Is it cake?

I think one of the things we've found at Netflix is when you find a movie or TV show that you're a fan of, you don't just love it, you want to live it.

It's an idea Netflix has been experimenting with for years, opening temporary pop-up shops across the country.

But starting next year, the so-called Netflix houses will open in permanent locations at the King of Prussia Mall near Philadelphia and in Texas at Galleria Dallas.

This project has been over a year in discussion.

We've never done anything at this scale, at this level.

This won't be the streamers first investment in brick and mortar.

The company has already purchased iconic theaters in New York and L.A.

Now it's going all in on immersion.

We definitely plan to refresh it during the year.

We want to be able to give fans a chance to get closer to those stories.

It comes as interest in immersive entertainment is booming.

Pop-ups are going viral on social media and sending fans into a frenzy with new ways to experience the things they love.

Well, on the small screen, Netflix has been making big bang.

After a password sharing crackdown, the platform added more than nine million subscribers.

And later this year, the media giant will stream two NFL games live on Christmas Day, all boosting Netflix stock prices as the company attempts to flip the script and get streaming subscribers off the couch.

We asked Netflix about the cost.

They did not give us any details on pricing, but we know there are other smaller pop-ups range from 30 to 50 dollars.

Of course, the company promises these Netflix houses will be bigger and better versions of those.

For those of you wondering, there are plans for a theater in the King of Prussia location to host screenings and live events.

Could be good news for malls that are struggling to find something to do.

Put immersive experiences in there, a little bit of movies, and there you go.

I love it.

Exactly.

We should finally have somewhere to wear that Bridgerton outfit.

Woo!

Trip down Bridgerton Lane.

Joan, thank you.

Hey, thanks for watching.

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