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  • The tech industry loves a buzzword. And right  now, everyone's talking about the metaverse.

  • Broadly speaking, the metaverse can be  defined as a virtual world where we can live,  

  • work, travel and play.

  • But it doesn't actually exist yet, and just like Gaudi's cathedral, the Sagrada  Familia, it may take a while to complete.

  • But that hasn't stopped businesses of all shapes  

  • and sizes from trying to get involved.

  • J.P. Morgan, HSBC, Gucci and Coca-Cola

  • are among a few of the firms that have  dabbled with the metaverse so far.

  • And of course, there's Meta, the  company formerly known as Facebook.

  • While the metaverse is still  mostly science fiction at this stage,  

  • there are some early versions of it out there  that give us a taste of what might be possible.

  • Here at Mobile World Congress in Barcelona, many of them are on display. Let's take a look.  

  • Many in the tech industry claim that the  metaverse is the next phase of the internet.

  • Companies like Meta are hailing it  as this sort of utopia that will make  

  • the time we spend online more interactive and fun.

  • They also say it will present businesses  with new ways to make money. A lot of money.

  • One report estimates that the metaverse economy  could be worth between $8 and 13 trillion by 2030,  

  • but getting there is going to  require significant investment.

  • The metaverse, we think, is something that has already been with us.

  • It's in essence, the digital world, with  things like our smartphones, the web, gaming.

  • We've always been in the metaverse.

  • It's not something that's going to turn on in a single day.  

  • We're looking at how to make  those things more immersive,  

  • how to make those things more accessible.

  • How do we make those things better for humanityand how do we make those things safer as well?

  • Alongside the hype have been a whole host of  concerns, ranging from child safety to scams,  

  • which is why regulators will no doubt be  keeping an eye on how the technology progresses.

  • But the companies here in Barcelona have  placed their bets on the metaverse's promise,  

  • with a wide range of demos on display.

  • From SK Telecom's “4D Metaverseride

  • to an augmented reality demo from Qualcomm  that allowed you to swat virtual insects.

  • It was actually kind of fun.

  • One tech firm called Unity is trying to put  sports fans in the middle of the action.

  • But what else is their  software being used to create?

  • Sometimes it can be like an amazing magical  fantasy world where people ride unicorns  

  • and are dancing on the moon or it can be  something really ordinary like you want a 3D  

  • representation of what a new building is going to look like.

  • What we'll see is all of these different companies will be  creating their own subsets of that in the same way  

  • that the internet is the internet, but there are  many, many different websites for you to go to.

  • But are these demonstrations just gimmicksor are they a sign of things to come?

  • The challenge with the  metaverse is it's a very nebulous term.

  • So, we've got Mark Zuckerberg's Meta  vision of almost like an arcade game  

  • that you insert yourself into and then  we've got the more grounded version of  

  • virtual and augmented reality, which might  augment your life in a very simple way.

  • No company has been more active and more  vocal about the metaverse than Facebook,  

  • which changed its name to Meta at the end  of 2021 to reflect itsall inattitude.

  • We're at the beginning of a long  journey. Meta had to do something  

  • that was a statement to grab people's attention.

  • And if you look at the huge amounts  of money that they're investing,  

  • they had to justify that investment.

  • My personal belief is we've already  had an interesting step in the right  

  • direction with the pandemic because we're  starting to live more blended lives.

  • We're working from home. We're  coming back to the office.

  • Some of that will continue to exist and  there will be elements of that that will lend  

  • themselves to a metaverse-like experience.

  • Tech companies are pumping billions of dollars into developing hardware

  • that has the potential to act as a gateway to these metaverses.

  • Facebook bought virtual reality firm Oculus back  in 2014 and the company's latest VR headset is the  

  • Quest 2, which competes with the HTC Vive Proand, to some degree, Microsoft's HoloLens 2.

  • At $299, the Quest 2 is a moderately priced  headset that may offer a glimpse of the future.

  • If you don't mind looking likebit of a numpty, you can play some  

  • highly interactive games on it and explore worlds that you wouldn't otherwise be able to.

  • While the headsets are being enjoyed by many,  

  • there have been early hiccups  with some applications.

  • VRChat, an app that allows you to  create an avatar and explore virtual  

  • worlds with other people online, is full  of people hurling abuse at one another.

  • VRChat was not available for  comment when contacted by CNBC.

  • There are a number of computer games  and web-based platforms that offer  

  • an insight into what the metaverse is all about.

  • Think of Roblox and Minecraft. These  are all virtual worlds where you can  

  • interact with other players.

  • Decentraland is another desktop-based virtual  world that users can create, explore and trade in.

  • The platform's users effectively  

  • ownDecentraland as they're  the ones that have built it.

  • On Decentraland, people can buy and sell  land, estates, and wearables for their avatar.

  • In the last year there's been a huge  amount of momentum and progress.

  • If you look at the signals out there, we're seeing  

  • significant amounts of money  being invested by venture capital.

  • I think we're seeing devices like the Quest at  

  • very attractive price points that  enables them to become mainstream.

  • So VR is now attainable and accessible to people.

  • And we're beginning to see the  developer community build out  

  • experiences and gaming really go mainstream.

  • But is this something that people actually want?

  • I remain to be convinced that I'm going to be  

  • putting on a headset at the beginning of the  day and sitting in the metaverse all day.

  • It will be something that you perhaps snack on,  

  • use for certain applications. Use at  certain points when it's appropriate.

  • When we think about time  spent online and screen time  

  • average U.K. and U.S. adults are  spending more than 12 hours a day.

  • So it's more than half of every day on a screen.

  • And that's been accelerated by Covid and  how we've all lived over the last 12 months.

  • So I think that's set the scene for the  type of technology that we're going to see.

The tech industry loves a buzzword. And right  now, everyone's talking about the metaverse.

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What is the metaverse?

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    Summer posted on 2022/02/20
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