No, actually, it's not just an idea.

It's a passion.

It's a passion for bed.

A passion that has made Hästens march their own way for 6 generations.

And made the company number one in the world when it comes to building beds by hand from natural materials.

A passion that's really all about you.

Instead of looking for the cheapest materials for our beds, we look for the best.

We simply want to give you the best sleep money can buy.

So, instead of using artificial materials to mimic nature, we use nature itself.

In an Hästens bed, you won't find any latex, plastic foam, rubber, or polyurethane.

Instead, you find clean horsehair, cotton, flax, wool, and pure wood, slowly-grown pine from the north of Sweden.

You yourself is part of nature.

What is more natural than sleeping in it?

In a world where most things are made by machines, most things at Hästens are made by humans.

We do it that way simply because there are still things that no machine can do as well as a human.

Now, perhaps, you realize what is the driving passion behind Hästens.

Perhaps you can see what the big goal is for everything we do.

It's you.

It's your sleep.

You spend 25 years of your life sleeping⏤a third of your time here on earth.

Everything we do at Hästens is turning that important third of your life into something other than a sweaty, stressful transport between (the) bedside lamp and the alarm clock.

It should be something that does you good, something you long for and enjoy.

You see, a good quality of sleep makes for a good quality of life.

The better your nights are, the better your days will be.

Your sleep affects your immune system, your healing ability, your temper, your memory, your fitness, (and) your learning ability.

Even your aging process slows down⏤you get less wrinkles and increase your chances to a long, healthy life.

Of course, we can't promise that you will sleep better in a Hästens, but we have done everything to ensure that you will, and that's a promise.

Your bed is the most important piece of furniture in your life.

Isn't that worth investing in?

Compare how much money you spend on your waking time and how little on your sleep time, your dream time.

You probably pay more for parking your car than for sleeping well.

After all these years, we haven't found anything that beats pure, natural horse hair in a mattress.

Washed, steamed, treated, and cleaned so that it's totally free from any allergy-forming substances.

Horse hair is also nature's own air condition.

Each hair is a little tube that transports away moisture and brings in fresh air.

Medieval knights used shirts made from horse hair under their armor.

It not only helped ventilate, (but) due to its strength, it also prevented enemy swords from penetrating.

The clean wool is another ingredient that works as nature's own climate regulator.

Ever since antiquity, man has known about the fantastic ability of wool to keep you warm when it's cold and cool when it's hot.

You feel comfortable, always in the right temperature.

Both wool and horse hair has been used to enhance sleep since the days of Cleopatra.

Flax, too, has beautified human life for centuries.

Besides being enormously durable and flexible, it conducts away static electricity.

Synthetic materials charge static electricity, but flax discharges it.

Sure, we want you to recharge your energy, but that should be your life energy, not static electricity.

That's one reason there is a flax mat between the spring systems in a Hästens bed.

Hästens is the only bed-maker that has achieved the honor and the right of being (the) provider to the royal court of Sweden.

Neither when they are made nor whence they have done their job, whenever that is, still, no one knows how old a Hästens bed can become.

They're actually around 1,000 Swedes still sleeping well in Hästens that are more than 50 years old.

It goes without saying that a product made from nature, nature is happy to take back.

Now, you understand how we can guarantee the frame and the spring in your Hästens for at least more than 25 years.

We are 6 generations who built beds for 165 years.

You get to learn a few things in that time, and you probably realize that a Hästens can't be a cheap bed to buy.

But since you can count on it enhancing your nights for at least 25 years, it's a bargain.

Add to that the bonus of joy and health you get out of it.

How much is great sleep worth?

It is our passion to do everything for the good sleep of man; refine man's dream time.

People who sleep better feel better, and it's our conviction that if people feel a little better, the world becomes a little better.

Sleep well, have a good night.

No⏤have a wonderful night.