- [Brad] I'm hear in the channels report,

- [布拉德]我在管道報告中聽到。

and I got here by selecting Channels

我是通過選擇 "頻道 "來到這裡的。

from under All Traffic within the acquisition reports.

在收購報告中的 "所有交通 "項下。

It's here that we can see all of our Channel Groups,

在這裡，我們可以看到我們所有的頻道組。

like Organic Search and Affiliates.

像有機搜索和聯營公司。

And Channel Groupings are essentially rule-based groupings

而管道分組本質上是基於規則的分組

of your traffic sources.

的流量來源。

So there's a rule that Google applies automatically

是以，有一條規則是谷歌自動應用的

that says this search engine belongs in organic search,

說這個搜索引擎屬於有機搜索。

and it helps because you don't need to go out

而且它有幫助，因為你不需要出去

and manually add every single search engine into a group.

並手動將每一個搜索引擎添加到一個組中。

Google simply applies the rule automatically

谷歌只是自動應用該規則

at a system level.

在系統層面上。

Affiliates is configured such that when you enter partners

聯營公司的配置是這樣的，當你進入合作伙伴

as your UTM source, it automatically appears in this bucket.

作為你的UTM源，它自動出現在這個桶裡。

Now Channel Groups are incredibly helpful,

現在，管道組是令人難以置信的幫助。

because it lets you look at data across a large channel.

因為它可以讓你在一個大的管道上查看數據。

So you can understand how your campaigns

是以，你可以瞭解你的運動如何

are influencing things from a high level.

正在從高層次上影響著事物。

But it's very likely that you'd like to customize

但是，你很可能想定製

how Google Analytics group channels,

谷歌分析如何對管道進行分組。

or even create Channel Groups of your own.

或甚至創建你自己的頻道組。

And to do that, we'll start by selecting admin

要做到這一點，我們首先要選擇管理員

in the lower left hand corner.

在左下角。

We'll then switch to the account

然後我們將切換到賬戶

that we're interested in working on.

我們感興趣的工作。

And then from under the view panel,

然後從視圖面板下。

I'll select Channel Settings and then Channel Grouping.

我將選擇頻道設置，然後選擇頻道分組。

I'll select Default Channel Grouping,

我將選擇默認通道分組。

and this allows us to see how the Default Channel Groups

這使我們能夠看到默認通道組如何

are set up.

是設置的。

We can see they're all System Defined

我們可以看到它們都是系統定義的

and if I select edit next to Social,

如果我選擇編輯在社會旁邊。

you can see that the rule is

你可以看到，該規則是

the System Defined Channel matches Social.

系統定義的通道與社會相匹配。

Now we'll point out,

現在我們要指出的是。

Google is quick to let you know that any edits

谷歌很快就會讓你知道，任何編輯

that you make to the default Channel Grouping

你對默認通道分組所做的

will change how your traffic is classified.

將改變你的流量的分類方式。

If you'd like to change the Channel Groups

如果你想改變頻道組

without changing any of the actual data,

而不改變任何實際數據。

you can create a new channel group

你可以創建一個新的頻道組

and you do that, simply by selecting Custom Channel Grouping

你只需選擇自定義頻道分組，就可以做到這一點。

here on the left-hand side.

在這裡的左手邊。

So for starters, you can add rules.

是以，對於初學者來說，你可以添加規則。

So within Social,

所以在社會內部。

you can say the System Defined Channel matches this, And,

你可以說系統定義的通道與此相符，而且。

and then you can add in an additional rule

然後你可以添加一個額外的規則

or you can change it to an Or.

或者你可以把它改成一個Or。

If you'd like to remove the rule,

如果你想刪除這個規則。

simply select the minus icon.

只需選擇減號圖標。

You also have the ability to change the color

你也有能力改變顏色

and then simply select Done,

然後簡單地選擇 "完成"。

if you want to save those changes.

如果你想保存這些變化。

Now let's say we want to create a new channel

現在讓我們說，我們想創建一個新的頻道

and call this one, Influencer.

並稱這個為 "影響者"。

Let's say for example,

比方說

we do a lot of campaigns with influencers

我們與有影響力的人做了很多活動

and we always set the custom UTM source

並且我們總是設置自定義的UTM源

to contain influencer.

以包含影響者。

Here we can simply select Source, Contains, Influencer,

在這裡，我們可以簡單地選擇來源、包含、影響者。

set the color and choose Done.

設置顏色並選擇完成。

And now whenever the source matches Influencer,

而現在只要來源與Influencer相匹配。

it'll automatically aggregate into that bucket,

它將自動聚合到該桶中。

which allows us to view it at the Channel Grouping level,

這使我們能夠在通道分組層面上查看。

which is slightly different than viewing it

這與查看它略有不同

at the campaign level.

在運動層面上。

And furthermore, you can layer in more and more sources

此外，你還可以將越來越多的來源分層進去

to aggregate into these custom channels.

以彙總到這些自定義管道。

Channel Groupings really allow you to further unlock

頻道分組真正允許你進一步解鎖

and customize Google Analytics to fit your specific needs.

並定製谷歌分析以適應你的具體需求。

(soft upbeat music)

(柔和的歡快的音樂)