Well, we decided to test it ourselves.

We split up into two teams.

This team looked at this table and this team built this table.

Then we asked each team, how much would you buy it for $65?

The team that built the table was willing to pay over 60% more for the same table.

Why?

Because of the Ikea effect.

Labor leads the love.

This is the id idea that we love things more.

When we put effort into them, this team had to work hard to build their table, and this is why they thought it was worth more.

So if you want to fall in love with something, don't take shortcuts, work hard and build it yourself.

That's one minute.