SoyoumighthavenoticedrecentlyifyouwatchvideosaboutJapanthateveryoneandtheirmomhasbeenchurningoutreactionvideos, particularlyto a video I made a fewyearsagocalledwhatnottodoinJapanwiththisterriblethumbnail.
I'm sicktodeathofseeingnow.
I'veneverreallygotthewholereactionvideothing.
I don't think I'vemade a singlereactionvideoeverandthe 200 videosthat I'vemadeand I guessthat's becausewhenitcomestoreactionvideos, I'vealwaysthoughthereallywantstowatchthem.
Andattheendofthis, isthatthreemillionviewsjusttowatch a person.
Quitefrankly, clearlyhe's runoutofideasand I don't wanttowatchanymore.
Whatarewegoingtowatchsomemore?
Sowhen I firststartedseeingthesereactionvideospopup, I wasprettysurprisedand I reallysatupandtooknoticewhentheJapantimesdidanarticlediscussingtheemergingtrendofjapanesereactionchannelsandbynowyouprobablyhatethisdamnthumbnailasmuchas I doasmoreandmorecreatorsutilizeitinincreasinglyprovocativeways.
Whatstartedoutasallinteresting.
It's goneontobecome, that's bullshit.
Liesrubbish.
Infact, I predictbytheyear 2025 mostpeopleactuallywatchabroadinJapanthroughsomeoneelse's youtubechannel.
Now, perhapsunderstandably, I get a lotofquestionsaboutthis.
Howdo I feel?
Do I benefitfromhavingpeoplereacttothevideo?
Doestheoriginalvideodobetter?
Whattheethicsaroundjusttakingsomeone's entirevideoandjustreactingtoitatyourdeskandam I angryaboutit?
Towhich I sayyes, I amangryoffwiththeirheads, a lotofthem.
OhGod, ifyou'regonnamake a toysword, likehave a volumecontrolonit, that's really, that's reallyunnecessarilyloud.
I don't, don't knowwhat I'vegotthis, putthatthere, but I'llgettomybrutal, honestopinionsin a minutebecause I feellikebeforewereachanyconclusions, weshouldprobablywatchsomeofthesereactionvideosfirst.
Godforbid.
Sobuckleupandgetreadyforthenextlevelofinceptionstylereactionvideoswhereyoucanwatch a britishguyreactingto a Japaneseguyreactingto a britishguyreactingtoJapan, fuckmylife, thisisitisthefutureofyoutube, thefuture.
Somepeopleassumethat I'm angrytowatchtheseotherYoutuberstaketheentirevideoandjustreacttoitfor a fewminutesand I didn't feelangrywhenitfirsthappened, but I felt a bitweirdaboutit.
I meanfrommyperspective, right?
I spentmaybesevendaysproducingtheoriginalvideo.
Ittook a fewdaystoresearchandscriptandplan.
Then I hadtogooutandfilmitinpublicandmake a completefuckingidiotofmyselfbeforesittingdowntoedititalltogetherinto a dynamicandfunway, whichmeantbasicallyjustusesomeBrazilianmusic.
Yeah, I neverthoughtthevideowoulddoaswellasitdid, but I wasreallygladwhenitsortoftookoffbecauseitfeltlikethatsortofproductionprocesswascompletelyworthwhile.
Nowcomparethatlengthythreestageproductionprocesstoproducing a reactionvideo.
Youcanliterallysitdown, watchsomethingfor 10 or 15 minutes, edititinaboutanhourbecausethey'renotthatcomplexandthat's itandyougetmillionsofviewsandsoyeah, itcouldbe a littlebitof a bitterpilltoswallow, butYoutubedoesn't rewardproductionvalue.
Itrewardshumannature, right?
Whateverpeopleclickon, that's whatwins.
Andfrom a creativeperspectivethatcanbebothdepressingbutalsoquiteexcitingandempoweringfor a fewreasons.
I rememberwhen I released a documentaryabouttheFukushimanucleardisaster a fewyearsago, itwas a reallytoughdocumentarytoproduceand I wasincrediblyproudofit.
That's thelevelclearlyfor a topicassensitiveaswhatnottodoinJapan, naturally, peoplearegoingtowanttohear a japaneseperspective.
Obviouslyyouwanttohearfrom a nativejapaneseperson, notsomesleazybritishguywith a four K cameraandcreditwhereit's duetoGeorge, hedoesdiscussthepointsandaddvalueinhisreactionvideothough, I can't saythesameforallofthereactionvideoswithsomenotableexamples.
Whileclearlyreactionvideosareheretostay.
What I'llsayisdon't botherreactingto a videounlessyouhaveanoriginalthoughtorpointorperspective, don't betemptedtocashinon a trend, dosomethingjustforviews.
Tryandfindanoriginalangletobehonest.
There's onlyonethingthat I'm disappointedaboutandthatishavinggrownupon a dietofbitterness, resentment, GordonRamsayandSimoncowell.
Thebritishpartofmewanted a japanese, youtubertoroastmelike a fuckingchickentearintome, callme a donkeydestroyingmewithfacts?