- It's time to present your wireframe

- 是時候展示你的線框圖了

to all stakeholders.

對所有利益相關者。

Now make sure you do this

現在請確保你這樣做

in one meeting with everybody together

在一次會議上，所有人都在一起

as a group.

作為一個團體。

If you present to one stakeholder at a time,

如果你一次只向一個利益相關者介紹。

you're going to find yourself

你將會發現自己

pulled into many opposing directions.

被拉到許多對立的方向。

By presenting and discussing as a group,

通過介紹和討論，作為一個小組。

it will encourage a collaborative process

它將鼓勵一個合作的過程

while also keeping the conversation productive.

同時還要保持對話的有效性。

When one stakeholder has a louder voice

當一個利益相關者的聲音比較大的時候

than others,

比其他的人更多。

which is inevitable

這是不可避免的

if you talk to each person individually,

如果你與每個人單獨交談。

tunnel vision is likely to set in,

隧道視野很可能會出現。

and derail the entire project.

並使整個項目脫軌。

Trust me.

相信我。

It happens all the time.

這種情況一直在發生。

Once you have all of your stakeholders together,

一旦你把所有的利益相關者聚在一起。

walk them through each visual decision in detail,

帶他們詳細瞭解每個視覺決策。

and explain the methods to your madness.

並解釋你瘋狂的方法。

Explain why you chose the illustration style,

解釋你為什麼選擇這種插圖風格。

and icon styles that you did.

和你做的圖標樣式。

Why you plan to use the fonts

你為什麼計劃使用這些字體

that you're using,

你正在使用的。

and why you plan to use the colors and how?

以及你為什麼打算使用這些顏色，如何使用？

Walk them through the infographic

帶他們參觀資訊圖

from top to bottom,

從上到下。

discussing each illustration,

討論每一幅插圖。

and icon to ensure that the approach

和圖標，以確保該方法

sounds right to everybody.

對每個人來說，聽起來都是正確的。

Sometimes better ideas will arise.

有時會出現更好的想法。

Other times you'll learn

其他時候，你會學到

that certain imagery is not preferred

某些影像不被看好

by the client.

由客戶提供。

But most of the time,

但在大多數時候。

you'll find that your stakeholders

你會發現，你的利益相關者

are getting more and more excited as you go.

是越走越興奮。

When you confidently walk stakeholders

當你自信地走在利益相關者面前時

through each design decision,

通過每個設計決定。

they're going to feel more informed,

他們會感覺到更多的資訊。

and in control of the process.

並控制著這一過程。

The only way to meet expectations

達到預期的唯一途徑

is to first set and define them after all,

是首先設置和定義它們，畢竟。

and the wireframe provides

和線框提供

the best opportunity to do exactly that.

恰恰是這樣做的最佳機會。

Now, be sure to ask your stakeholders

現在，一定要問你的利益相關者

clear questions that engender

明確的問題，使人產生

more than a yes or no answer.

不僅僅是一個是或不是的答案。

For example, when you look at this wireframe,

例如，當你看這個線框圖時。

what immediate elements stand out to you?

哪些直接因素讓你印象深刻？

Listen closely to their answers?

仔細聽他們的回答？

Did the elements that you intended

你打算的要素是否

to stand out resonate with your stakeholders,

脫穎而出，與你的利益相關者產生共鳴。

or did they get lost in the shuffle

還是在洗牌中丟失了？

or say,

或說。

I suggest that we go with an illustration

我建議我們用一個例子來說明

style that represents a nineties motif.

風格，代表了九十年代的主題。

This is because the nineties

這是因為九十年代

were such an integral part

是這樣一個不可分割的部分

of the evolution of e-commerce,

的電子商務的演變。

and I want to represent that to our audience.

而且我想向我們的觀眾代表這一點。

Do you agree with this approach

你是否同意這種做法

or is there something else

還是有其他的東西

you would like me to consider?

你想讓我考慮一下嗎？

By first stating why you did something

首先說明你為什麼要做某事

before asking a question,

在提出問題之前。

you set your stakeholders up

你為你的利益相關者設置了

to review the wireframe with a critical eye

以批判的眼光審查線框圖

driven by the five W's instead of just

由五個W所驅動，而不僅僅是

considering their own personal

考慮到他們自己的個人

likes and dislikes.

喜歡和不喜歡。

If a stakeholder is remaining silent,

如果一個利益相關者保持沉默。

make sure that they have a chance to weigh in

確保他們有機會進行評價

as well.

也是如此。

Call on them specifically,

特別呼籲他們。

noting that they haven't weighed in yet,

注意到他們還沒有權衡。

and you would value their opinion.

而且你會重視他們的意見。

Often, it's the silent stakeholders

通常，是沉默的利益相關者

that either have great ideas

有偉大的想法

or are already sold by your ideas.

或者已經被你的想法所吸引。

In either situation you win,

在這兩種情況下，你都是贏家。

because they're going to benefit

因為他們將受益於

the group with their great ideas

優秀創意的小組

or further solidify your creative approach

或進一步鞏固你的創意方法

by backing up your choices.

通過支持你的選擇。

Now, if you skip this step,

現在，如果你跳過這個步驟。

and you simply send stakeholders a wireframe

而你只需向利益相關者發送一個線框圖

to review and compile their own feedback,

來審查和彙編他們自己的反饋。

you're giving up your power as a designer.

你就放棄了你作為設計師的權力。

This is because you are asking them

這是因為你在要求他們

to make sense of everything without any context

無所事事

behind why you made the decisions that you did.

為什麼你會做出這樣的決定。

In a sense,

在某種意義上說。

you're asking them to become art directors

你要求他們成為藝術總監

by simply responding to a very low

通過簡單地迴應一個非常低的

poly layout without anyone there

沒有人在場的情況下的多角化佈局

to champion the creative vision.

倡導創造性的願景。

But by explaining the why

但通過解釋為什麼

behind each design decision,

每個設計決定的背後。

your stakeholders will trust you even more.

你的利益相關者會更加信任你。

They'll have a better vision

他們會有一個更好的視野

for the first design draft,

為第一份設計草案。

and likely request very few edits

並可能要求極少的編輯

once they receive it.

一旦他們收到它。

(upbeat instrumental music)

(歡快的器樂)