Subtitles section Play video Print subtitles Pinkwashing is when a company makes a concerted public relations effort to appear gay-friendly in order to gain access to the pink money, but they don't actually genuinely support LGBTQ rights and some will even willingly act against queer interests when it's convenient for them. For example, When R.J. Reynolds Tobacco Company sought to break into the queer market in San Francisco, their proposed gay-themed marketing campaign was tellingly referred to in-house as “Project SCUM”. Well, what can you expect from a Tobacco Company, they literally kill people every day. But there are tones of companies that have done this
B1 queer tobacco gay company scum reynolds What is Pinkwashing? 28 0 Jay posted on 2023/08/13 More Share Save Report Video vocabulary