NOW THE COMPANY HAD TO RESPOND

現在該公司必須做出迴應

SAYING IT'S SORRY.

說對不起

THIS MORNING, AN APOLOGY FROM

今天上午

APPLE.

蘋果

THE COMPANY SAYING IN A

該公司在

STATEMENT IT MISSED THE MARK

聲明不中

AFTER WIDESPREAD BACKLASH

在引起廣泛反響後

PROMOTING THE LATEST iPAD PRO.

宣傳最新的 iPAD PRO。

THE TITLE SHOWS A PRESS CRUSHING

標題顯示的是壓榨

SYMBOLS OF THE PRESS AND

新聞和

CREATIVITY. ♪

創造力。

♪

♪

♪

♪

>> COMPRESSING INTO THE NEW iPAD

>> 壓縮新款 iPad

PRO.

專業。

>> THE MOST POWERFUL iPAD EVER

>> 有史以來最強大的 iPad

IS ALSO THE THINNEST.

也是最薄的。

>> CRITICS SIEGE T IT AS A

>> 評論家認為它是一個

METAPHOR FOR WHAT TECH COMPANIES

科技公司

DO.

DO.

HUGH GRANT.

HUGH GRANT.

APPLE SAYING, OUR GOAL IS TO

我們的目標是

ALWAYS CELEBRATE THE MYRIAD OF

總是慶祝無數

WAYS USERS EXPRESS THEMSELVES

用戶表達自己的方式

THROUGH iPAD.

通過 iPAD。

WE MISSED THE MARK WITH THIS

我們沒有做到這一點

VIDEO AND WE'RE SORRY.

視頻，我們很抱歉。

APPLE HAS LONG CAPTURED THE

蘋果早已俘獲了

PUBLIC'S ATTENTION.

公眾的關注。

ITS EARLY MOST FAMOUS AD

其早期最有名的廣告

CELEBRATED FOR ITS SYMBOLISM.

因其象徵意義而聞名。

>> WE SHALL REIGN.

>> 我們將統治世界。

>> THE ICONIC 1984 AD DIRECTED

>>1984年執導的標誌性廣告

BY HOLLYWOOD LEGEND RIDLY SCOTT

好萊塢傳奇人物裡德利-斯科特

DEPICTED APPLE AS SAVING THE

描繪蘋果拯救了

WORLD FROM A MECHANIZED,

從機械化的世界

DYSTOPIAN NIGHTMARE.

烏托邦噩夢

SOME COMPARING IT TO A NEW AD

有人將其與新廣告相提並論

SHOWING TECH TAKING OVER.

顯示技術正在取代

>> I MEAN, I WAS JUST THINKING

>> 我的意思是，我只是在想

ABOUT IT.

關於它

IT'S DEPRESSING.

真讓人沮喪

IT DECEMBERPRESSING ALL OF WHAT'

它 12 月按所有什麼

ABOUT HUMANITY.

關於人類。

>> WHEN TIM COOK POSTED THIS AD

>> 當 Tim Cook 發佈這條廣告時

ON X EARLIER THIS WEEK, HE SAID

他說

THAT JUST IMAGINE ALL THE THINGS

想象一下

IT WILL BE USED TO CREATE,

它將用於創建

REFERRING TO THIS NEW iPAD

提及這款新的 iPad

PRODUCT THAT HAS A NEW M4 CHIP.

採用新型 M4 芯片的產品。

THEY'RE SAYING YOU CAN DO ALL

他們說你可以

THESE NEW THINGS ON THIS

上的這些新事物

PLATFORM.

平臺：

AT THE END OF THE DAY, IT SEEMS

說到底，似乎

THAT THE MESSAGES, PERHAPS

這些資訊，也許

DIDN'T GET THROUGH TO ARTISTS IN

沒有通過藝術家

THE WAY THEY THOUGHT.

他們的想法。

>> THEY RARELY MISS.

>> 他們很少失手。

>> THIS IS ALSO ONE OF THOSE ADS

>> 這也是其中的一個廣告

THAT YOU'RE CURIOUS HOW IT GOT

你很好奇它是如何

OUT OF COMMITTEE.

離開委員會。

>> AND THERE IS A LOT OF HANDS

>> 有很多手

IT PASSES THROUGH.

它所經過的地方。

INSIDE APPLE.

蘋果內幕

THEY PROBABLY HAVE SOME OUTSIDE

他們可能在外面

FIRMS AS WELL.

公司也是如此。

>> YOU GET THE IDEA.

>>你懂的。

IT'S LIKE, IMAGINE BRINGING THIS

想象一下，把這個

WHOLE BEAUTIFUL WORLD INTO THIS

整個美麗的世界

TINY LITTLE THING.

小東西