with platforms like Etsy and TikTok featuring videos of the freeze-drying process attracting

millions of views.

Brands like Tastely Box and Trendy Treats achieved viral success thanks to this trend,

enticing customers with the intriguing transformation of familiar candies.

Despite a higher price point compared to regular candy, the demand for freeze-dried candy has

been growing, suggesting it's more than just a passing fad.

Businesses like North Coast Candy Co. have experienced exponential growth as a result.