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  • (upbeat instrumental music)

  • - It's time to present your wireframe

  • to all stakeholders.

  • Now make sure you do this

  • in one meeting with everybody together

  • as a group.

  • If you present to one stakeholder at a time,

  • you're going to find yourself

  • pulled into many opposing directions.

  • By presenting and discussing as a group,

  • it will encourage a collaborative process

  • while also keeping the conversation productive.

  • When one stakeholder has a louder voice

  • than others,

  • which is inevitable

  • if you talk to each person individually,

  • tunnel vision is likely to set in,

  • and derail the entire project.

  • Trust me.

  • It happens all the time.

  • Once you have all of your stakeholders together,

  • walk them through each visual decision in detail,

  • and explain the methods to your madness.

  • Explain why you chose the illustration style,

  • and icon styles that you did.

  • Why you plan to use the fonts

  • that you're using,

  • and why you plan to use the colors and how?

  • Walk them through the infographic

  • from top to bottom,

  • discussing each illustration,

  • and icon to ensure that the approach

  • sounds right to everybody.

  • Sometimes better ideas will arise.

  • Other times you'll learn

  • that certain imagery is not preferred

  • by the client.

  • But most of the time,

  • you'll find that your stakeholders

  • are getting more and more excited as you go.

  • When you confidently walk stakeholders

  • through each design decision,

  • they're going to feel more informed,

  • and in control of the process.

  • The only way to meet expectations

  • is to first set and define them after all,

  • and the wireframe provides

  • the best opportunity to do exactly that.

  • Now, be sure to ask your stakeholders

  • clear questions that engender

  • more than a yes or no answer.

  • For example, when you look at this wireframe,

  • what immediate elements stand out to you?

  • Listen closely to their answers?

  • Did the elements that you intended

  • to stand out resonate with your stakeholders,

  • or did they get lost in the shuffle

  • or say,

  • I suggest that we go with an illustration

  • style that represents a nineties motif.

  • This is because the nineties

  • were such an integral part

  • of the evolution of e-commerce,

  • and I want to represent that to our audience.

  • Do you agree with this approach

  • or is there something else

  • you would like me to consider?

  • By first stating why you did something

  • before asking a question,

  • you set your stakeholders up

  • to review the wireframe with a critical eye

  • driven by the five W's instead of just

  • considering their own personal

  • likes and dislikes.

  • If a stakeholder is remaining silent,

  • make sure that they have a chance to weigh in

  • as well.

  • Call on them specifically,

  • noting that they haven't weighed in yet,

  • and you would value their opinion.

  • Often, it's the silent stakeholders

  • that either have great ideas

  • or are already sold by your ideas.

  • In either situation you win,

  • because they're going to benefit

  • the group with their great ideas

  • or further solidify your creative approach

  • by backing up your choices.

  • Now, if you skip this step,

  • and you simply send stakeholders a wireframe

  • to review and compile their own feedback,

  • you're giving up your power as a designer.

  • This is because you are asking them

  • to make sense of everything without any context

  • behind why you made the decisions that you did.

  • In a sense,

  • you're asking them to become art directors

  • by simply responding to a very low

  • poly layout without anyone there

  • to champion the creative vision.

  • But by explaining the why

  • behind each design decision,

  • your stakeholders will trust you even more.

  • They'll have a better vision

  • for the first design draft,

  • and likely request very few edits

  • once they receive it.

  • (upbeat instrumental music)

(upbeat instrumental music)

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B1 stakeholder illustration upbeat instrumental design vision instrumental music

Graphic Design Tutorial - How to present a wireframe

  • 9 0
    Summer posted on 2022/10/24
Video vocabulary

Keywords

approach

US /əˈprəʊtʃ/

UK /ə'prəʊtʃ/

  • verb
  • To get close to reaching something or somewhere
  • To request someone to do something specific
  • noun
  • Means of reaching a place, often a road or path
  • Request of someone with a specific goal in mind
  • Specific way to handle a project, task, problem
process

US /ˈprɑsˌɛs, ˈproˌsɛs/

UK /prə'ses/

  • verb
  • To organize and use data in a computer
  • To deal with official forms in the way required
  • To prepare by treating something in a certain way
  • To adopt a set of actions that produce a result
  • To convert by putting something through a machine
  • noun
  • Dealing with official forms in the way required
  • Set of changes that occur slowly and naturally
inevitable

US /ɪnˈɛvɪtəbəl/

UK /ɪnˈevɪtəbl/

  • adjecitve
  • That must happen; certain to happen
context

US /ˈkɑnˌtɛkst/

UK /ˈkɒntekst/

  • noun
  • Set of facts surrounding a person or event
present

US /ˈprɛznt/

UK /'preznt/

  • adjecitve
  • Being in attendance; being there; having turned up
  • noun
  • Gift
  • Verb tense indicating an action is happening now
  • Current time; now
  • verb
  • To introduce someone to others
  • To host a program on television or radio
  • To give a speech or presentation
  • To show something to someone who will examine it
  • To appear or happen
  • To give an award or prize to someone
critical

US /ˈkrɪtɪkəl/

UK /ˈkrɪtɪkl/

  • adjecitve
  • Making a negative judgment of something
  • Being important or serious; vital; dangerous
  • Most important part
opportunity

US /ˌɑpɚˈtunɪti, -ˈtju-/

UK /ˌɒpə'tju:nətɪ/

  • noun
  • Time, situation when a thing might be done; chance
situation

US /ˌsɪtʃuˈeʃən/

UK /ˌsɪtʃuˈeɪʃn/

  • noun
  • Place, position or area that something is in
  • Circumstance or condition surrounding an event
  • An unexpected problem or difficulty
audience

US /ˈɔdiəns/

UK /ˈɔ:diəns/

  • noun
  • Group of people attending a play, movie etc.
specifically

US /spəˈsɪfɪkli/

UK /spəˈsɪfɪkli/

  • adverb
  • As regards a particular thing; closely related to
  • In particular