in the back of our mind.

But our primary goal is real food to cities across America to start, and then eventually the world and then eventually other worlds.