that is extremely seductive to our brain.

這對我們的大腦具有極大的誘惑力。

Social media is the great amplifier of 'collective illusions.'

社交媒體是 "集體幻覺 "的偉大放大器。

Collective illusion is a situation

集體幻覺是一種情況

where most people in a group

在一個團體中的大多數人

go along with an idea that they do not agree with

附和他們不同意的想法

simply because they think

只是因為他們認為

that most people in the group actually agree with it.

該小組中的大多數人實際上都同意它。

And as a result, the entire group

結果是，整個小組

ends up doing things that almost nobody wants.

最終做了幾乎無人問津的事情。

We have found collective illusions everywhere we look—

我們在任何地方都發現了集體幻覺--

from the kind of lives we wanna live,

從我們想過的那種生活。

to the country we wanna live in,

到我們想生活的國家。

to the way we wanna treat each other,

到我們想對待彼此的方式。

and even what we expect out of our institutions.

甚至是我們對我們的機構的期望。

Every time you go online, you are in a funhouse of mirrors.

每次你上網，你都是在一個鏡子的遊樂場。

The greatest strength of social media

社交媒體的最大優勢

is its 'democratizing tendency.'

是它的 "民主化傾向"。

We don't have to just look to elites

我們不必只看重精英人士

and a few news outlets to tell us about us.

和一些新聞機構，向我們介紹我們的情況。

We can actually communicate with each other.

我們實際上可以相互溝通。

But when we engage online, we tend to think

但當我們在網上參與時，我們往往認為

that we're interacting with a reasonable sample

我們正在與一個合理的樣本進行互動

of the actual population, but it's not true.

的實際人口，但這不是事實。

Close to 80% of all content on social media

接近80%的社交媒體上的所有內容

is generated by about 10% of the users.

是由大約10%的用戶產生的。

That 10% tends to be extreme on most social issues.

這10%的人在大多數社會問題上往往都很極端。

They are the vocal fringe.

他們是發聲的邊緣人。

When you have a vocal minority

當你有一個有發言權的少數人

that is perceived as the majority,

被認為是多數人的。

critical mass of us will actually either self-silence,

我們中的臨界品質實際上要麼自我沉默。

or we will actually go along to get along,

或者我們實際上是為了相處而相處。

and it becomes a self-fulfilling prophecy.

併成為一個自我實現的預言。

This is how collective illusions form.

這就是集體幻覺的形成過程。

It's not terribly surprising that some of the first people

這並不令人感到驚訝，一些最早的人

to start to use these tools to manipulate

開始使用這些工具來操縱

were leaders who need consensus to conserve power.

是需要達成共識以保存權力的領導人。

- Venezuela. (speaks Spanish)

- 委內瑞拉。(講西班牙語)

- An example of this is Nicolás Maduro,

- 這方面的一個例子是尼古拉斯-馬杜羅。

the leader of Venezuela.

委內瑞拉的領導人。

For a long time, it looked like, on social media,

在很長一段時間裡，在社交媒體上看起來是這樣。

that he had a pretty good beat

他有一個相當好的節拍

on the consensus of the people that he led.

在他所上司的人民的共識上。

So, almost everything that he would say,

是以，幾乎所有他想說的東西。

stories that were written about him that were positive,

關於他的故事都是正面的。

would be retweeted and shared,

會被轉發和分享。

and it looked like this represented some kind of consensus,

而且看起來這代表了某種共識。

but it turned out a significant percentage

但事實證明，有相當大比例的

of his so-called "followers"

他的所謂 "追隨者 "的

were actually what we call 'social bots.'

實際上是我們所說的'社交機器人'。

These are fake accounts that only exist

這些都是假的賬戶，只存在於

to retweet anything positive about him or that he said,

轉發任何關於他或他所說的積極內容。

and, importantly, to attack the opposition.

而且，重要的是，要攻擊反對派。

When Twitter banned them,

當Twitter禁止他們。

the real consensus was with the opposition,

真正的共識是與反對派達成的。

and that started to emerge and be retweeted

並開始出現和被轉發的情況

as more and more people recognized

隨著越來越多的人認識到

that it was okay to say what they actually thought.

說出他們的真實想法是可以的。

Social media is a free-for-all

社交媒體是一個自由競爭的地方

in terms of who can shout the loudest,

就誰能喊得最大聲而言。

and who can silence other people

和誰能讓別人沉默

in the name of masquerading as a majority

以偽裝成多數人的名義

and manufacturing collective illusions.

和製造集體幻覺。

Your willingness to conform

你願意順應

and your unwillingness to challenge

和你不願意挑戰

what you think the group believes

你認為該集團的信念是什麼

will actually contribute to leading the group astray.

實際上會有助於將團體引入歧途。

The solution to our online life

我們在線生活的解決方案

is to get offline once in a while.

是偶爾下線。

The most important thing you can do

你能做的最重要的事情

is continue to have conversations with your family,

是繼續與你的家人進行對話。

with your neighbors, with your community.

與你的鄰居，與你的社區。

Don't carry that distortion over

不要把這種歪曲帶到

into the way you treat people in real life.

變成你在現實生活中對待人的方式。

- This series is brought to you by Stand Together,

- 這個系列是由 "團結 "帶來的。

a community of changemakers tackling our biggest challenges.

一個由變革者組成的社區，應對我們最大的挑戰。

And to learn more about how

並瞭解更多關於如何

you can partner with Stand Together,

你可以與 "共同站立 "合作。

visit standtogether.org.

請訪問standtogether.org。