- [Brad] Let's take a minute to get familiar

with the overall structure of the Google Ads interface.

Understanding the basic layout of what you see

when you log in will help you to manage

and optimize your account much more efficiently

and set you on the road to pay-per-click success.

Now, when you first log in, you arrive here,

and this is your overview page.

Now, when you're first starting out,

this section will be blank,

but I went ahead and set up a couple of campaigns

for a fictional hotel

just so you can see how this might appear

once you've begun your own advertising.

Now it's on this page that you'll have at a glance

information that gives you insights

into each area of your account.

You'll see cards that report on clicks, impressions,

your average cost per click,

the total cost that you've spent so far and so on.

We can see information on our campaigns, keywords,

the searches that are triggering our ads and so on.

Now, each of these sections is interactive.

For example, I can select clicks

and choose instead, click through rate,

and now I can see that metric charted over time.

Now, when it comes to time,

all of the reporting that you interact with

will be controlled by the date picker

in the upper right hand corner.

Now, for starters, this is set to all time,

but you have the option to quickly choose

the last 30 days, this month, the last seven days,

or you can even select a custom date range.

Doing so will change the data in the reporting below.

Next, you'll find this fly out menu on the left-hand side,

and this is controlled by selecting the arrow

to minimize and expand it,

or you can also trigger it by selecting the hamburger menu

in the upper left-hand corner.

Now this panel gives you quick access

to all of your campaigns.

You can select the dropdown icon

to choose if you'd like to look at all campaigns

or all campaign groups,

you can select the vertical three dots to filter by status.

So here you can select all enabled,

everything, including those that have been removed

and so on.

And then you have the option to sort

by selecting the arrow icons.

And you can choose if you'd like to sort your campaigns

by cost, status, impressions and so on.

And this really helps if you have a lot of campaigns

that you're managing,

I'm going to go ahead and close the fly-out menu.

Now, as you navigate around Google Ads,

you'll always know where you are

by looking at the top of the screen,

here we can see that we're in all campaigns.

Now, if I select keywords on the left-hand side,

we've moved into our search keywords report.

But if you notice, the top of the page

still says all campaigns.

What this means is that I'm looking at keywords

across all of my campaigns.

If instead I select into a campaign,

and I can do that by choosing campaigns,

and then select the campaign that we'd like to drill into,

in this case, I'll choose the London Hotel: Fall Promotion,

you'll notice at the top of the screen,

it now shows me that I'm within Landon Hotels:

Fall Promotion.

When I select keywords on the left-hand side of the screen,

you'll now notice that we're still inside

the London Hotel: Fall Promotion.

So I'm now looking at all search keywords

specific to this particular campaign.

It's important that you remember where you are,

so that as you're making changes,

to say your settings, locations, demographics, and so on,

you're doing it for the campaign that selected,

or if you're wanting to make a global change,

well then you're doing it at the all campaigns level.

Now moving to the top right-hand corner of the screen,

you'll see several important options.

First is search.

And when you select search, it brings up a prompt

that allows you to search for anything

that you're looking for.

In this case, let's say you need to find the billing page.

I can just type in billing,

and I'm going to see everything that matches that search.

Now you can also bring up search

by selecting G and T on your keyboard

and then typing in whatever it is you're looking for.

Next to this is our reports icon,

and this makes it easy to identify

either any predefined reports

or any reports that have been built and saved,

or, simply give you access to the reporting dashboards.

To the right of this, we have our tools and settings menu.

This is where you'll access essential optimization,

planning, measurement, and set up information.

To the right of this, we have a billing tab,

and this will take you to all of your billing insights.

Here, you'll be able to see your balance,

all the transactions and manage your payment methods.

To the right of the billing icon is the help icon,

this allows you to quickly find a quick reference map,

identify new features and even submit support requests.

To the right of this is a little bell icon,

and when it has a red circle,

it indicates that you have new notifications.

These often show up as suggestions or announcements

that can help you better understand

how things are performing in Google Ads.

And then in the far top, right corner is your account,

and when you select that,

you can log out, view your settings,

or you can even add different Google accounts

or switch between users

if you have multiple accounts configured.

Take the time to explore the interface

as understanding where to find what you need

will help you be more efficient

when you're creating, maintaining,

and optimizing your campaigns.

(upbeat music)