Okay.

Mm.

Mhm, mm hmm.

Okay.

Mhm.

Mhm.

Mm This is kind of 27 years old.

Living in Tokyo and she's just waking up for work.

She lives on her own in this one LDK apartment.

Mhm Her morning routine is fairly simple because like most Japanese, she prefers to think about that night.

So getting ready is quick and finished after applying her makeup.

Oh, she's wearing circle contact lenses.

Quite common in Japan in fact, one out of four Japanese women in their twenties and thirties where either circle or colored contact lenses, I see what they're doing.

How long does it take you to get ready?

You don't eat breakfast.

Although she gets ready quickly before she leaves the house.

She makes sure to quickly check her personal email as it's typical in Japanese business culture, you only read work e mails during work hours.

Mm hmm.

Yeah.

Yeah.

Yeah.

Khan is originally from ICSI Prefecture but moved to Yamanashi Prefecture to attend university majoring in regional sociology.

Like many Japanese university students, she started her shoe Shoko casado a.

K A.

Job hunting while in school and was able to secure employment before graduation, which led her to Tokyo to start her new life and career.

And as a person who has a deep appreciation for all things cute and fun.

She nationally found a bit at a job for the last four years as a toy planner.

Hey, y'all, we're doing another day in the life at this time with the Japanese automaker kind of should be coming on the next train?

So excited for this one.

Let's see how she's doing this morning.

Good morning.

How did you sleep last night?

She worked at Sega toys, creating some of the most popular toys in Japan formed in 1998 from its parent company.

Sega, one of the largest video game and entertainment companies in the world.

Although many of the Sega Sammy companies are located in the same building.

Sega toys operates independently with 100 and 10 hardworking staff to create award winning almost to in english toys even with major brands like uncommon and Disney.

Mm hmm.

Mhm.

Mhm.

So our first task of the day is the check emails.

How long does it usually take?

Can you show me a toy you created?

Wow.

I guess this is the stock room for previous products.

So cute.

They were trying to steal a bit of help to steer running latino artist school.

Okay, How they study, That guy is someone that is uh, you know, I used today.

Yeah, Yeah.

Now Khanna has a weekly meeting where each member is responsible for sharing how their own project is coming along, such as schedule milestones as well as possible delays or issues.

And these days, because of covid, what was once highly found upon in japanese business culture, online meetings with coworkers at home has become part of everyday business in Japan.

Oh, Oh, it seems like they're done with the meeting.

You're excited.

Where are you going now?

So the company has a wellness system called the input day which allows employees to use up to 3000 yen.

About $26 every month to experience new entertainment to help encourage creativity and understand new trends.

Uh huh Oh she's going somewhere, where are you going?

Usually goes to lunch around this time, but since she has a bit more work in the office, he's gonna grab a little snack to tide her over.

Fortunately there's a convenience store in the building, just a few floors down, fairly common for large office buildings in Japan.

How many toys do you plan a year?

Thank you.

So it looks like kind of has a little bit more desk work.

So while she's doing that, let's go toy around this place.

Alright, so this looks like the break area on this floor.

They've got basic kitchen, a pledges and vending machines.

Let's see what they have in the fridge.

Oh I guess people put their bed does in here, wow and check this out And this is the history of all the Sega arcade games.

They even have the first one, the Sega 1000, wow.

Check out this amazing view.

Who that guy is playing with toys.

Hi, can I talk to you, What are you doing right now?

So you made this toy.

So what's chain rents are all about?

Oh I see the little mini cars are propelled by the power of springs and slopes and you can link together these many tiles to make a unique track them.

The combinations must be endless.

What was the hardest part about making this?

So this is pretty cool seeing what everyone is doing.

Let's see if we can find some more people.

Hello, can I ask what you're doing?

What is this dog there?

Oh psychologist.

Oh it dances to.

Apparently Coco can understand and perform 24 different tricks.

What was most challenging when making cocoa?

Apparently japanese kids have a distinct voice compared to other countries.

So there aren't many existing programs made for them.

So it was a challenge for her team to make the right adjustments.

So which one did you choose?

Thank you.

Hi.

Hello, can I ask you a question?

What do you do here?

Oh you're the Ceo.

Why are you sitting in the same room as everyone?

So what do you think is the most important thing when making a toy?

Apparently she was promoted to Ceo.

This last april from the global and planning division must be inspiring for the employees to see someone from within the company to become its leader.

Mm Okay.

Hey, why are you reading?

Amazing?

So kinda need to produce four new toy ideas a month about one idea per week.

Everyone in her 12 person department set a goal for each term and this is her goal for this term in order to generate so many product ideas, it's critical for her to gather information on trends in addition to personally test new toys on the market today.

She's working on one of her new toy ideas.

Music slow.

Can I see what an idea board looks like?

So cool.

Did you draw this?

What are you doing now?

Over a month?

It's also her job to help update the company's social media for toy.

She's managing one of these toys is mascot where kids can design and personalize their own mask.

Did you decide the color of the frame?

Why blue?

She says that the best part of her job is that she can think about ways to have fun while also being creative at the same time.

In reality it's not just her, but a sign of the company culture.

She's surrounded by coworkers who likewise enjoy toys and entertainment.

Oh you can make it like an earring.

So what's the deal now?

Yeah.

Finally lunchtime usually goes to lunch with her coworkers but since she had some work to finish today, she's eating by herself.

Damn.

Look at all these options.

I must say the company has a dope shy in Choco dole in English employee Cafeteria.

It's not free but definitely a lot cheaper than restaurants outside all the dishes on the menu today are all under $5.

Thank you ma what did you order this white bait fish with half aboard egg over rice looks delicious.

So it looks like kind of still busy at her desk.

So while she's doing her thing?

Let's take advantage of this time and explore a little bit more on the top floor of the office building.

Sega Sammy have their shared reception for all of the group companies.

It looks like they even have a shop at the Sega office to buy goods.

You can buy a mega drive.

Natto blog and even a ninja trainer.

Nice free single water.

And it looks like these are all the client facing meeting rooms.

Cool.

Each room has its own design and theme since you have a little bit more time.

Let me see if anyone's having a meeting right now.

Excuse me?

Can I ask you a question?

What are you guys doing?

What does it do?

You got it?

You can even press your forehead to make it blink and talk.

And it also plays music.

Oh, it also comes in leopard, unicorn and Fox.

All based on what kids think are popular colors and patterns these days.

So what's important to consider when making toys like this?

So what's next after this?

Can I have a peek and all?

Excuse me?

What is that?

You made this toy?

So it's a toy laptop with a popular Japanese character Sumiko garage in the Japan toy industry is considered a top seller when the toy has sold more than 100,000 units.

This one launched this year and is already a top seller.

So it must be ultra popular.

Mm hmm.

Nice.

You can switch characters as well.

How long did it take to produce this one?

Thank you.

Oh kind of co workers doing something.

What's that?

Where did you get all of this?

So which one do you think is usable Now?

She has a meeting with her three D.

Designer to discuss the design improvements for the next version of Mass Cook.

Yeah.

Oh it looks like one of their Hong kong office staff who manages the factory production is joining via video conference as well.

Apparently when designing a toy, it's very important to consider the age of the kids using it And absolutely imperative that every safety measure is taken to protect their customers, meaning that any new revisions they decide today maintain or even improve safety as her final task of the day.

She writes a daily log of her activities to share with her co workers.

Yeah.

Are you done high?

Yeah.

Finally done this.

This goes on this.

Yeah.

I have to work on a, often has dinner with coworkers.

But due to covid, like many other workers in Tokyo, she goes straight home.

Oh damn.

It seems like she's pretty good at gC cooking at home interestingly.

The average monthly cost of food for a single Japanese working household is 40,331 yen per month.

About $350.

So cooking at home is fairly common.

So tonight she has an online know McKay in english drinking, get together with some of her co workers these days, this is what a typical night would be like for her.

She says she appreciates being able to catch up with her coworkers outside of the office as well as see what everyone else is eating at home.

So it looks like Connor is going to be here with your co workers until 11 o'clock drinking and then after that, probably go to sleep around midnight.

But that's pretty much a day in the life of a japanese toy maker.

Let me know what you thought in the comments.

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