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  • A phobia is an excessive fear of a seemingly harmless thing and those affected, go to great

  • lengths to avoid certain situations.

  • If a situation cannot be avoided, they experience severe distress, panic attacks or even fainting.

  • Phobias are less prevalent among children and older people, and more common among teenagers,

  • and especially girls.

  • They run in families or can be the result of a traumatic experience early in life.

  • Phobias can be categorized into 3 types.

  • A social phobia is when we fear others, especially their judgment.

  • Agoraphobia is the fear of a situation we perceive to be unsafe or difficult to escape.

  • Specific phobias include fears of certain things, or situations, such as heights, or

  • injuries and seeing blood.

  • Some phobias are especially complicatedsuch as the famous case of the Button Boy.

  • It was a normal day at kindergarten when a 6 year old boy ran out of buttons to paste

  • on his poster board and was asked to come to the front of the class to get some more.

  • When he reached for the bowl, his hand slipped and all the buttons fell on him.

  • For the boy this was a deeply traumatic event.

  • Not long after, he didn't want to dress himself anymore.

  • He began to have difficulty concentrating in class due to an excessive preoccupation

  • with not touching his school uniform.

  • And eventually, he started avoiding people just to stay away from their buttons!

  • Life became so difficult that 4 years after the incident the boy and his mother decided

  • to seek professional help.

  • The psychiatrists Lissette Saavedra and Wendy Silverman who studied the case were able to

  • rule out obsessive-compulsive disorder (OCD), which is often confused with a phobia, and

  • concluded that the boy must have developed a specific phobia for buttons.

  • To treat the boy, the doctors invited the mother and son to be part of a research project.

  • To assess the child's progress throughout the treatment, they used a Feelings Thermometer,

  • allowing the boy to grade each interaction from 1, feeling happy, to 9, feeling angry.

  • Big, brass jeans buttons hardly bothered the boy, but small, clear, plastic ones horrified

  • him.

  • After the boy's feelings were better understood, the doctors selected a treatment method.

  • First they tried behavioral exposure therapy, a form of classical conditioning

  • Whenever the boy touched a button successfully, he was rewarded.

  • They then repeated the process in various forms.

  • After 4 sessions, the boy completed all tasks and he was able to interact with way more

  • buttons than before. However, he felt more distressed about buttons than ever.

  • When the doctors talked to the boy again he revealed that he found buttons disgusting

  • and that they emitted a bad smell. And so they wondered: did the exposure therapy

  • reduce his fear, but increase his feeling of disgust?

  • Next, they tried Imagery Exposure Therapy. For the seven sessions that followed, the

  • boy was prompted to just visualize buttons falling on him and imagine how they looked,

  • felt, and smelled.

  • This time the boy's self-reported levels of distress reduced dramatically.

  • Even 12-months after the therapy the boy reported minimal fear of buttons.

  • So why did the first treatment fail, while the second one worked?

  • The first treatment changed the minds' expectations of what harmless buttons may triggerclassical

  • conditioning. The second therapy changed the mind's evaluation of buttons themselves

  • that they aren't actually that disgusting.

  • In technical terms, expectancy-learning failed, but evaluative learning, succeeded.

  • But treatment of a phobia may take many forms. Social- and agoraphobia are often treated

  • with counseling or even medication.

  • Specific phobias are often treated by systematic desensitization, today often with the help

  • of virtual reality.

  • Humor is another serious therapy that often works.

  • Activities that elicit humor with the feared situation, can help reduce disgust, anxiety

  • or whatever other uncovered feelings may be the cause of our phobia.

  • What's your experience with phobia? Have you ever had one that you were able to overcome?

  • And if so, how did you do it? Share your thoughts in the comments below.

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A phobia is an excessive fear of a seemingly harmless thing and those affected, go to great

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